wcr member development power point 2016 - women's council of realtors · 2019-03-01 ·...
TRANSCRIPT
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Brenda Lee Szlachta586.246.4600
Sam Powell312.371.7812
Understand that everyone has a role in membership recruitment and retention
Plan a new member orientation that provides for the members and the network
First Year members are “touched” on a systematic basis
Communicate the value of Women’s Council of REALTORS® membership
It is YOUR job to articulate the Women’s Council of REALTORS®
experience… CAN YOU?
________
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Membership Life Cycle
MEMBERSATISFACTION
Stage ❶
PROSPECT
Stage ❷
NEW MEMBER
Stage ❸ ACTIVE MEMBER
Stage ❹
RENEWING MEMBER
A prospective member must believe and feel…
• Needs are targeted• Initial value in the investment of membership
• Obstacles/objections are over come
• Will “fit in” and that there are others like her in the group
A new member must…• Feel welcome
• Become familiar with the value of membership and how to access benefits and services.
• Get “connected” in some way that results in value
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An active member must…
• See how participation and involvement can meet personal and professional goals
• See a range of ways to participate
• Value the opportunities available through membership
A renewing member must…
• Believe that recruitment promises have materialized • See sufficient value to reinvest in membership
• Have affinity for and a “relationship” with the organization
• See connection “indispensable” to business success
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Understand that everyone has a role in membership recruitment and retention
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• Women’s Council of REALTORS® history
• Insights to operating polices and procedures
• Information about available support• Governance• Performance Management Network
insight• Encourage engagement
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Plan a new member orientation that provides for the members and the network
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Introduce new member at first chapter meeting
New Member Orientation
Local Network President contact to encourage involvement
Ambassadorinvolvement
Welcome e‐mailfrom NationalPresident
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First Year members are “touched” on a systematic basis
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Communicate the value of the Women’s Council of REALTORS® membership
Please complete the survey on your tables
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Brenda Lee Szlachta586.246.4600
Sam Powell312.371.7812