waiamu project - english version
DESCRIPTION
Waia'mu is a communication project that joins a cooking passion with the protection of the mangroves.TRANSCRIPT
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@ Eitan Rosenthal
imagem: cotidianodehumberto.blogspot.com.br
Waia’mu
Tupi NAME for the popular guaiamum (BLUE LAND CRAB) Tupi NAME for the scientific cardisoma Guanhumi
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@ Eitan Rosenthal
waia’mu is a communication project that joins a cooking passion with the protection of AN ENDANGERED ecosystem,
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@ Eitan Rosenthal
its goal is to support and disseminate existing efforts for the mangroves conservation...
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@ Eitan Rosenthal
… Through an alliance with the people who love eating guaiamuns.
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@ Eitan Rosenthal
Who are these people?
photo Eitan Rosenthal
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@ Eitan Rosenthal
belmontebahiabrasil.blogspot.com.br/
they live and consume close to the places of reproduction and capture OF THE GUAIAMUNS;
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@ Eitan Rosenthal
photo Eudes Santana | Ilha do Guaiamum
they consider the crustacean a fine delicacy;
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@ Eitan Rosenthal
they enjoy the ‘slow food’ tasting ritual;
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@ Eitan Rosenthal
www.nossacara.com | Prefeitura de Porto Seguro
But they still haven’t noticed that the specie’s perpetuation depends on their attitude.
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@ Eitan Rosenthal
What IS THIS animal?
photo: Eduardo Romirez
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@ Eitan Rosenthal
guaiamuns
mangrove
high tide
low tide
solid land
veja.abril.com.br | by Alexandre Salvador
GUAIAMUM, unlike the MANGROVE CRAB, is a semi terrestrial species.
salt flatmangrove forest
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@ Eitan Rosenthal
biomaufpe.blogspot
they live in the salt flats and sandbanks - environments on the mangroves perimeter,
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@ Eitan Rosenthal
which ARE almost always the first victim of the predatory occupation…
Stuart, Florida, USA
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@ Eitan Rosenthal
tribunadonorte.com.br | photo Francisco Nunes da SilvaRecife | photo chivunck
… urbanization, tourism, farming and mainly the shrimp culture.
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@ Eitan Rosenthal
The guaiamum has the potential to be the icon of the ecosystem’s conservation.
Manguezal em Icapuí, CE | photo Kiko Silva
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@ Eitan Rosenthal
What are we going to do?
arte: Iaara Rosenthal
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@ Eitan Rosenthal
THE 1st task is to captivate THE audience - around 30K people – and explain our proposal.
photo Eitan Rosenthal
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@ Eitan Rosenthal
We will reach them through specialized restaurants.
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@ Eitan Rosenthal
The 2nd task is to talk with the people who understood and got interested.
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@ Eitan Rosenthal
The editorial tone is conciliatory: consumption can and should be an ally of the preservation.
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@ Eitan Rosenthal
we will talk about guaiamum AS AAN INTEREST, A delicacy, A passion.
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@ Eitan Rosenthal
photo Enrico Marone
The 3rd task is disseminatING the voices that matter and can make a difference:
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@ Eitan Rosenthal
farolparaabrolhos.blogspot.com.br | Anders Jensen Schmidt em Caravelas, BA
Biologists and bio activists,
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@ Eitan Rosenthal
NONPROFIT Organizations,
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@ Eitan Rosenthal
www.brasil.gov.br/meio-ambiente/
Agências e agentes públicos, public institutions and regulatory agencies,
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@ Eitan Rosenthal
www.scienceopen.com
Fishermen, distributors and cooperatives.
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@ Eitan Rosenthal
potiguarte.blogspot.com.br | photo Fernando Chiriboga
call-to-action: do you like guaiamum? protect the mangrove!
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@ Eitan Rosenthal
get to know the WAIA’MU community www.facebook.com/Waiamu