(vta) momo presentation

THỜI CƠ “VÀNG” CỦA DỊCH VỤ MOBILEPresented by Huynh Minh Tuan

VAS Business Development ManagerHanoi, 15.09.2011

Thursday, September 15, 11

I. HALF YEAR MARKET OVERVIEW

II.MARKET TREND

III.OUR KEY SUCCESS FACTOR (incl. Study Case)


MARKET OVERVIEW


OVERVIEW• First half-year Mobile Sales has increasing both units and value.

• Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities.

• Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share.

• Avg pricing trend is lowering down by each month.

• Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons)

• No-OS (Closed Proprietary) has slightly decreasing ~60% (-10% by 06 mons)

• Avg Smartphone pricing trend still remain ~6.6mil VND


MARKET TREND


• HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment.

• 2nd teir provinces becomes a new battlefield for all retailers.

• Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market.

• New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop.

• Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.


MARKET TREND


MOST IMPORTANT KEY

AS LEADING ROLE


WHAT DO WE THINK?

MOBILE PHONES NOW IS JUST ONE OF OUR

VERY BASIC PRODUCT


KEY SUCCESS FACTOR

MOBILE SERVICES IS THE ONLY KEY

TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD.


CASE 1: Q-MOBILE

http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html




http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013

CASE 2: SAMSUNG




http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/

CASE 3: HTC




2009

2010

2011

• Livezone•Mobile Content

•Happy Care• ebar

•Mobile Insurance•Payoo•Consortio• ...

MILESTONE


Happy Care

Skin NDS LPK

SERVICE FLOW

OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND


MOBILE CONTENT

MOBILE MAKE-‐UP

PERSONAL CARE


STRATEGIC PARTNER

Lost & Found

Global Money Transfer

Extended Warranty

Mobile Insurance

Mobile Payment

e-‐Banking


thanksThursday, September 15, 11

Huynh Minh TuanVAS Business Development Managermobile: 098-902-1737email: [email protected]


mailto:[email protected]

mailto:[email protected]

(vta) momo presentation

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