7 Nonprofit Email Mistakes You Can

Fix TODAY

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Andrew Littlefield Fundraising Education & Resources | WeDidIt Andrew.Littlefield@wedid.it blog.wedid.it

7 Nonprofit Email Mistakes You Can

Fix TODAY

The 3-Part Goal of Every Email

Open Read Respond

“Agree”

“Disagree”

“Let’s Discuss”

1. Bad Subject Lines

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1. Bad Subject Lines

Giving it all away

and not piquing

interest.

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1. Bad Subject Lines

Screaming

“ THIS IS A

MARKETING

EMAIL!”

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“The XYZ Org Spring 2016 Newsletter”

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No one wants to read a newsletter. They want to read news.

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1. Bad Subject Lines Sounding like a robot.

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“Recommended Pins”

“ZooMail – April 2016”

1. Bad Subject Lines !ps and Tricks

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lower case letters

Use numbers

Ask questions

Do a resend

2. Too Long

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2. Too Long Say it quick!

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Short online attention spans

Use the “nut graf”

7 sentence rule

2. Too Long The Wall-of-Text

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Don’t “sell” them in the email, “sell” them on the landing

page.

The goal of most emails is to have the recipient

follow a link.

2. Too Long Too Many Choices

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“If you have two quarterbacks, you have no

quarterback.”

3. Too Fancy

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3. Too Fancy Distracting Design

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Is it helping your goal?

They scream “mass email”

How does it look on mobile?

3. Too Fancy Make It Personal

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More likely to get a response

Just good #DonorLove

4. Sending at a Bad Time

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4. Sending at a Bad Time Depends on Audience

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https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/

https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/

https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/

Weekends = bad

Mornings = good

Generally

5. Bad Calls to Action

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5. Bad Calls to Action Weak

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Passive

Too Many

“Give Now!”

“Give $50 and provide a meal for a family.”

vs.

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MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.

“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”

Sayra Havranek Program Coordinator | HelpUsAdopt.org

wedid.it/fundraising_software_demo

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6. Bad Audience

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6. Bad Audience Not Growing Your

Audience

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Always. Be. Growing!

Events, online, offer incentives

6. Bad Audience Not Segmenting

Your Audience

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Donor or Non-Donor?

Event Attendees

Age

Location

6. Bad Audience Sending to an

irrelevant audience

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7. Treating Your Email List Like an ATM

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7. Treating Your Email List Like an ATM

Add Value!

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How can you fire up their passion and

interest?

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7. Treating Your Email List Like an ATM

Mix Up Your Asks

Volunteer

Petitions

Pledges

Call a Lawmaker

Social Share

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Questions?

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Blog.wedid.it/Email-Webinar-Survey

MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.

“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”

Sayra Havranek Program Coordinator | HelpUsAdopt.org

wedid.it/fundraising_software_demo

#WDIWebinar