wachtang budagaschwili 'cross platform development trial pay' trial pay
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Wachtang Budagaschwili 'Cross platform development trial pay' Trial PayTRANSCRIPT
Why Cross-Platform is theBest Mobile Strategy
1
Wachtang BudagaschwiliDirector, Business Development EMEA
Cross-platform at TrialPay
2
Long standing cross-platform monetization experience with top developers and platforms
It’s difficult to gain an audience on mobile
3How are you going to get your great game discovered and played?
2M+ apps in the ecosystem
33 apps installed for an average user
< 30% of those apps used in the last 30 days
One answer: Lots of marketing spend
4
Mobile CPI costs have risen from $1.30 in 2012 -> $4.36 in 2014
25%
21%
18%
Desktop platforms have advantages
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Promotional opportunities and discoverability tools
Easier development, iteration, and testing
Access your players wherever they want to play
Build an audience on platforms with less competition
6
375M
20M
75M
Wooga drives mobile users from Facebook Canvas
7
Consider Facebook, SMS, and email channels to reach your users
19%
81%
Thinking about cross-platform game experience
8
How do players want to interact with your game?
Popcap uses FB Connect to increase engagement and monetization
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20% of MAU connect
2.4x mobile engagement1.5x desktop engagement
3.3x desktop revenue
King provides synchronous gameplay across platforms
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Total gameplay times increased by over 50%100% more engagement from cross-platform players
Wooga makes changes to game UI / UX
11TrialPay, Inc. Confidential
56 gemssmartphone
s
72 gems7” tablets
90 gems8.9” and 10”
tablets
iPhone scores > Tablet scores
Kabam and Kixeye use desktop as a mid-core platform
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Asynchronous experiences across desktop and mobile
Desktop offers depth and control advantages
YOU need to choose your cross-platform approach
13Both games have average session lengths > 30 minutes
Be ready for the next mobile gaming platform
14
1989 2014 2025
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