webpals mobile oyo case study 03 · oyo is india’s largest branded network of hotels spread...

THE BACKGROUND OYO is India’s largest branded network of hotels spread across 200 cities with 6,500 hotels offering standardized stay experiences at an unmatched price. The company’s vision is to become the most preferred and trusted hotel brand. The biggest challenge of OYO was finding the right partner to effectively reach high-quality users who will become loyal customers and regularly book their hotel stays through OYO’s platform. OYO needed a partner that will be able to meet its aggressive registration and booking performance metrics while understanding the complexities and unique environment of the Indian market. OUR APPROACH Using its technology and proven methodologies, Webpals Mobile delivered results with an optimal balance between quality and scale. Webpals Mobile used advanced targeting tools and reached the relevant audience, optimized campaigns in real time based on post-install data and managed to increase user engagement with in-app video and native ads. THE GOAL To maximize OYO’s user acquisition and increase the number of quality users. THE RESULT Webpals Mobile delivered outstanding results, driven by sophisticated technology and experienced team members. Aside from increasing the volume of new quality users by 150%, OYO increased ad spend efficiency through the optimizations of high-yield channels while achieving campaigns’ KPIs, which focused on install-to-registration and install-to-booking targets. RESULTS MEET WEBPALS MOBILE Webpals Mobile is a performance-driven world leader in mobile app user acquisition and monetization that uses its know-how, exclusively operated digital assets, data science, proprietary technology, and in-house creative lab to create highly targeted campaigns and acquire paying users for leading mobile apps in a wide variety of verticals. “Webpals Mobile’s extensive knowledge in mobile performance and of the Indian market help us grow our brand and presence efficiently, providing insights and guidance on our mobile strategy.” Sumanta Sengupta, Head of Digital Marketing, www.webpals.com/webpals-mobile Webpals Mobile is a part of Webpals Group. All rights are reserved 2018-2019 to Webpals Group Corporation OYO GREW ITS BRAND AND PRESENCE ON MOBILE IN THE INDIAN MARKET CASE STUDY CONTACT US [email protected] 150 NEW APP USERS X3 INSTALL-TO-REGISTRATION X2 INSTALL-TO-BOOKING

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Page 1: Webpals Mobile OYO case study 03 · OYO is India’s largest branded network of hotels spread across 200 cities with 6,500 hotels offering standardized stay experiences at an unmatched

THE BACKGROUND

OYO is India’s largest branded network of hotels spread across 200 cities with 6,500 hotels offering standardized stay experiences at an unmatched price. The company’s vision is to become the most preferred and trusted hotel brand. The biggest challenge of OYO was finding the right partner to effectively reach high-quality users who will become loyal customers and regularly book their hotel stays through OYO’s platform. OYO needed a partner that will be able to meet its aggressive registration and booking performance metrics while understanding the complexities and unique environment of the Indian market.

OUR APPROACHUsing its technology and proven methodologies, Webpals Mobile delivered results with an optimal balance between quality and scale. Webpals Mobile used advanced targeting tools and reached the relevant audience, optimized campaigns in real time based on post-install data and managed to increaseuser engagement with in-app video and native ads.

THE GOALTo maximize OYO’s user acquisition and increase the number of quality users.

THE RESULTWebpals Mobile delivered outstanding results, driven by sophisticated technology and experienced team members. Aside from increasing the volume of new quality users by 150%, OYO increased ad spend efficiency through the optimizations of high-yield channels while achieving campaigns’ KPIs, which focused on install-to-registration and install-to-booking targets.

RESULTS

MEET WEBPALS MOBILEWebpals Mobile is a performance-driven world leader in mobileapp user acquisition and monetization that uses its know-how, exclusively operated digital assets, data science, proprietary

technology, and in-house creative lab to create highly targeted campaigns and acquire paying users for leading mobile

apps in a wide variety of verticals.

“Webpals Mobile’s extensive knowledge in mobile performance and of the Indian market help us grow our brand and presence efficiently, providinginsights and guidance on our mobile strategy.”

Sumanta Sengupta, Head of Digital Marketing,

www.webpals.com/webpals-mobile Webpals Mobile is a part of Webpals Group.All rights are reserved 2018-2019 to Webpals Group Corporation

OYO GREW ITS BRANDAND PRESENCE ON MOBILEIN THE INDIAN MARKET

CASE STUDY

[email protected]

150NEW APP USERS

X3INSTALL-TO-REGISTRATION

X2INSTALL-TO-BOOKING

Corporate Report 201704 OYO Corporation Corporate Report 2017 05 OYO at Present: Consolidated Financial Highlights and Non-Financial Information Chapter 1 Value Creation by OYO Existing

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