video games & education: how to build a sustainable innovation ecosystem

8/9/2019 Video Games & Education: How To Build A Sustainable Innovation Ecosystem

1/18

Video Games &Education

How

To

Build

A

Sustainable

InnovationEcosystem

AlMeyers,

Saisei

Consulting

www.reinventedsolutions.com

ImmersiveEducation Summit

April23 25,2010


2/18

IsThisVisionPossible?

TED2009PalmSprings

Property of Saisei Consulting, Inc. 2010
http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4http://www.youtube.com/watch?v=Mirxkzkxuf4


3/18

AboutMe : Nearly 20YearsRelevantExperience

Media

Strategist

Innovation

Education

Consumerbehavioranalytics

Kidsmedia

DigitalMedia

OrganizationalBehavior

ExtensiveInternationalExpertise

(Japan,Korea,China)

GameTap

TedXPeachtree

AtlantaMusicProject

DisruptingClass

Past4Ward

ReinventEDSolutions

FAS

Kauffman

Partnershipfor21stCenturySkills

PennBaseball

Hall

of

Fame



4/18

EfficacyofGameBasedLearning(PBL):

AlreadyProven

Through

Research

ExperientialLearning

Feedback

Inquiry

based

Learning

Cooperation

SelfEfficacy

Goal

Setting


Learning

Outcomes


5/18

AndWeKnowTheImportanceof

"QualityTime"

On

Task

Peoplepersistthrough"nonfun" thingswhenplaying

Willingtoworktoplay

Engageinsociallycomplexsystemsandinterpersonalinteractions

Source: Scott Rigby 2008 GDC Presentation; Jane McGonigal Property of Saisei Consulting, Inc. 2010


6/18

AndThereIsPerceivedDemandFrom

Education

Source: PBS and Grunwald Associates LLC, 2009

12%14%

15%

16%

20%

29%

35%

38%

39%

43%

48%

49%

50%

53%

53%

55%

57%57%

58%

59%

65%

VideoonHandheldDevicesFacebook,

Wiki,

social

media

communities

Blogs

AudioonHandheldDevices

Noninteractivelessonplans

StudentsubmissionWebsites

Opportunititesto

interact

with

experts

Studentcreatedwebsites

DataSets

Studentproducedmultimedia

Onlinevideolibrary/previouslyairedcontent

Interactivesimulations

Primarysourcematerials

Onlinevideolibrary/exclusive content

Informationforownprofessionaldevelopment

Gamesoractivitiesforstudentuseoutofschool

ImagecollectionsCurrent

events

information

Researchinformationforstudentuse

Interactivelessonplans

Gamesoractivitiesforstudentuseinschool



7/18

However,Current GBLProducts Have

NotAchieved Critical Mass

DistributionModel IllustrativeExamples

Source: Mayo Bringing Game-Based Learning to Scale

DirectToTeacher

DirectToDistrict

DirectTo

Student

BundledwithTeacherTraining

Via3rd

Party

Large

Textbook

Publishers

ViaInstalledHardwareBase

CoDevelopment with School

Games to LaptopsInitiative



8/18

ExamplesofInnovativeGBLProducts

Observation:NoneDirectlyTarget"STEM"

SubjectAreas IllustrativeExamples

LanguageLearning

Civics/SocialStudies

FinancialLiteracy

http://www.youtube.com/watch?v=cvJcgel_CKwhttp://vizerra.com/en/solutions/Science-and-Educationhttp://www.flvs.net/areas/flvscourses/ConspiracyCode/Pages/default.aspxhttp://dihar_trailer_720p.mov/http://../SIEGE%202009/Eduflo_Demo.wmvhttp://www.wizworldonline.com/Parents/Index.shtml


9/18

WhatIsTheProblem?

1. Schoolsmustberedesignedtobecomeintrinsicallymotivatingenvironments.

2. GBLproducts

are

not

being

deployed"disruptively."

