Virgin Holidays: Social27/1 – 02/02

What we’ve been up to

What’s coming up

• We have continued to tone down Tanuary content, continuing to push out Daily Deals and sale content.• We posted an engaging caption competition piece which generated conversation on both Facebook and Twitter.• A flip flop giveaway posted also performed well, with 58 comments on Facebook along with 36 likes.• A UV buddy piece posted performed particularly well, highlighting that there were wristbands available in the V Rooms at Gatwick and

Manchester airports. The image attached to this was authentic, and we have noticed time and again recently that authentic imagery performs well, speaking to our audience more than glossy, Photoshopped photography.

• We also posted a mojo shout out on Twitter after a particularly positive piece of customer engagement.

UV Buddy Wristbands126 Likes, 30 Comments, 20 Shares

Reach: 8,232 (Organic)

What we talked about last week

Third Party Competition (Sunglasses)15Likes, 13 Comments, 1 Share

Reach: 11,096 (Organic)

Current Fans/Followers

53.9k

23.5k

2.6k

434 subscribers

1.13mviews

Destination Post (Sandos)44 Likes

Reach: 2,475 (Organic)

Coming up next week

Holiday Debate

Grand Xcaret Video Post

Ultimate Guide to Cruising

As we are moving further from Tanuary content (although there will still be mentions of deals, offers and responsible tanning), we will resume with mojo content. This week we will be posting a short video accompanying a post about the Grand Xcaret Hotel in

Mexico, while also highlighting the Ultimate Guide to Cruising, in addition to regular BAU content.

UV Buddy Wristbands