GLOBAL CREATIVE SERVICESWHERE TECHNOLOGY MEETS CREATIVITY

For brands to resonate with consumers in local markets,the need for customization and personalization is growing.

Customers need to feel a brand deeply understands what they want from a local perspective; this not only requires brands to provide

content in multiple languages, but also to understandthe local culture, local media landscape, and what will best

resonate with specific audiences.However, localized content also requires consistency with

corporate messaging wherever a brand is present.Venga Global Creative Services helps you to find the right balance

and provides everything you need to buildyour brand’s global presence.

2

It’s all in the balance.From technology companies to high-growth enterprises, we understand the what, when and how to localize and adapt content for your brand. Our solutions for managing global marketing campaigns include:

• Global brand management• Copywriting, transcreation and

creative adaptation• Global content creation• Creative and cultural consultation• Global campaign management• Creative production

3

Global Brand ManagementWith consumers’ behavior rapidly changing everywhere, global brands need to adopt innovative approaches to ensure their brand remains relevant in every market. Venga understands that it’s as important to speak your consumers’ culture as it is to speak their language. With the help of proper planning, you can confidently launch your brand in each market with global consistency and local relevancy.

• Brand storytelling: We make sure your brand story is communicated culturally and creatively. But we also know the formula that makes a brand strong in one country may not travel well. The key is to find the right balance. Count on our expertise to distinguish between the aspects of a brand that can be exported successfully and those that should be adapted.

• Brand identity development: We work with global brands at different stages of their brand development. Our team helps plan your path to develop your brand globally, from creating a brand name to adapting an existing one for the local markets, crafting an outstanding logo to developing the right brand tone of voice for each market. 4

CopywritingTranscreation &Creative Adaptation

Your global campaign’s success rests on the efficiency, quality and brand control of centralized content combining with the flexibility, adaptability, versatility and local relevance of centrally created campaigns. The innovative approach of our copywriting services means you can now adapt the big idea through one single hub. Our strong network of in-market creative copywriters has through-the-line advertising experience and work across all media to achieve total brand synergy.

• Copywriting: Developing original, local content from a creative brief, our copywriting service crafts unique messages and tells brand stories. The results align your brand globally with a consistent, yet locally relevant, tone.

• Transcreation and creative adaptation: Building on the global brand platform, we ensure locally adapted content is equally creative, culturally relevant, and impactful. We start with a detailed planning and briefing process to confirm we understand your desired messages. Then our team considers all angles — including literal, conceptual and cultural aspects — from local market landscape to visual synergy, including your target audience’s value system, your brand’s competitive uniqueness, and much more.

5

Global Content CreationThe choices of media channels are increasingly becoming localized. With different regulations applying in different markets, global brands need to adapt and respond to the ever-changing media landscape. Venga creates premium, original content that is on-brand and locally relevant.

• Localspecificcontent: We craft content and brand expressions that are unique and compelling, specifically developing content for local channels. Your brand can then reach people via an almost limitless array of local channels and truly connect with those in each local market.

• Stand-alone local market executions: We develop custom executions for the local markets based on the global big idea, from locally specific outdoor advertising to localized TV execution to developing local social media content — all tailor-made with local regulations in mind. 6

Venga provides an efficient, streamlined process to replace what has traditionally been a long and costly procedure. We’re here to engage and advise throughout the content creation and production process.

• Local market insights: We assess the effectiveness of your global platform and messaging, from multilingual SEO to organizing local market research. Then we investigate what’s already working and what isn’t. This process verifies that your local content has reached the right people, in the right place and at the right time.

• Concept screening: As a valuable and crucial step in the concept development stage, we focus on your creative idea’s execution, help articulate the big idea and address any possible local concerns. We then help identify the specific execution and production needs of each local market from both creative and cultural perspectives. Necessary elements are thus built-in well before before developing your ideas further.

Creative & Cultural Consultation

7

Global Campaign ManagementVenga helps develop an appropriate process for your global campaign’s development needs. Every touchpoint of the optimized process is analyzed and refined, using our proven best practices as a guide, resulting in steps that are as quick and simple to complete as possible. The goal is to create and keep to a standardized process so that every step is understood and all the required information is available when necessary.

Wherever possible technology supports our process. Solid planning coupled with clear communication and training ensures your global campaign will be as smooth and as efficient as possible.

• Discovery and planning: We expertly deal with the complexities of managing global content between central and local teams, across geographic boundaries and languages, even across varied channels and audiences. We work to understand and evaluate your existing processes and the resources you require so that content is created, developed, adapted, produced and delivered globally.

• Training and launch support: Staff engagement with the central marketing team and local markets are key to your success. We organize training in your new operations, manage the launch of the new marketing delivery process, and then support your team to ensure the streamlined process works brilliantly. 8

Venga believes smart localization goes beyond technical issues. Besides localized typographic treatments and graphics, it’s about creating a look and feel with strong local relevance. No matter whether you need a local version of a print ad, a product brochure, packaging or a video, we’ll take your global brand and graphic guidelines and adapt them for local markets.

• End-to-end production: We adapt and implement through-the-line global content. Planning ahead guarantees ideas and assets are shared among all your platforms. We’ll also identify issues to be addressed for your global version’s production, including any considerations that would require us to double-shoot products in order to make special edits for a local market broadcast. We work with local production partners to manage custom voice-over recording through to post-production and media fulfillment.

• Global printing and delivery: We optimize your print infrastructure to transform your business and achieve real competitive advantage. Our centrally managed, multi-market and multilingual print production offers you everything from procurement to delivery, distribution and exhibition set up. We maintain strong relationships with strategically sourced global print suppliers, delivering practical solutions that drive business results.

Creative Production

9

10

Contact us for a free quote: sales@vengaglobal.com or +1-415-390-2632

For more information and contact details visit our website at www.vengaglobal.com

About Venga

Venga’s founders gained their expertise in the software industry. We use our twenty plus years’ experience globalizing information-based technology products to help our clients succeed internationally.

Staffed with experienced global marketing experts, localization engineers, desktop publishing specialists, senior project managers and account managers, Venga draws upon its software industry expertise to enable clients in any industry to reach new markets faster.