virtual business creating a web presence copyright © texas education agency, 2012. all rights...

Virtual Business

CREATING A WEB PRESENCE

Copyright © Texas Education Agency, 2012. All rights reserved

“Copyright and Terms of Service

Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies

of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency;

2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency;

3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way;

4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged.

Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee.

2 Copyright © Texas Education Agency, 2012. All rights reserved

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What to Sell?Will you create and manufacture your own

product?Will you buy products wholesale and sell

them online?Will you stock inventory?Will you use drop shipping instead?

Where an arrangement is made to ship products from another location so you do not carry inventory.


Types of SitesE-tail sites

A business that has a “brick-and-mortar” location but also sells online.

StorefrontA web site with no physical location for the

business.Service business

Offering services as opposed to products for sale.


Types of Sites (continued)Content site

Selling informationSelling advertisements

E-commerce applications that make doing business easierInventory programsPayroll software


Policies for Your Site

A customer service pledge

• Put in writing• How you will

treat your customers

• Communicating with customers

Privacy

• How you collect your customers’ information

• What information you collect

• What will you do with the information

• How customers can change or remove their information

User agreement

• Rules that apply to site users

• Shipping policies

• Responsibility policies


Other Policies (continued)FTC policies

Return policiesTime limitsRestocking fees if anyRefunds

Safety for minorsNotifying parents about collecting informationParental consentConfidentiality

Message board policiesSpam and phishing policies7 Copyright © Texas Education Agency, 2012. All rights reserved

Stages of E-Commerce DevelopmentInformation Stage

Developing a basic web siteProvides information about the companyProvides information about a company’s

products or servicesLack of interaction with customers, contact

by:PhoneMail In person


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Stages of E-Commerce Development (continued)

Interaction StageProvides informationContact via emailProduct catalogProduct availability databaseShipping informationNo direct ordering through siteOrder form submitted through:

Faxmail


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Stages of E-Commerce Development (continued)

Integration StageEntire transaction completed on the InternetProduct, pricing, and shipping informationTrack shipmentCustomer assistanceApplies to dotcom and brick-and-mortar

businesses


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Establishing a Web SitePurpose

Dotcom, brick-and-mortar, or bothCustomers

Who they are, what they want, why they want to do business online

Products and services to offer Handling shipping and payments

Server and domain name


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Establishing a Web Site(continued)Order processing procedures

Shopping cartDesign the siteAdvertise your online businessOpen for business

Maintain and update regularly


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Getting Your Site Noticed

• Networking• Business cards• Postcards• Flyers• Brochures• Print ads

• Magazines• newspapers

Summary of Offline Marketing


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Getting Your Site Noticed (continued)

• Links from other sites to your site

• Keyword searches• As high a rank as

possible on search engines

• Banner ads• Affiliate programs

• Directs traffic toward your site

Summary of Online Marketing


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Independent Practice Assignments

Integrated Web Site Table – Have students conduct Internet research to locate three interactive web sites of major corporations. They will create an attractive table listing the three sites and four ways that visitors can interact with the site. These may include being able to subscribe to material on the site, contacting someone through email, purchasing items, or any other ways to interact with the site.

ISP Research Document – Students will conduct Internet research about three Internet Service Providers (ISPs) and create a document with the ISP names as headings. Research information such as the price of these services, the connection speeds, whether or not the ISP provides space for a web site and if so, how much space and what the features are, and if they offer a way to contact technical support.

Web Site Policy Table – Students are to research five e-commerce web sites and create a table showing the types of policies provided on the site. The table should list the name of the site and its URL. It should also contain the following categories to compare on the 5 sites: 1) privacy policy, 2) return policy, 3) phishing or spam policies, 4) policies concerning minors, and 5) Terms of Use. They should include in each cell a phrase or two that is mentioned in the policy that basically describes the policy. Some sites may have all of these in place. Some may not. Students are to select what they think is the most trusted site after evaluation using the table.Copyright © Texas Education Agency, 2012. All rights reserved

virtual business creating a web presence copyright © texas education agency, 2012. all rights...

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