Predictive Digital Advertising

Connecting the Dots from Fliptop to Facebook and LMS

If you can see the slides and hear me please raise your hand in the GoToWebinar Dashboard

Housekeeping

Your speakers

Lauren StaskoMarketing ManagerFliptop

Jessica CrossDirector of MarketingFliptop

@LoStat5 @jfayesf

Today’s Webinar Agenda

1. What is Predictive Marketing

2. Connecting the dots to Facebook

3. Connecting the dots to LinkedIn

4. Advertise to only the leads that matter

5. Q&A

To submit questions during the webinar, please tweet them:

#predictivemarketing @fliptop

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This is not Predictive Marketing

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This IS Predictive Marketing

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• Doesn’t require a data scientist on staff or

degree in statistics

• Doesn’t require $200k in consulting fees

• Does require some time and thought

• Does require predictive vendor

You too can have predictive marketing

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Steps for Predictive Digital Targeting

• Add Facebook and LinkedIn Lead

Accelerator code to website

• Enable Facebook and LLA in Marketo

• Build list of Predictively Scored Leads

• Sync that list to Facebook and LLA

• Advertise to only the leads that matter

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Step 1: Connect your Facebook account to Marketo

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Step 2: Build a List of Predictively Scored Leads

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Step 3: Press the AdBridge Button

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Step 4: Send the list Facebook

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Step 5: Name the List

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Step 6: Log into Facebook and select “Manage Ads”

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Step 7: Select Audiences and Find Your List

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Step 8: Build your Ad Campaign

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Step 8: Advertise to Leads that Matter

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Connecting Fliptop to LinkedIn Lead Accelerator

Step 1: Connect LinkedIn Lead Accelerator to Marketo

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Step 2: Build Smart List in Marketo

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Step 3: Press the AdBridge Button

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Step 4: Send the list to LinkedIn

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Step 5: Name the list

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Step 6: Log in to LMS and find your list

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Step 7: Build your nurture stream using list

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Step 8: Add Waves to your nurture stream

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Key Takeaways

• Predictive Marketing is easier than you

think

• Use predictive to have better interactions

with your prospects and customers

• Machine Learning is your friend

• The time is now, stay ahead of your

competition

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Q&A – 10 Minutes

Thank you!Contact us for your own predictive model info@fliptop.com

Lauren StaskoMarketing Manager

Jessica CrossDirector of Marketing

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