1. 1. Read this if you are going to sell your home now or in the future. If you own a home, that means YOU. It only takes 3 minutes.
2. 2. Have you ever thought about your homes Buyer Appeal?
3. 3. Buyer Appeal is: how attractive your home is to potential Buyers & is directly related to its value.
4. 4. Did you know that the greater your homes Buyer Appeal, the higher its market value? Market value is what someone is willing to pay for your house.
5. 5. Usually, not all homes are exactly alike.
6. 6. so what it takes to get this house to 5-Star Buyer Appeal from what it takes to get this house to 5-Star Buyer Appeal. is very different
7. 7. If you want to maximize your homes market value, give us an hour & well give you the SCOOPSCOOP
8. 8. The dictionary defines SCOOPSCOOP as: news, information, or details, esp. as obtained from experience or an immediate source The SCOOPSCOOP on your homes Buyer Appeal is defined by these five categories: SSense Appeal CCurb Appeal OOrder OOptimal use of space & PPolish
9. 9. The SCOOPSCOOP will help us determine your homes Buyer Appeal Rating. Most Competitive Highest price Shortest Market Time Least Competitive Lowest price Longest Market Time 1 2 3 4 5
10. 10. The SCOOPSCOOP is a report that will identify your homes Buyer Appeal rating. Buyer Appeal 5-Star Rating System S C O O Pleasant aroma Grass healthy & mowed 1 Neat & no clutter 1 Focal points maximized Pleasant sound 1 Vegetation present & trimmed Emptied shelves Space maximized Pleasant & endearing visuals Flowers & potted plants Hidden appliances Shortcomings minimized 1 Comfortable temperature 1 House looks fresh & colors neutral Neutral decorations 1 Utility demonstrated 1 Ample light 1 No debris (hoses, toys, tools, etc.) 1 No obvious repairs or updates needed 1 Optimal amount of furniture 1 Odor free (pets, smoke, cooking) Good views maximized, bad minimized Spacious closets Unobtrusive pet supplies 1 Patio & outdoor clutter-free 1 Unobstructed doors & doorways 1 No debris No distracting collectibles Fresh door & trim 1 Modest amount of books on shelves No moss Minimal family photos & personal items 1 Gutters clean Walls uncluttered, 1 major piece/wall 1 Fences in good condition Organized garage Plants trimmed & healthy 1 Deck clean, pressure washed 20 15 20 15 Buyer Appeal Score 80 Consider recommendations below Are you showcasing the usable space, flow and best features in all areas of your property? CURB APPEALSENSE APPEAL OPTIMIZED SPACEORDER Does your property appeal to all the senses making buyers feel like this is a place to call home? Will the first impression from your property's exterior beckon buyers to a pristine and inviting home? Will buyers see serene open spaces where they can visualize their personal touches? 0 - 25 Conditions May be Detrimental to a Sale 25 - 50 Below Average Appeal 50 - 75 Average Appeal 75 -100 Above Average Appeal 100+ Fantastic, 5-Star Buyer Appeal! P Fresh walls Fresh floors 1 Fresh & complimentary window treatments Fresh & complimentary bedding Fresh & complimentary furniture Clean, especially kitchen & baths 1 Clean, updated appliances Carpets clean 1 Indoor plants trimmed & healthy 1 Clean & showcased fireplaces 1 No holes in walls 1 Overall house cleanliness Light fixtures & bulbs clean & working 1 No paint cracks 10 Does your property look better than new? POLISH
11. 11. We will suggest improvements and recommend resources to help you maximize your homes Buyer Appeal
12. 12. Or the SCOOP may be that you dont need to do anything to your house because it already has maximum buyer appeal. and then you know that when you are ready to sell, your house is ready too.
13. 13. Remember 5-Star Buyer Appeal means you have maximized the potential market value for your home
14. 14. And why wait until just before youre ready to sell to make improvements to your home? Make them now, and enjoy them for awhile!
15. 15. When you are ready to sell, your home will have the most Buyer Appeal which means more money for you.
16. 16. Isnt it reassuring to know that your largest financial investment is worth the most money it can be?
17. 17. Plus, when you increase the marketability of your home, you increase the amount of control you have when it comes time to sell. Your home will stand out & capture Buyers attention. Youll have the advantage over your competition. Shorter market time means less inconvenience for you. Your home will sell at its highest possible price!
18. 18. So, dont take a chance with your most important financial investment.
19. 19. Your Buyer Appeal Assessment is just a phone call or email away. Linda 203-912-4440 l@lindaraymondrealestate.com Wendy 203-767-3444 wm@wendymrealestate.com
20. 20. Frequently Asked Questions Q. Is a Buyer Appeal Assessment a Comparative Market Analysis (CMA)? A. No, a CMA estimates a current sale price for your home. A Buyer Appeal Assessment tells you what you can do to get the highest possible price. Q. Are you going to tell me how much my house is worth? A. We are happy to provide you with a CMA. You have two options: 1) Answer a few quick questions, and we can do an online CMA and email it to you, or 2) For a more precise market analysis of your property, we are willing to come and see your home at a time thats convenient for you. In either case, theres no obligation to put your home on the market. Q. Is a Buyer Appeal Assessment the same as Staging? A. No. It is a precursor and an assessment. Staging may be one of the recommendations that result from it.
21. 21. More Frequently Asked Questions Q. I am not planning on moving this year, why should I care about my homes Buyer Appeal? A. You may move in the future, and this will enable you to be proactive and prepared. When you make changes and improvements to your home, its always important to consider resale. Who better to give you objective guidance than experienced and caring Realtors like Wendy and Linda?! Q. Why do you offer this complimentary service? What is in it for you? A. The Buyer Appeal Assessment is a unique and complimentary service that we believe will be helpful to you. It is representative of our sales style to provide information that will help you make educated decisions that in the end will maximize your largest investment. We hope that you will recommend us to your family, colleagues and friends who are ready to make a move, and when you do decide to put your home on the market, you will consider working with us too.
22. 22. We look forward to giving you the SCOOPSCOOP and helping you maximize your homes market value! -Wendy & Linda