vision - sales lead management
DESCRIPTION
Vision Business Management Services -Sales and Marketing support.TRANSCRIPT
Amenity Centre Tower 2 Lev. 4 / 10, PO Box 14741 Ras Al Khaimah U. A. E Ph: +971 7 2437223 Fx: +971 7 2437224
Construction Project Sales Success
Increased sales Activity
Project Specification
Vision Sales Lead Management (SLM) is a sales and marketing support program designed to assist business connection to current and future sales opportunity. We constantly review construction project activity and initiate introduction; on behalf of our clients, to Developer, Architect and Contractor. SLM places your product, service or business brand at the cutting edge of project specification, ensuring support to your sales team efforts. SLM is a service catered to the needs of our clients, providing a specified degree of marketing activity and an extension of your own business activity. Vision SLM was birthed from an understanding that business is the Middle East region has changed significantly since the end of the boom time period. Prior to 2009 business in the region was in great demand, business developed due to need. Demand opportunity exceeded supply causing companies to expanded their business as well as encouraging many new companies to emerge to simply service demand. During this period there was little need to promote business or product; as such success was inevitable and easily achieved. Architects openly entertained new product initiatives and as such servicing the demand was a matter of ease due to necessity. Times changed as the construction boom turned over night, less opportunity and increased market competition created a market supply that far exceeded demand. To survive business’ needed to venture into unknown export markets, diversify product range, and expand brand promotional activities. Unfortunately many enterprises lacked the ability to initiate and/or manage the required new marketing activities that would ensure business survival. Vision SLM provides the link for your business to the project specification phase; our team connects you directly to the consultant and provides the introduction for your sales team to follow through with the selling process. We manage the direct promotional efforts for you to ensure consistent effort is provided for the development of your future sales activity. This allows your sales team to focus on the important efforts of closing the deal for the more current order requirements. We recognize that all businesses are different and so our service is specifically designed to support all, or part, of your marketing efforts. Vision SLM is a valued service for new and developing companies, reducing the need to employ in-‐house staff to manage sales introduction efforts and the procurement of project database reports. Vision SLM provides a professional service that works closely with your organization to generate increased business opportunity.
turning sales leads into action
We monitor and track all project activity to ensure your sales team remains actively involved in the promotion of your company and product. We can keep your sales team accountable for all lead follow-‐up activity and record results of meetings and discussions. Our efforts allow your sales team to focus on the immediate sales opportunities and less distracted with the long efforts required for successful specification and long-‐range project introductions. Our sales management experience identifies that not all sales representative are skilled in the management of time so we provide the support to ensure your sales team remains motivated to follow through with project reference follow up. Early introduction to project activity is a key factor to project supply success, yet still just the first step in a long engaged network relationship. Vision SLM increases your success ratio by following the project activity from design to final tender phase for you – identifying the many players associated with the project activity.
Vision SLM will be a professional representation of your company, all contact will be as if direct from your own staff. We will coordinate all efforts with your team and keep you updated on a daily/monthly basis. We will monitor results to improve your sales and marketing efforts and be an integral part of your organization. We will work to improve the promotion of your brand direct to the end buyer or those that will control order placement. Vision SLM will reduce your cost, no need for other database services or employment of dedicated staff to monitor project activity. Vision SLM will provide confidentiality of all your business activity and if required we are prepared to sign a confidentiality agreement. This however is a matter of integrity and one that we take very seriously.
To commence our working relationship we need to review your current business activity to ensure our program is supported by your organization. The following steps will be taken: -‐ 1. Vision SLM is to be provide an organization email
address [email protected] 2. Meet with management to understand expectations for
service, limitations and requirements. 3. Review product and if required product training.
Our dedicated representatives will be provided comprehensive understanding of your product or service.
4. Review of your sales team structure, introduction of the Vision SLM service to your sales and sales support teams. Vision SLM will provide an understanding of the support required by the sales team efforts. Reports, follow-‐up management, distribution of samples and brochures etc.
5. Review of current project representation efforts. 6. Design the initial activity – new clients requiring an
intensive effort to connect with the current business activity, as such we identify the number of projects to report on a weekly basis or put in place an initial program to connect with all current projects.
7. Initiate program efforts to turn sales leads into action.
turning sales leads into action
• Email introduction of your company to project specific activity.
• Dialogue with Architect and or contractor to identify the key players for supply opportunity.
• Track project activity from the design stage (architect/consultant), through to successful tender stage of the construction contractor.
• Provide detailed end of month report to management of all activity and ongoing success for specification and final order.
• Liaise directly with your sales personal to coordinate sales meeting for product presentation with Architect. We can provide the option for the option for such representation of required.
• Coordinate requests for product samples/ brochures etc. with your sales team. We can provide the option for management of such distribution if required.
• Provide market specific reports to support sales efforts, i.e. active projects that are in certain region etc.
• Provide newsletter for business or product update (optional)
• Provide email marketing campaigns (optional)