vertfest marketing update 2.12.15
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North America’s Premier Backcountry Ski and Ride Festival
Snow King Mountain, February 20-21, 2015 Marketing Roundup for TTB 2/12/15
Presented by:
Marketing Efforts
• Partnership Marketing • Print • Radio • Banners • Digital Banners • Website • Social Media • Posters • Brochure • Flow Chart
Partnership Marketing
Snow King Mountain partnered with local industry leaders to shape the festival programming and spread awareness.
We held monthly meetings from November – February to discuss the strategy, programming, outreach, and marketing.
Jackson Hole Daily Ads • Dates: February 1-21 • 14 Insertions • 8 x 1/8 Page • 6 x ¼ Page • Daily Circulation Approximately 13,000 • Distributed to more than 700 Locations
Radio
KMTN February 3-20 :30 spots 1xday M-F On Air Interview February 19
KHOL February 3-20 Underwriting On Air Interview February 20
MountainWeather.com Banner Ad
• Dates: February 1-21 • On Mountain State Pages:
• Montana • Idaho • Utah • Wyoming • Colorado
Snow King Vertfest Facebook Page
• Daily Posts on Snow King Vertfest – 400+ likes and growing • Regular Posts on Snow King Facebook Page – 42k Likes • Daily Posts Tagging Sponsors, Partners and Festivities • Partner and Sponsorship Engagement via Facebook • Weekly Boosted Posts • Photo Posts
Facebook Event Pages • Pretty Faces, Friday Night – February 20
• Snow King Vertfest, Saturday – February 21
• @Vertfest & @SnowKingMountain • Partner and Sponsor Engagement via
Instagram • Hashtags:
– #Vertfest – #SnowKingVertfest
Posters
• Distributed to more than 60 locations throughout Jackson & Wilson • Mailed to Bridger Bowl, Brighton and Pebble Creek • Mailed to Idaho Mountain Trading in Idaho Falls
Flow Chart Medium Feb. 2 Feb. 9 Feb. 16 Feb. 23
Radio
Banner
Digital
Website, ongoing
Facebook, ongoing
Instagram, ongoing
Posters
Brochure