Lauren WilsonDigital Media Field Manager, NAACP(202) 559-9617@loryn24 on Twitter

Twitter 101

Digital Organizing for Social Change

What is Social Media?

• Conversations that are taking place online through the use of online tools

What is Twitter?

• Popularized by what is known as “micro-blogging”– Communications Occurs via “Tweets”: text-based

posts of up to 140 characters– Users receive updates from other people’s Twitter

feed by following them; other twitter users can subscribe to your tweets by following you.

Who uses Twitter

• 25% of Twitter users are black• Twitter is a great way to broaden your

audience, participate in conversations about issues that effect your community, and get the word out about events and campaigns your branch is working on

A Lesson in Social Media

Happy Founders Day, @NAACP. #justice

Twitter Lingo

• Mention: Use when one user wants to directly reply or refer to another user

Twitter Lingo

• ReTweet (RT): Repeating what someone else has said while giving them credit for saying it first.

Twitter Lingo

• Hashtag (#): Use when you want to discuss a specific topic or engage in a live conversation during an event.

Twitter Best Practices

• Engage with your audience in a variety of ways – don’t post only event info or only articles

Twitter Best Practices

• Engage with discussions already happening on twitter about issues you’re working on through the use of hashtags

Twitter Best Practices

• Share the spotlight: share articles and links, ask questions, respond to people who mention you

Twitter Best Practices

• Don’t inundate your followers

Contact

I am here to help! Feel free to contact me.Lauren Wilson, Digital Media Field Manager

Email: lwilson@naacpnet.orgOffice: (202) 559-9617

Cell: (443) 676-7503Twitter: @loryn24