webinar presentation karmawell getting more out of facebook_post event_5 18 12
DESCRIPTION
The KarmaWell is a free service created to help nonprofits claim a new source of revenue and develop/engage supporters - SO, we talk nonprofits of every size, location, focus - everyday. We have learned the key to maximizing Facebook is START! From there is it REVISIT-REVAMP-REPEAT! But check it out for yourself. For questions you can reach [email protected]!TRANSCRIPT
GETTING THE MOST OUT OF FACEBOOK FOR YOUR NONPROFIT
5/15/12
• Free service & tools helping nonprofit uncover revenue & engage/develop supporters all-‐year-‐long
[email protected] opera&ons & growth 415.830.9321
[email protected] Partnerships 415.830.9325
[email protected] Technology 415.830.9311
• Nov 2010 Study: Top 100 nonprofits… Oct 13, 2011 Review
1. Choose a Master Admin: 1
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• Reach out to users individually if they require
private aTenUon
• Be aware of the 2-‐to-‐1 rule
1 User Message = 2 Direct Cause Messages
Your TwiTer Your Blog
Your Business Cards
Your Email Signature
Your NewsleTers
Your Print PromoUons
Fan: A Facebook "fan" is a user who "likes" a parUcular page. If a user chooses to "like" a page, they are then able to get updates from that page's administrator through status updates, link posts, and event invitaUons.
Friend: A User who accepts a friend request from another user. Both users will receive updates and status posts from each other as long as they remain “friends”
Friend List: A total list of all people connected to a user through approved friend requests.
Group: A group of FaceBook users with interest in a single subject. Groups are created by users, and assigned admins. In order to join a group you must be approved by an admin.
Like: A Facebook acUon in which you give your approval for a specific Facebook page. That page will show up in your list of likes, and any posts made by that page will show up in your AcUvity Feed.
AcUvity Feed: A list of stories created by your friends and any page that you have liked.
Tag: The act of referencing a specific user or page on one’s posts.
Wall: The area on a profile or page where friends and “fans” can post their thoughts, views, or criUcisms for everyone to see.
Total Likes: The number of unique individuals who click the Like buTon to “Like” your Facebook Page. This number is someUmes referred to as LifeUme Likes.
New Likes: The number of unique individuals that liked your Facebook Page during a specific date range that you select.
Like Sources: The number of Umes your Facebook Page was liked, categorized by where the like occurred (on your Facebook Page, website, and so on) during the specific date range that you select.
Unlikes: The number of unique individuals who have unliked your Facebook Page during the specific date range that you select.
Friends of Fans: The number of unique individuals who are friends with the people who like your Facebook Page. These people represent the total potenUal reach of any content you publish to your Facebook Page.
People Talking about This: The number of unique individuals who have created a “story” (see definiUon below) about your Facebook Page during the Ume period you select.
Story: A term used to reference the ways people can interact with your page, including:
• Liking your Facebook Page • Liking, commenUng on, or sharing a post from your Facebook Page
• Answering a quesUon you asked on your Page • Responding to an event you posted on your Page • MenUoning your Page within their own posts
• Tagging your Page in an uploaded picture • Checking in to or recommending your Facebook Place
Total Reach: The number of unique individuals who have actually seen any content related to your Facebook Page. This could include content published on your Page, as well as Facebook Ads and Sponsored Stories that lead people to your Page.
Organic Reach: The number of unique individuals who saw a specific post from your Facebook Page on their own News Feeds, Uckers, or directly on your Page.
Paid Reach: The number of unique individuals who saw a specific post from your Facebook Page through a paid source, such as a Facebook Ad or Sponsored Story.
Viral Reach: The number of unique individuals who saw a specific post from your Facebook Page through a story published by one of their Facebook friends.
AcUve Users: The number of people who have viewed your Facebook Page or interacted with it in some way (for example, liking it, commenUng on a post, and so on).
Monthly AcUve Users: The number of people who have viewed your Facebook Page or interacted with it during the previous 30 days.
Daily AcUve Users: The number of people who have viewed your Facebook Page or interacted with it on the specific day you select, categorized by the type of acUon they performed.
Engaged Users: The number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. They could have liked your post, commented on it, shared it, and so on.
External Referrers: The number of views your Facebook Page received from website URLs that are not part of Facebook.com.
Page Views: The total number of Umes your Facebook Page was viewed during the Ume period you select.
Tab Views: The total number of Umes each tab in your Facebook Page was viewed when people were logged in to Facebook, during the Ume period you select.
Post Views: The number of Umes a story published on your Facebook Page News Feed was viewed during the Ume period you select.
News Feed: The center column in a Facebook Profile or Page which displays a conUnually updated list of stories published by people and Pages you follow on Facebook.
Page Content or Post Feedback: The number of likes and comments on stories published in your Facebook Page News Feed during the Ume period you select.
Daily Story Feedback: A breakdown of how people responded to your stories by engaging with them (through likes or comments) or unsubscribing from them (so your Page stories don’t appear in their News Feeds in the future) during the Ume period you select.
Daily Page AcUvity: A breakdown of how people engaged with your Facebook Page, other than by commenUng and liking your posts, on the specific date you select. For example, this metric will measure when fans write on your Facebook Wall, upload photos or videos to your Page, write reviews, parUcipate in your Page’s discussion board, menUon your Page in updates they publish on their own Facebook Profiles, or menUon your Page to friends.
Impressions: The number of Umes a post from your Facebook Page is displayed, regardless of where a person sees it. A single person can see a post mulUple Umes, thus creaUng an impression for every Ume that content is viewed.
Media ConsumpUon: The number of Umes a piece of media content that you published on your Facebook Page, including a video, photo, or audio clip, is clicked and viewed on a specific day.
1. Focus on your level of Facebook expertise/resources • Your Plan: Revisit it, Update it, Set it, Launch
it…
2. Execute new plan for 2weeks • Review it, Tweak it – Test for 2 more weeks
3. Tap into New Revenue • Get your Free KarmaWell Shop&Support app
• Everyone shops online, Shouldn't you benefit?
Darren Rankin [email protected] 415.830.9321