web 2 zero marketing
Post on 18-Oct-2014
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DESCRIPTION
Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there . The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image buildingTRANSCRIPT
Web2.0 Marketing
Web2.0 marketing or how to develop business in web2.0
HOW TO USE LATEST WEB APPLICATIONS, SPECIFICALLY WEB2, FOR MARKETING
Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there . The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image
THERE IS NOT ONE WEB2.0
Web2.0 marketing
Post content material on collaboration web 2 pages
• Create a presence in– Myspace, wikispaces, multiply, facebook, twitter,
ning, squidoo • Upload marketing slides to slideshare and
tag them correctly• Upload marketing vdo to youtube and others
and tag them correctly• Your management should network in
business network tools like xing, plaxo • Upload best images to Flickr and Facebook
and tag them
Include more the client
• Use their comments and feedback
• Use their words, success stories
• Use their pictures
• Create a member or we-are-family feeling among your clients/ audience and your company/ product / service
• Give them the feeling of inclusion even exclusivity
Use facebook and monitor feedback as well as use it as a marketing tool, upload images,
vdos etc, get clients active
Another reason why Blogs are top for your marketing
Almost in real time
Check Forum entries
Upload all relevant presentations to slideshare (web2.0)
10Mio have watched this
http://www.businesspundit.com/the-8-best-viral-advertising-videos-of-2009-so-far/
Viral Marketing, not only movies
You tube, use it as a marketing tool, upload promotional vdo and slideshows
Add your business vdo to all possible Web2 vdo pages
http://www.vidipedia.org/Main_Page
http://www.plebstv.com/
IMI in Web2.0 movies
Such many footprints would not be possible without web2.0
It works only through
Same with Flickr, upload cool images and tag them
„bing“ Pictures Search
Google image search
Truveo Macro
How important is all that for your business? (sample Vietnams REX hotel)
More maps mashupsShowcase best trips
Build your own campaign
Squidoo
Monitor if there is something NEW relevant new in Web2.0
First go for the TOP
Check through all Web, a good start is go2web20.net
Create as many digital footprints as possible
And always again link them from within your website(s)
LUKAS RITZELEntrepreneurship