WAI WAI NOODLES

BY: SUNIL SHRESTHA

Wai Wai is a brand of instant noodles produced in Thailand by Thai Preserved Factory Co. since 1972

In Nepal by Chaudhary Group with technical assistance from Thai preserved Food Factory Co. since 1985

IN 1984, Wai Wai instant noodles was manufactured by its company, Nepal Thai Foods

Wai Wai brand of instant noodles in Nepalese market through its subsidiary – Nepal Thai foods (P) Ltd

First, it was produced only from the Lalitpur plant but later as the market expanded, it started being produced

second plant, located at Nawalparasi district & its expanding

Company

INTERNAL ANALYSIS

STENGTHS

1. Skilled manpower 2. Cost leadership3. High investment in the

latest technology 4. Large production

capacity already in place 5. Well established

domestic industry supplying raw materials and services

6. Brand Value

WEAKNESSES

1. Power cuts are a problem 2. Lack of skills in penetrating

new markets 3. India requires quality

certification for each consignment and producers are not well prepared to meet this requirement

4. Difficulty in sourcing wheat flour and seasonings from countries other than India

EXTERNAL ANALYSIS

OPPORTUNITIES

1. To expand in the Indian markets as well as the global market

2. A large and expanding domestic market that can work as a cushion to buffer against possible export setbacks

THREATS

1. Political instability

2. Insecurity

3. Strikes and shutdowns

4. Very high competition in the market

SWOT ANALYSIS

THREATS

1. Political instability

2. Insecurity

3. Strikes and shutdowns

4. Very high competition in the market

OPPORTUNITY

1. To expand in the Indian markets as well as the global market

2. A large and expanding domestic market that can work as a cushion to buffer against possible export setbacks

WEAKNESSES1. Power cuts are a problem 2. Lack of skills in penetrating

new markets 3. India requires quality

certification for each consignment and producers are not well prepared to meet this requirement

4. Difficulty in sourcing wheat flour and seasonings from countries other than India

W-T / KSF1. We should make a

import from another countries too and should develop skills to penetrate new markets.

W-O /KFS1. We should tackle with

power cuts and develops skill in penetrating new markets to expand in the global markets.

STRENGTHS

1. Skilled manpower 2. Cost leadership3. High investment in the

latest technology 4. Large production capacity

already in place 5. Brown noodles as a

competitive advantage6. Brand Value

S-T /KFS

1. Skilled manpower, low labor cost, low material cost & high production capacity can tackle the threat of very high competition in the market.

S-O /KFS

1. Skilled manpower, cost leadership, high investment in latest technology and brown noodles competitive advantage can help to expand the indian markets as well as global markets.

Wai Wai launched scholarship programs Providing help to needy and deserving children.  o upgrade the quality, CG started packaging Wai

Wai noodles in metallic wrapper Research campaign to study nutritional deficiencies

among children and started adding in the noodles ingredients that compensate those deficiencies

CG operation ‘Dristi’ Project KASAM (Kalikot Sanitary

Management) Free wai wai distribution for Earthquake victims in

Sindhupalchowk, Gorkha, Remote part of Lalitpur, e.t.c

CSR

‘Jati Tasty, Tyeti Healthy’ Hami sabai ko Wai Wai

Positioning

It is available in different flavor like:1. Chicken wai wai 2. Vegetable wai wai 3. Wai Wai Quick

chicken pizzaKimchiChinese Chicken SchezwanVegetable Manchurian

4. Large packet5. Wai Wai tenz

Product

1. Chicken wai wai----- Rs 152. Vegetable wai wai---Rs 153. Wai Wai Quick--------Rs 15

chicken pizzaKimchiChinese Chicken SchezwanVegetable Manchurian

4. Large packet----------- Rs 1005. Wai Wai tenz------------Rs 10

Price

Marketing throughTV commercialsRadio Hoarding boardsNewspaperInternet through Wai Wai kids

1. Free coupons, gift coupons2. Weekly draw carrying various prizes and a

bumper draw carrying a car as a first prize.

Promotion

Extensive distribution coverage through Retailer

Wide coverage in each and every corner of the country

Place