Webmaster User Group

November 29, 2006

Agenda Welcome

Andrew Armani eServices Director 5 Ca.gov Redesign

Carolyn Lawson eServices Office 20 Website Migration

Richard Lehman eServices Office 15

- Break - 15

Webmaster Toolbox Megan Johnson Project Manager, DTS 20

Search Engine Update Kevin Paddock Search Master, DTS 20

Long-Term Strategy Update Karan Marsh Project Manager, DTS 10

IT Forum Steve Branson Department of Health Services 5

Look-and-Feel:Website Migration

Discussion

Webmaster User Group

November 29, 2006

ca.gov over the years…

1996

2000

2001

2006

New look-and-feel migration- greater challenges and benefits than before Significant navigational

changes-opportunities More content this time Consequently – more

stakeholder interest

Migration:How to get there?

Plan Design Build Maintain

Migration:Why do we want to get there?The Web has become a critical business

service delivery channel!

A more “accessible” and “useable” design is the first-step and provides the most significant business benefits Reduced support (calls, visits & correspondence) Increased customer satisfaction (also = increased

“government/political” satisfaction) Leads to greater use of less expensive “online”

transactions

Again - Migration:How to get there?

Plan Design Build Maintain

Migration Issues/Opportunities

New tabbed navigation (shorter labels – less text) Opportunity to review and change some of the

content? How many “usability” issues do I attempt to

address now? How do I accomplish the transition with the least

confusion to the Department’s customers? Who is the audience within my department to make

and approve these decisions – and how do I engage them for support in the effort?