v8.1 ladder engagement & sports case 11 dec 09
TRANSCRIPT
presents
The Ladder Of Engagement
www.PRSmith.org
Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
Ladder Of Engagement
• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty
• Asks What Business Are We In
….value chain …..value network
…amidst Hyper Competition……..
even Alien Implant Removals are in a hyper competitive market
And although it might make a great gift For your mother-in-law.....
This is a far better gift!
Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
Ladder Of Engagement
Secures Customer
Engagement
Strengthens Brand
Loyalty
As customers
move up
© PR Smith.org
www.prsmith.org
Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
Ladder Of Engagement © PR Smith.org
www.prsmith.org
Products
Processes ↑
Brands ↑
Ads
↑
Ideas ↑
Discussions
(& sharing) ↑
Reviews ↑
Ratings
Collab-orative Co-Creation
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.homedepot.ca
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.ideastorm.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.chevrolet.com/tahoe/
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.boeing.com/commercial/787family/
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.pods4jobs.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.innocentive.com
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.myelinrepair.org
Products
Processes ↑
Brands ↑
Ads ↑
Ideas ↑
Discussions ↑
Reviews ↑
Ratings ┘
www.threadless.com
Now let’s apply the ladder to this sportsmanship book, club & campaign
www.Great MomentsOf
Sportsmanship. com
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914
www.Great MomentsOf
Sportsmanship. com
Style:
emotional
stories
tapping into
something
deep inside
us…….
The Mexican
goalkeeper’s
father had
just died &
the Iranian
keeper
showed his
respect .
2006
www.Great MomentsOf
Sportsmanship. com
Style:
2 minute short
stories supported
by interesting
visuals. Yes, the
unidentified
flying object in
the back-ground
is a streaker
diving into the
lake during a
crucial Ryder
Cup golf match
in Ireland 2006.
Download
the poster &
pass it on
Download
the stories &
pass them
on
Download
Book cover &
pass it on
www.GreatMomentsofSportsmanship.com www.PRSmith.org