virtual environment introduction (1)

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Virtual Environments

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Page 1: Virtual Environment Introduction (1)

Virtual Environments

Page 2: Virtual Environment Introduction (1)

Why are Companies Going Virtual?

Distributed Audience

Limited Budget

Measurable Engagement

?

Page 3: Virtual Environment Introduction (1)

Virtual Business Solutions

HR

Campus RecruitingJob Fairs

On-boarding

Training

EmployeesCustomersPartners

Marketing

Lead-GenerationProduct LaunchUser Conference

Customer Engagement

Corp. Comm.

Road ShowAll Hands

Executive Briefings

Page 4: Virtual Environment Introduction (1)

Exposition Hall

Main Hall

Conference Hall Networking Lounge

Virtual Environment

Page 5: Virtual Environment Introduction (1)

Leader In Virtual Environments

Brandon Hall Award Winner - 2010

Best Lead Generation Tool - 2010

“Most Innovative” – 2010 & 2011

First Place and Ex Award - 2011

Page 6: Virtual Environment Introduction (1)

InterCall Virtual Environments

Campus Model• Always-on engagement platform• Multiple “buildings” each with its own purpose• Attendee intelligence across entire campus

Ultimate Customization• Make changes on the fly - speed and ease• Support and enhance your brand – simple yet flexible design elements• Self-service to white-glove

Integrated Platform• No downloads, no plug-ins or pop-ups• Globally aware and capable• Powerful analytics

Page 7: Virtual Environment Introduction (1)

Virtual Event Client Base

We do over 250+ Virtual events per year and currently have over 100 direct global clients. We have several more through various partners (e.g. CareerBuilder sells our platform to over 25 Global organizations)

Page 8: Virtual Environment Introduction (1)

Agency Work

• Environment link:

• https://events.unisfair.com/index.jsp?seid=97&eid=1091

• Company Link

• http://www.aimia.com/English/About/At-a-Glance/default.aspx

Webcasting for Warner Bros

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Administrative Control manage content | track users | generate reports

Recruiting Environment

Corporate Marketing EnvironmentVirtual University Environment

Product Showcase Environment

Virtual Campus

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Examples of advertising usage in a Virtual Environment

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Examples of commercially focused campus' rather than B2B

• http://events.unisfair.com/index.jsp?eid=661&seid=533

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Webcasts

Chat

Reports / Engagement Index

Content

Networking

Branded Virtual Environment

InterCall Virtual Environments

Page 13: Virtual Environment Introduction (1)

Dashboard Reports

Page 14: Virtual Environment Introduction (1)

Smart Reporting for Qualified Leads

Demographic Metrics: Who are they? Where are they from? How did they get here? Did they attend?

Activity Metrics: How long did they stay? Where did they go? Did they come back? What did they view? What did they take? Whom did they talk to?

Interest Metrics: What are they interested in? What questions did they ask? What information did they request?

Page 15: Virtual Environment Introduction (1)

Unisfair tracks everything and reports on everything: Demography

Interests

Activity

The reporting system is self service (permissions enforced) and can be accessed using a browser.

The reporting system is at the VEC level so you can view your data in 3 levels:

• At the VEC level

• At the Venue level

• At the specific event level

For each of the above we have a dedicated dashboard that reflects the key metrics at that level, using graphs and summarized reports.

Reporting Capabilities

Page 16: Virtual Environment Introduction (1)

Unisfair has over 30 different reports grouped into 3 categories each reflects specific aspect of the data:

Audience – who registered and visited and what did they do

Location and content – same information but from the location and content “point of view”, e.g., how many people visited this booth vs. others and what were they doing on average.

Social interactions – reports on forum posts, chats, tweets, facebook posts etc.

Our unique Engagement Index allows you to define criteria to rank your registrants and attendees of a specific event and calculates a score between 0 and 100 for each person so you can measure engagement and let your sales people know who to contact first.

Reporting Capabilities