Watch this video.Watch this video.

How do you How do you feel?feel?

How do you How do you feel?feel?

Did you like the car?Did you like the car?

Would you buy the car?Would you buy the car?

You may have missed something.You may have missed something.

Take a look at this.Take a look at this.

What do you What do you know about the know about the

car?car?

What do you What do you know about the know about the

car?car?

Notice anything?Notice anything?Notice anything?Notice anything?

Oh look, Oh look, important important text you text you

cant even cant even read.read.

Oh look, Oh look, important important text you text you

cant even cant even read.read.

Notice how they abbreviated the Notice how they abbreviated the word highway while making it word highway while making it

blend in as if it were a company blend in as if it were a company logo?logo?

Notice how they abbreviated the Notice how they abbreviated the word highway while making it word highway while making it

blend in as if it were a company blend in as if it were a company logo?logo?

Those tiny words say something really Those tiny words say something really close to:close to:

““Fiesta SFE, automatic, EPA-estemated 29 city/40 hwy/33 combined Fiesta SFE, automatic, EPA-estemated 29 city/40 hwy/33 combined mpg.Fiesta SES, automatic SHOWN, EPA-estemated 29 city/38 hwy/33 mpg.Fiesta SES, automatic SHOWN, EPA-estemated 29 city/38 hwy/33

combined mpg.combined mpg.””

If you take a look at the second line, If you take a look at the second line, Niether Niether of the cars actually get of the cars actually get 4040 mpg on average. The mpg on average. The

average is closer to the lower number of average is closer to the lower number of 2929 mpg. mpg.

How much of the car do you How much of the car do you really see?really see?

Unicycles?Unicycles?

We counted 24 seconds.We counted 24 seconds.

Not a whole lot of time Not a whole lot of time considering this was a 61 second considering this was a 61 second

commercial. Thats about 39%.commercial. Thats about 39%.

This is what we know about This is what we know about the car.the car.

We know it comes in green, has a push button We know it comes in green, has a push button start, and causes all your friends and neighbors to start, and causes all your friends and neighbors to parade down the street whenever you start your parade down the street whenever you start your

car (results may very).car (results may very).

What you What you shouldshould know when buying a car. know when buying a car.

These might be some confusing terms thrown out at you.These might be some confusing terms thrown out at you.

•• Liter – How many liters of air pulled in by each cylinder in Liter – How many liters of air pulled in by each cylinder in the engine during one complete cycle. the engine during one complete cycle.

•• DOHC – Duel over head cams. As opposed to single DOHC – Duel over head cams. As opposed to single overhead cams SOHC or a pushrod valve system. Nothing overhead cams SOHC or a pushrod valve system. Nothing

special.special.

•• Fuel injected – This means the fuel is injected and Fuel injected – This means the fuel is injected and atomized (a fine spray) into the cylinder. Most all cars since atomized (a fine spray) into the cylinder. Most all cars since

the 1980s have fuel injectors. Nothing specialthe 1980s have fuel injectors. Nothing special

.•.• I4, v6,v8 – I4 stand for inline 4 cylinder. V6- 6 cylinder I4, v6,v8 – I4 stand for inline 4 cylinder. V6- 6 cylinder (arranged in a V, 3 on each side.) v8- same but with 8 (4 on (arranged in a V, 3 on each side.) v8- same but with 8 (4 on

each side.) Simply put, the size of the engine.each side.) Simply put, the size of the engine.

QuickTime™ and a decompressor

are needed to see this picture.

The four The four cycles of a cycles of a

piston piston engine.engine.

The four The four cycles of a cycles of a

piston piston engine.engine.

As you can see, car makers don’t As you can see, car makers don’t necessarily lie to us. necessarily lie to us.

Optional Optional FeatureFeature

$$$$$$

Optional Optional FeatureFeature

$$$$$$

They use technical writing to highlight what they They use technical writing to highlight what they think we want rather than what we need for a think we want rather than what we need for a

better user experience.better user experience.