webinar: doteu - how to market to europe better with the european identity

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.eu: Your European Identity ResellerClub Reseller Webinar 12 November 2014

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Page 1: Webinar: dotEU - How to Market to Europe better with the European Identity

.eu: Your European IdentityResellerClub Reseller Webinar

12 November 2014

Page 2: Webinar: dotEU - How to Market to Europe better with the European Identity

Agenda

Page 3: Webinar: dotEU - How to Market to Europe better with the European Identity

About EURid and .eu

Page 4: Webinar: dotEU - How to Market to Europe better with the European Identity

About EURid

not-for-profit organisation managed and

operated .eu since 2003 upon appointment by the

European Commission, following a tender process.

Page 5: Webinar: dotEU - How to Market to Europe better with the European Identity

Going green

environmentally responsible approach to operating .eu

based on the principle of “reduce, reuse and recycle”

Page 6: Webinar: dotEU - How to Market to Europe better with the European Identity

Multi-lingual support

24 official EU languages are supported

>750 accredited registrars worldwide

Registry-Registrar-Registrant model

Page 7: Webinar: dotEU - How to Market to Europe better with the European Identity

About .eu

Country Code TLD

7 April 2006: live registrations

strictly first-come, first-served basis

Page 8: Webinar: dotEU - How to Market to Europe better with the European Identity

Eligibility criteria for .eu

Section 1 of the Domain Name Registration Policy

The registrant must be:

An undertaking having its registered office, central administration or principal place of business within the European Union, Norway, Iceland or Liechtenstein, Or, an organisation established within the European Union, Norway, Iceland or Liechtenstein without prejudice to the application of national law, or A natural person resident within the European Union,  Norway, Iceland or Liechtenstein.

http://www.eurid.eu/en/document-repository

Page 9: Webinar: dotEU - How to Market to Europe better with the European Identity

Why choose .eu?

16 May 2011 City,

Page 10: Webinar: dotEU - How to Market to Europe better with the European Identity

Why choose .eu? (1)

Page 11: Webinar: dotEU - How to Market to Europe better with the European Identity

Why choose .eu? (2)

Page 12: Webinar: dotEU - How to Market to Europe better with the European Identity

Why choose .eu? (3)

Page 13: Webinar: dotEU - How to Market to Europe better with the European Identity

Protecting registrants online

Technical protocols

DNSSEC enabled

Registration Screening

To combat cybercrime To ensure the eligibility criteria are met

Only natural persons or organisations based in the European Union, Norway, Iceland or Liechtenstein may register a .eu domain name

Page 14: Webinar: dotEU - How to Market to Europe better with the European Identity

IDNs

Accepted characters:

Alphabetical characters a to zNumbers 0 through 9Hyphen (-)Unicode characters from the Cyrillic, Greek or Latin scriptsCharacters from different scripts cannot be combined

End Q2‘14: 1.4% of all registrations under .eu

IDN World Report 2014 produced by EURid with UNESCO in cooperation with Verisign and the country code Top Level Domain regional organisations (CENTR, LACTLD, APTLD and AFTLD).

Page 15: Webinar: dotEU - How to Market to Europe better with the European Identity

We help you to promote .eu

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Testimonialswww.ambitionhasanaddress.eu

Page 17: Webinar: dotEU - How to Market to Europe better with the European Identity

Google campaign: when?

Duration: 2 months as of 15 October 2014

Target audience: European SMEs, start-ups, businesses 

Page 18: Webinar: dotEU - How to Market to Europe better with the European Identity

Google campaign: where?

Spain, UK, Ireland, Norway, Italy, Czech Republic, Netherlands, Belgium, Poland, France and Germany.

Spain: http://www.eurid.eu/es/obtenga-su-eu

UK, Ireland, Norway: http://www.eurid.eu/en/get-eu

Italy: http://www.eurid.eu/it/scegli-un-eu Czech Republic:

http://www.eurid.eu/cs/zaregistrujte-si-eu

Netherlands, Belgium: http://www.eurid.eu/nl/registreer-een-eu

Poland: http://www.eurid.eu/pl/wybierz-domene-eu

France, Belgium: http://www.eurid.eu/fr/obtenez-un-eu

Germany: http://www.eurid.eu/de/registrieren-sie-eine-eu-domain

Page 19: Webinar: dotEU - How to Market to Europe better with the European Identity

Domain names for dummies

Comprehensive guide to choosing and obtaining a domain. Discover:The secret that leads visitors to your website and gets email where it’s goingSteps to take to the domain name you want and deserveWays to make your name work for you (and not someone else)

Page 20: Webinar: dotEU - How to Market to Europe better with the European Identity

Facts & FiguresSource: EURid’s Q2 report

16 May 2011 City,

Page 21: Webinar: dotEU - How to Market to Europe better with the European Identity

World top 12 TLDs

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New .eu registrations per day

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Top 10 countries with most .eu registrations

The countries in the top ten list account for 87.8% of all .eu registrations.

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Total number .eu per country of registrant

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Growth by country, Q over Q and Y over Y

Domain name registrations increased in 21 countries. Especially popular in HR, RO, FI

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Thank you!Joke BraekenDeputy Manager External Relationshttp://www.eurid.eu