3. A"SustainableInnovation

Ecosystem"

must

be

constructed.



10/18

HowDoWe "Intrinsically Motivate"

Students?

Isitthis? Orthis?

Underlying principle ofintrinsic motivation:

Sustained funandcommercialsuccess occurmost strongly when specific intrinsic

motivational needs aresatisfied byagame.Source: Scott Rigby, Ph.D., 2007 GDC Presentation Property of Saisei Consulting, Inc. 2010
http://www.time.com/time/magazine/0,9263,7601100419,00.html


11/18

CanGBLBeSuccessfulWhileSchools

AreBeing

Re

engineered?

OldSchoolDesign Utopia

GameRequirements

Highproductionvalue Nonlinear,complexnarratives

Teacher

training Assessmentsystem Timeontask



12/18

WeMustDeployGBLDisruptively

Source: Disrupting Class

Primer:

Therelative

economics

of

sustaining

versusdisruptiveinnovations

Time

TimeEntrantsnearlyalwayswin

Perform

ance

Differentmeasure

of

Performance

Incumbentsnearlyalwayswin

Performancethatcustomerscanutilizeorabsorb

Disruptive

innovations

create

asymmetric

competition



13/18

MaybeWerePuttingTheCartBefore

TheHorse?

FromthemainstreamEdTechestablishment:

"Itmustfitintomycomfortzone"

"DontcallitEdugames,callitalab"

"Showmehowtoincorporateit"

"Mustaligntostandardsandfitintoaclassperiod"

THISISCALLED"CRAMMING"Property of Saisei Consulting, Inc. 2010


14/18

TheGoldenRuleofDisruptiveInnovation:

TargetAreas

of

Non

Consumption

Recorded

Music

Telephone

Downloadable

DigitalMedia

Gamebased

Learning???

Soldtomusiclistenerswhodidnotattend

concerts

Initiallyonlyworkedforlocalcalls

Focusonindividualsongsversusentirealbumsmusicindustryphasedout

singlesin

1990s

Projectbasedlearning;eLearning; newcharterschool designs;afterschoolprograms;

new

territories,

lowachieversProperty of Saisei Consulting, Inc. 2010


15/18

HowDoYouImplementGBLinK12?

TargetNon

Consumption

AreasForPilot

Schools

PerformEfficacy

Research

SellToNon

Consumption

Areas,Other

Distribution

Channels

Approach

MainstreamSchoolsWhen

ConditionsAre

Favorable

SuggestedGBL

DisruptiveImplementationPlan



16/18

We MustCreate aSustainable

"InnovationEcosystem"

Definition:Innovationthatlaysafoundationfortrueglobal

competitivenessand

leadership.

Strategic Focus+ Idea Generation+ Translational Pathways+ Financial/Infrastructural/Human Capital= InnovationEcosystem

Source: Shirley Ann Jackson, PHD Expediting Serendipity: Building An Innovative Ecosystem 10/09



17/18

GovernmentFundingAloneWillNotCreateA

Sustainable

Innovation

Ecosystem

OldModel

Government drives

economicdevelopment

throughpolicydecisionsand

incentives.

NewModelEconomicdevelopmentisa

collaborativeprocessinvolvinggovernmentat

multiplelevels,companies,teachingandresearch

institutions,

and

private

sector

organizations.

Examples ofBestPractices

SouthKorea (Korea Industrial Complex CorporationKICOX)

Singapores NationalInstituteofEducation

Source: Michael Porter, Regional Competitiveness in a Global Economy, 5/18/09 Property of Saisei Consulting, Inc. 2010


18/18

GBLInnovatorsNeedCreativeSolutionsToSucceedInCurrentEnvironment

DontFollowTheTraditionalPath

OurCommonGoal: Get GBLOnThisList!

UseDisruptiveInnovationTheoryAsARoadmap

Property of Saisei Consulting Inc 2010

video games & education: how to build a sustainable innovation ecosystem

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