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CONTENTS

S.No Title P.No1. Teaching Techniques for Winning the Confidence of Academically Weaker

Students of Professional CoursesDr. T N Murty, G.V. Chalam, M.Vasantha Rao

1-4

2. Leadership, People and Envy - Dr. Kim Cheng Patrick Low 5-13

3. Advanced Metrology Products which is Emerging into Quality Standards Room

In Automotive Industries - K. Kalaiarasu , Dr.N.Kalyanaraman

14-19

4. E-Governance System in Petrol BunkA Review-

S.Selvaraju , Thanikodi

20-22

5. Women Entrepreneurship Scenario in India - Dr.S.Hariharaputhiran 23-28

6. Study of Childrens Buying Behaviour for food Products in Kerala -

Hari Sundar.G.Ram, Mithun K Shaji

29-37

7. Technology developments impact on Banks& ITs customers satisfaction -

R.Krishnakumar

38-44

8. An Experimental Study on Interactive Risk with Reference to selected

Companies Equity Stocks from different Industries -

Dr. Khysar Mohd, Alok Raj Bhatt

45-47

9. Business Opportunities in Cold Chain in India - 48-5410. A Study On AttritionTurnover Intentions In Retail Industry -

S. Batty Dorance Jeen

55-61

11. Assessing Lifetime Value for Operational E-CRM Practices in the Banking

Sector- A Knowledge Management Initiative.

Vasanthi Reena Williams, Dr. H. N.Ramesh

62-67

12. Talent ManagementThe Organizational ContextRajesh Kumar Pandey

68-77

13. Managing Negativity in the Work Place: A Comparative Study of Public

and Private Sector Organizations

Dr.Yogesh Jain, Priyanka Sharma

78-85

14. Competency Building Strategies in Business and Technology for

Sustainable Development -

Dr.Guru Basava Aradhy A.S, Sharath Kumar.G.N

86-91

15. Web Intelligence - Dr. Tandon Kamal 92-95

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16. Consumer Behaviour : Current Trends in Processed Food Products in Bangalore

Dr. R. Sarvamanga

96-101

17. Behaviour Modification of Mentally Challenged Adults with Computer

Training - Shony Mathew P.J. Dr.Vidhya Ravindranadan

102-107

18. An Insight into Systems Approach to Management in Relation to Cybernetics

Computer Systems - Ms. Anne Martin, Dr .V. Prince Martin

108-110

19. A Study on Consumer Behaviour of Organized and Unorganized Retail Outlets in

Pune City - Dr. S.G. Khawaspatil, Mr. Rahul P. More111-115

20. Contribution of CRM Practices in Customer Retention in Indian Heavy

Industry - Dr.R.S.Ramesh,Prof. V. S. Chauhan

116-127

21. A Study on Market Anomalies in Indian Stock Market -

Archana S, Mohammed Safeer, Dr.S. Kevin

128-137

22. Use of Web 2.0 for Direct to Consumer Advertising of Prescription Drugs -

Shweta Vats

138-146

23. A Comparative Study of Dynamic Nature of Human Resource Management

Functions Stimulating Apparels Management-

Shyam B.R, Dr. N. K .Ramachandra Gowda

147-151

24. An Empirical Study of Teaching Ethics on Accountancy Students-

Dr.Atul Bansal

152-157

25. The Great Contribution of ICT in the Field of Education - J.Vishwanath 158-160

26. A Study on Relationship Between Occupation Stress Index Dimensions and

Demographic Variables of Police Sub Inspectors and Asst. Sub Inspectors in

Police Department.-- Smt.Rashmi Ram Hunnur, Dr.M .M. Bagali

161-175

27. Service Quality Measurement and its Relation with Overall Customer

Satisfaction in Healthcare - Byju K.P.M,Dr.Y.Srinivasulu

176-183

28. Perceived Work Enviornment of Women Employees in Information

Technology Industry with Reference to Chennai City -

Dr.Muthumani S ,Dr.Saranya R

184-189

29. Work-Life Incompatibility with Educations in Bangalore -

Ravichander Reddy

190-195

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