virtual environment introduction (1)
TRANSCRIPT
Virtual Environments
Why are Companies Going Virtual?
Distributed Audience
Limited Budget
Measurable Engagement
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Virtual Business Solutions
HR
Campus RecruitingJob Fairs
On-boarding
Training
EmployeesCustomersPartners
Marketing
Lead-GenerationProduct LaunchUser Conference
Customer Engagement
Corp. Comm.
Road ShowAll Hands
Executive Briefings
Exposition Hall
Main Hall
Conference Hall Networking Lounge
Virtual Environment
Leader In Virtual Environments
Brandon Hall Award Winner - 2010
Best Lead Generation Tool - 2010
“Most Innovative” – 2010 & 2011
First Place and Ex Award - 2011
InterCall Virtual Environments
Campus Model• Always-on engagement platform• Multiple “buildings” each with its own purpose• Attendee intelligence across entire campus
Ultimate Customization• Make changes on the fly - speed and ease• Support and enhance your brand – simple yet flexible design elements• Self-service to white-glove
Integrated Platform• No downloads, no plug-ins or pop-ups• Globally aware and capable• Powerful analytics
Virtual Event Client Base
We do over 250+ Virtual events per year and currently have over 100 direct global clients. We have several more through various partners (e.g. CareerBuilder sells our platform to over 25 Global organizations)
Agency Work
• Environment link:
• https://events.unisfair.com/index.jsp?seid=97&eid=1091
• Company Link
• http://www.aimia.com/English/About/At-a-Glance/default.aspx
Webcasting for Warner Bros
Administrative Control manage content | track users | generate reports
Recruiting Environment
Corporate Marketing EnvironmentVirtual University Environment
Product Showcase Environment
Virtual Campus
Examples of advertising usage in a Virtual Environment
Examples of commercially focused campus' rather than B2B
• http://events.unisfair.com/index.jsp?eid=661&seid=533
Webcasts
Chat
Reports / Engagement Index
Content
Networking
Branded Virtual Environment
InterCall Virtual Environments
Dashboard Reports
Smart Reporting for Qualified Leads
Demographic Metrics: Who are they? Where are they from? How did they get here? Did they attend?
Activity Metrics: How long did they stay? Where did they go? Did they come back? What did they view? What did they take? Whom did they talk to?
Interest Metrics: What are they interested in? What questions did they ask? What information did they request?
Unisfair tracks everything and reports on everything: Demography
Interests
Activity
The reporting system is self service (permissions enforced) and can be accessed using a browser.
The reporting system is at the VEC level so you can view your data in 3 levels:
• At the VEC level
• At the Venue level
• At the specific event level
For each of the above we have a dedicated dashboard that reflects the key metrics at that level, using graphs and summarized reports.
Reporting Capabilities
Unisfair has over 30 different reports grouped into 3 categories each reflects specific aspect of the data:
Audience – who registered and visited and what did they do
Location and content – same information but from the location and content “point of view”, e.g., how many people visited this booth vs. others and what were they doing on average.
Social interactions – reports on forum posts, chats, tweets, facebook posts etc.
Our unique Engagement Index allows you to define criteria to rank your registrants and attendees of a specific event and calculates a score between 0 and 100 for each person so you can measure engagement and let your sales people know who to contact first.
Reporting Capabilities