Waterview Event Space & Ancora Restaurant - Vancouver BC 2 May 2019

Pure Discovery Vancouver was the first stop of our roadshow series in 2019. It was well attended with great feedback.

Our offerings for participating wineries were on multiple platforms for best networking opportunities:

Trade Session: Consisting of 20 winery tables, including a Lighter Wines table. There were also two levy tables – Aromatics and Sparkling wines.

The room was busy throughout the day and had a strong representation of trade and media from around the city.

Consumer Session: To provide the full Kiwi experience, we added a Kapa Haka performance, live gituarist and catering from our New Zealand partners; The Lamb Company and Whittaker’s chocolate.

Speed Dating: 20-minute focussed meetings with winery principals guiding top buyers and media through a strong selection of their portfolio.

VIP Lunch: Hosted at Ancora Restaurant, one of Canada’s Top 100 Restaurants 2019. This lunch featured a selection of wines from the trade session and was attended by winery principals, key trade and media.

ATTENDEES

‘the best wine tasting event I have ever been to! Lots of food, bright airy space and amazing wines to

taste. Will definitely be back!’

29 WINERIES 9 PRINCIPALS

107

596TOTAL

NOTABLE ATTENDEES

Kim Giesbrecht, BCLS

Sebastien LeGoff, Cactus Club Restaurants

Terry David Mulligan, Media

Dave Smith, Everything Wine

DJ Kearney, Media/Educator

Stephen Whiteside, Aburri Restaurant Group

Harry Hertscheg, VIWF

Roger Maniwa, Hawksworth Sommelier

Samantha Ross, Coquille Sommelier

Peter Van Der Reep, Campagnolo

MEDIA COVERAGE

TRADE/MEDIA: 337CONSUMER: 209SPEED DATING: 30VIP LUNCH: 20

PURE DISCOVERY VANCOUVERPOST EVENT REPORT

WINES

www.straight.com/food

The Globe & Mail & George Brown College Consumer - 6 May, Trade - 8 May 2019

Pure Discovery Toronto was the second stop of our roadshow series in 2019. It was well attended with great feedback.

Our offerings for participating wineries were on multiple platforms for best networking opportunities:

6 May - Consumer: Co-hosted with the High Commission, the was held at the event space at The Globe and Mail. 19 winery tables, including a Lighter Wines table, an LCBO Destination Collection table with exclusively NZ wines. There were also four levy tables – Pinot Noir, Chardonnay, Sparkling and Aromatics. We hosted a VIP Hour for the High Commissioner’s guests, as well as key media and influencers. The sold-out event continued at 7pm and featured a Kapa Haka performance, photo booth and a live guitarist. We had food stations and a number of walk around canapes, including iconic New Zealand meat pies.

8 May - Trade: Consisting of 19 winery tables, including a Lighter Wines table, an LCBO Vintages Release table. There were also four levy tables – Pinot Noir, Chardonnay, Sparkling and Aromatics.

The room was full of key decision makers and media.

Speed Dating: Featuring 8 top media and buyers and 9 winery principals, this was a very comprehensive speed dating session. Buyers and media met with winery principals for 20-minute focussed sessions to taste their wines and share their stories before joining the levy Aromatics lunch.

ATTENDEES

24 WINERIES 12 PRINCIPALS

154

944TOTAL

NOTABLE ATTENDEES

John Szabo, Master Sommelier/Media/Educator

Bruce Wallner, Master Sommelier

Jennifer Huether, Master Sommelier

David Cacciotolo, LCBO

Vincent Filhol, LCBO

Courtney Dawson, LCBO

Nathan Cameron, Recipe Unlimited

Brent Fraser, The Granite Club

Jamie Drummond, Good Food Media

Angela Aiello, Media/Educator

MEDIA COVERAGE

TRADE/MEDIA: 436CONSUMER: 481SPEED DATING: 27

PURE DISCOVERY TORONTOPOST EVENT REPORT

WINES

mailchi.mp

gothicepicures.blogspot.com

travelindustrytoday.com

Christine Cho @christinechobeauty

SOCIAL MEDIA HIGHLIGHTS

Canadian Nature Museum, The Barrick Salon 9 May 2019

Pure Discovery Ottawa was the third and final stop of our roadshow series in 2019. It had been a couple of years since an event was held here and the response from trade and consumers was very positive. Ottawa seems to have a thirst for knowledge and diversity with a strong consumer base.

Trade: Consisting of 17 winery tables, including a Lighter Wines table, an LCBO Vintages release table. There were also two levy tables – Chardonnay and Sparkling.

Strong engagement from trade and media allowed wineries and representitives to make great connections.

Consumer: The consumer session was sold out, with a gathered crowd at the door for opening at 6.30. We featured the tables from the trade tasting as well as a LCBO Destination Collection table with event exclusives. We had a live guitarist and two food stations, as well as a selection of passed canapés. Consumer response was great in Ottawa.

ATTENDEES

‘So great to have New Zealand back in Ottawa, I missed this event!’

‘This is the best event I’ve seen in Ottawa. I attended California last

week and it wasn’t nearly as curated or educational.’

33 WINERIES 6 PRINCIPALS

108 432TOTAL

NOTABLE ATTENDEES

Natalie MacLean, media

Veronique Rivest, edia, educator, sommelier

Julie Hauser, LCBO

Kelly Maxwell, LCBO

Daniel Mellsop, New Zealand High Commissioner

TRADE/MEDIA: 187CONSUMER: 245

PURE DISCOVERY OTTAWAPOST EVENT REPORT

WINES