webinar: doteu - how to market to europe better with the european identity
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.eu: Your European IdentityResellerClub Reseller Webinar
12 November 2014
Agenda
About EURid and .eu
About EURid
not-for-profit organisation managed and
operated .eu since 2003 upon appointment by the
European Commission, following a tender process.
Going green
environmentally responsible approach to operating .eu
based on the principle of “reduce, reuse and recycle”
Multi-lingual support
24 official EU languages are supported
>750 accredited registrars worldwide
Registry-Registrar-Registrant model
About .eu
Country Code TLD
7 April 2006: live registrations
strictly first-come, first-served basis
Eligibility criteria for .eu
Section 1 of the Domain Name Registration Policy
The registrant must be:
An undertaking having its registered office, central administration or principal place of business within the European Union, Norway, Iceland or Liechtenstein, Or, an organisation established within the European Union, Norway, Iceland or Liechtenstein without prejudice to the application of national law, or A natural person resident within the European Union, Norway, Iceland or Liechtenstein.
http://www.eurid.eu/en/document-repository
Why choose .eu?
16 May 2011 City,
Why choose .eu? (1)
Why choose .eu? (2)
Why choose .eu? (3)
Protecting registrants online
Technical protocols
DNSSEC enabled
Registration Screening
To combat cybercrime To ensure the eligibility criteria are met
Only natural persons or organisations based in the European Union, Norway, Iceland or Liechtenstein may register a .eu domain name
IDNs
Accepted characters:
Alphabetical characters a to zNumbers 0 through 9Hyphen (-)Unicode characters from the Cyrillic, Greek or Latin scriptsCharacters from different scripts cannot be combined
End Q2‘14: 1.4% of all registrations under .eu
IDN World Report 2014 produced by EURid with UNESCO in cooperation with Verisign and the country code Top Level Domain regional organisations (CENTR, LACTLD, APTLD and AFTLD).
We help you to promote .eu
Testimonialswww.ambitionhasanaddress.eu
Google campaign: when?
Duration: 2 months as of 15 October 2014
Target audience: European SMEs, start-ups, businesses
Google campaign: where?
Spain, UK, Ireland, Norway, Italy, Czech Republic, Netherlands, Belgium, Poland, France and Germany.
Spain: http://www.eurid.eu/es/obtenga-su-eu
UK, Ireland, Norway: http://www.eurid.eu/en/get-eu
Italy: http://www.eurid.eu/it/scegli-un-eu Czech Republic:
http://www.eurid.eu/cs/zaregistrujte-si-eu
Netherlands, Belgium: http://www.eurid.eu/nl/registreer-een-eu
Poland: http://www.eurid.eu/pl/wybierz-domene-eu
France, Belgium: http://www.eurid.eu/fr/obtenez-un-eu
Germany: http://www.eurid.eu/de/registrieren-sie-eine-eu-domain
Domain names for dummies
Comprehensive guide to choosing and obtaining a domain. Discover:The secret that leads visitors to your website and gets email where it’s goingSteps to take to the domain name you want and deserveWays to make your name work for you (and not someone else)
Facts & FiguresSource: EURid’s Q2 report
16 May 2011 City,
World top 12 TLDs
New .eu registrations per day
Top 10 countries with most .eu registrations
The countries in the top ten list account for 87.8% of all .eu registrations.
Total number .eu per country of registrant
Growth by country, Q over Q and Y over Y
Domain name registrations increased in 21 countries. Especially popular in HR, RO, FI
Thank you!Joke BraekenDeputy Manager External Relationshttp://www.eurid.eu