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Page 1: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé store

Page 2: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé store - conceptvida e caffé store

“vida e caffè” is portuguese for “life and coffee” the concept was born out of the heritage of a trulyeuropean espresso bar, a reaction to the insipid coffee shop culture that is prevalent in our dailylives. vida e caffè is a simple, focused concept that delivers an authentically european experiencein espresso and coffee drinking.vida e caffè as a concept has existed, in one form or another, for centuries. walk down any streetin lisboa, porto, rome, paris or barcelona, and you will see the sidewalk cafés that have been ourinspiration. a shrine for the wonderful bean and the drinking of it in its purest form; the espresso.the simplicity of the interior, the focused menu, and the nature of the service, have all been designedwith european street culture as the foundation. the vida e caffè espresso bars aim to deliver thehighest quality coffee and pastries, prepared to european standards. our menu is based on the faretypical of a street café in lisboa, a slice of europe on african streets.

vida’s mission is a simple one:we strive to serve the best espresso, or espresso based caffe, as well as offer the best atmosphereand food on the planet.

Page 3: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - caffés

vida e caffè, opened its flagship store on capetown’s dynamic kloof street in october 2001.since then we have opened branches in the v & awaterfront , greenpoint , wembley, cavendish,willowbridge, stellenbosch, knysna, jhb, durban,bloemfontein and many more nationally, totaling 33stores, with a target of 40 by mid 2009. expansionplans are in place for the first international store in2008 as well. vida e caffè conducts a comprehensivesite selection process to determine the optimumpositioning of all its espresso bars. factors suchas foot traffic, proximity to offices, rentals, parkingand exposure are considered before choosing theright site for a new store.for store info and addresses, go to vidaecaffe.comand select ‘store’ link.

Page 4: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

greenpoint store

vida e caffé - caffés

Page 5: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - menu

vida e caffè’s menu has existed, in one form oranother, for centuries. walk down any street inlisboa, porto, rome, paris or barcelona, and you willsee the sidewalk cafés that have been our inspiration.a shrine for the wonderful bean and the drinking ofit in its purest form; the espresso. the focused menu,and the nature of the service, have all been designedwith european street culture as the foundation.the vida e caffè espresso bars aim to deliver thehighest quality coffee and pastries, prepared toeuropean standards. our menu is simple and basedon the fare typical of a street café in lisboa, a sliceof europe on african streets.traditional pasteis, chourico rolls, sweet and savourymuffins are readily available and made fresh everyday from scratch.

Page 6: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

menu boardsglass display unit

vida e caffé - menu

Page 7: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

single lattedouble espresso

vida e caffé - menumeia de leite -our signature drink

Page 8: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

geladolindt chocolate quente -lindt hot chocolate

vida e caffé - menulindt chocolate frio -iced lindt chocolate & crushed ice

Page 9: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

pastei de cocoquattro muffins

vida e caffé - menuespresso choc chip muffins

Page 10: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

pastei de nata

vida e caffé - menuassortment of rolls -chourico misto, chourico com ovo, pãio com carne

Page 11: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

imported & exclusive espresso, solo cups & mucho cups

vida e caffé - shop fittingsleft & below: cork cladded crestdetail and full crest

Page 12: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

american walnut crest

vida e caffé - shop fittingsstar and spot lights greenpoint wall display

Page 13: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

american walnut counter tops

vida e caffé - shop fittingsamerican walnut benches &long mirror

american walnut display unit

Page 14: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

lightbox detail

vida e caffé - shop fittingscrest lightbox detail crest lightbox

Page 15: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

leaf logo lightbox

vida e caffé - shop fittingsred bar stools

Page 16: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - estrela organico

estrela organicoour organic beans are grown on a single, familyowned farm in the honduras without the use ofchemical fertilizers. we protect the rain forestsand the birds’ habitat by growing our coffee onlyunder the natural shade of the trees. the birds,in turn, are a defense against bugs so we don’t haveto use harmfull pesticides.you are what you drink!

Page 17: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - estrela blend & decaf blend

why estrela blend?an exquisite selection of arabica coffees, grown atheights of between 1,000 and 2,000 metres abovesea level. low in caffeine, with a delicious aroma,light body and just a touch of acidity to highlightall of its qualities. the overall combination is acoffee with an intense flavour, with hints of caramel,sweet and very aromatic.

descafeinado - estrela blendit's a smoother, higher quality, custom gourmetroast made of 100% arabica... we’ve changed froman arabica-robusta blend to 100% arabica in ourquest to serve the best espresso on the planet!using a sophisticated natural steam process, wehave managed to extract the caf fe ine f romgreen coffee without the use of chemical products.as this process is non-aggressive, it allows thecoffee to retain al l i ts original body, aromaand acidity.

Page 18: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffè has attracted large volumes of media attentionfor a relatively young brand, from magazines to tv slots, vidae caffè has been rated, “the best looking coffee shops in theworld. hands down.” - wallpaper magazine.receiving accolades from the likes of tyler brule’s financialtimes column, to being mentioned as a ‘rising star’ in thesunday times brand survey.let the media speak for itself.

vida e caffé - media

Page 19: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - media

Page 20: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - media

Page 21: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - media

Page 22: vida e caffé store - withtankmedia.withtank.com/a15f3ef98d.pdfvida e caffé store - conceptvida e caffé store “vida e caffè” is portuguese for “life and coffee” the concept

vida e caffé - brand partners

vida e caffè has aligned ourselveswith like minded brand partnerswhich include:

LEVIS® - staff uniform, incl jeans, t’s aprons & barista hats

ADIDAS - staff footwearAPPLE - in store iPod listening

stations as well as store computers

MINI - branded vehicles for regional managers

LINDT - chocolate supply for all caffe’s and hot chocolates

VIRGIN MONEY