5th Dubai International Sports Conference, 28 December 2010 1

AFC Technical & Vision Asia

28 July 2008

Vision Asiaand

Financial Fair PlayMohammed bin Hammam

AFC President

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History belongs to Asia

1854First football match: Calcutta Club of Civillians vs the ‘Gentlemen of Barrackpore’

1888First football competition: DURAND CUP

1889First football club: MOHUN BAGAN AC

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Year 2010…

2010

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2010 FIFA World Cup

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2010 FIFA World Cup

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2010 FIFA World Cup

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2010 FIFA U17 Women’s World Cup

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SUCCESS

DEVELOPMENTPROGRAMMES

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VISION ASIA

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Vision Asia

Our Vision covers ….

Mass Football or

Amateur

Elite Football or

PROFESSIONAL

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Vision Asia

We cover the same elements for both …

MEN’SFOOTBALL

WOMEN’S FOOTBALL

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11 elements of Vision Asia

Youth

Clubs

Coaches Referees SportMedicine

Competitions Players

Media Fans

Marketing

Administration

Vision Asia 11 Elements

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The Football Family

1% Professional Football

99% Amateur Football

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11 elements of Vision Asia

Youth

Clubs

Coaches Referees SportMedicine

Competitions Players

Media Fans

Marketing

Administration

Vision Asia 11 Elements

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X

3.9 billion people60% of world population

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IMPACT OF VISION ASIA: AMATEUR FOOTBALL

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VISION CHINA PR

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Vision China PR

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Vision China PR

Football Associations 5

Amateur Football Clubs 196

Qualified coaches 1208

Qualified referees 1795

Match Commissioners & Referee Assessors 62

Schools 825

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Vision Qingdao

Qingdao: 8.5 million

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Vision Qingdao Awards Night

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Vision Qingdao Awards Night

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Vision Qingdao Awards Night

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Vision Qingdao

2010

Division 1: Clubs 8

Division 1: Players 286

Division 2: Clubs 12

Division 2: Players 369

Division 3: Clubs 10

Division 3: Players 300

Qualified coaches 203

Qualified referees 422

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VISION IR IRAN

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Vision IR Iran

Football Associations 4

Amateur Football Clubs 92

Qualified coaches

Qualified referees

3596

1027Match Commissioners & Referee Assessors 93

Schools 312

(including physical education teachers in schools)

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Vision Fars

Fars: 4.5 million

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Vision Fars

2010

Division 1: Clubs 14

Division 1: Players 490

Division 2: Clubs 20

Division 2: Players 640

Qualified coaches 210

Qualified referees 531

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VISION THAILAND

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Vision Chonburi

Chonburi: 1.2 million

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Chonburi Football Association

2010

Division 1: Clubs 8

Division 1: Players 156

Qualified coaches 78

Qualified referees 53

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11 elements of Vision Asia

Youth

Clubs

Coaches Referees SportMedicine

Competitions Players

Media Fans

Marketing

Administration

Vision Asia 11 Elements

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FESTIVAL OF FOOTBALL

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AFC Festivals of Football 2005U13

AFC Youth Qualification 2007U15

AFC Festivals of Football 2006U14

805

46% (379)

24% (217)

Number of players who have progressed through the programme

AFC Festivals of Football

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AFC Festivals of Football 2007U13

AFC Youth Qualification 2009U15

AFC Festivals of Football 2008U14

901

44% (410)

23% (202)

Number of players who have progressed through the programme

AFC Festivals of Football

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PROJECT FUTUREREFEREES & COACHES

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VISION ASIA: PROFESSIONALISATION PROJECT

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Evolution of ACL

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Professional Environment

Professional Environment

Legal

Economic

TechnicalPhysical

Organisation

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Impact of Professional Football

• Introduction of Quality Football

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Impact of Professional Football

• Introduction of Quality Football

• Increase in number of spectators

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Increase in spectators

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Impact of Professional Football

• Introduction of Quality Football

• Increase in number of spectators

• Increase in commercial revenue

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Increase in Commercial Revenue

1992 - 2008 USD 150 Million

2013 - 2020 USD 1 Billion

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Increase in Commercial Revenue

Countries 2006/2007 2010

Australia 22,557,920 Not availableChina PR 13,850,000 9,996,800India 2,006,250 Not availableIR Iran 367,881 11,173,075Japan 107,909,693 130,764,929Korea Rep 18,374,969 12,758,000Qatar 20,726,976 75,845,000Saudi Arabia 800,000 Not availableUAE 2,057,143 31,966,784Uzbekistan 655,400 928,440

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Impact of Professional Football

• Introduction of Quality Football

• Increase in number of spectators

• Increase in commercial revenue

• Creation of job opportunities

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Thank You