website optimizations for beginners · 2018-02-23 · overview intro to search keyword research...

Website Optimizations for Beginners

How to Improve Search Rankings

Overview Intro to Search Keyword Research Website Components Checklist Q&A Results

Agenda

Session Overview (5 minutes)

An Introduction to Search (5 minutes)

Getting Started with Keyword Research (10 minutes)

Key Components of a Website (10 minutes)

The Website Optimization Checklist (10 minutes)

Measuring Your Results (10 minutes)

Questions & Answers (10 minutes)

Overview


Learning Objectives

1.  Define search engine optimization and key terms

2.  Conduct research to help identify the best keywords

3.  Identify key components of a website that need to be optimized

4.  Use a simple checklist to optimize a website for search engines

Overview


Session Overview

Overview


Session Overview

●  Google served up results for over 2 trillion searches ○  5.5 billion searches per day

○  228 million searches per hour

○  3.8 million searches per minute

●  Knowing how to get Google to find you = $ opportunity

An Introduction to Search


Search Engine Optimization Key Terms

●  Search Engine Optimization (SEO)

Intro to Search




●  Keywords

Intro to Search




●  Keywords

●  Long Tail Keywords

Intro to Search




●  Keywords


●  Local Keywords

Intro to Search




●  Keywords


●  Local Keywords

●  Ranking Factor

Intro to Search

Getting Started with Keyword Research


Getting Started with Keyword Research

Keyword Research


Common Keywords for Septic

●  septic systems

●  septic tank

●  septic tank pumping

●  septic tank cleaning

●  septic tank cost

●  best septic system

●  septic system installation

●  septic tank maintenance

●  septic tank service

●  septic tank treatment

●  septic repair

●  septic system maintenance

●  septic cleaning

●  home repair

●  septic drain field repair

●  clean septic tank

●  septic service

●  septic tank systems

●  septic pump out

●  septic tank drainage

●  septic sewer

●  sewage system

●  septic tank pumping companies

Keyword Research


Common Keywords for Portable Toilet Rental

●  portable toilet

●  portable toilet rental

●  portable bathroom

●  outdoor restroom rentals

●  bathroom rentals cost

●  toilet rental cost

●  local portable toilets

●  toilets to rent

●  portable restrooms

●  portable toilet rental rates

●  mobile toilet services

●  rent a restroom

●  portable toilet units

●  portable outdoor bathroom

●  event toilets

●  event restroom

●  where to rent portable toilets

●  portable toilet rentals for golf events

●  temporary toilet rental

●  mobile bathrooms for rent

●  portable toilet companies

●  toilet rentals near me

●  temporary bathroom

●  porta potty prices

●  mobile toilet rental price

●  portable restroom rentals for weddings

Keyword Research

Key Components of a Website


Photos & Visibility

Website Components


Backlinks

Website Components

●  Use Google Search Console to review backlinks ○  Go to www.google.com/webmasters/

○  Search Traffic

○  Links to your site


Keywords & Content

Website Components


How to Check Keywords & Content

Website Components

●  Go to Google AdWords (https://adwords.google.com)

●  Use the Keyword Planner to find local keywords that get searched often


Contact Page

Website Components


Links to Social Media

Website Components

The Website Optimization Checklist


The Website Optimization Checklist

1.  Get Noticed

2.  Earn Quality Backlinks

3.  Provide Great Localized Content

4.  Make Your Contact Info Clear & Accessible

5.  Social Media

Checklist


1. Get Noticed

q  Claim and update your Google My Business (www.google.com/business)

q  Request reviews (Google, Yelp, etc.)

q  Humanize your company (real photos, reviews, etc.)

Checklist


2. Earn Quality Backlinks

q  View your linking domains and inbound links

q  Find quality links (guest blogs, shareable posts)

q Optimize your anchor text (link text) with local keywords

q  Create internal backlinks (site map)

Checklist


3. Provide Great Localized Content

q  Use local keywords

q  Create unique content

q  Utilize blogs, videos, & images

q  Add meta descriptions to all pages (160 character overview of page)

q  Use proper title tags ("Top Keywords + City | Your Business Name")

q  Structure URL links properly (www.mycompany.com/indianapolis-septic-pumper)

q  Provide meaningful headings

Checklist


4. Make Your Contact Info Clear & Accessible

q  Provide a “Contact Us” or “Location” page

q Make your NAP highly visible (NAP = name, address, phone number)

Checklist


5. Social Media

q  Post on the top social platforms

q  Share content

q  Humanize your voice

Checklist

Measuring Your Results


Measuring Your Results

●  Rankings

●  Traffic

●  Conversions

Results


Rankings

●  Keyword Rankings (Google AdWords, Keyword Planner)

●  Search Engine Ranking (Use an incognito window)

Results


Traffic

Results

●  Traffic Volume & Quality on Google Analytics (analytics.google.com) ○  Page per visit

○  Visit duration

○  Bounce Rate


Conversions

Results

●  Track Conversions ○  The Active Business Network for trackable numbers

○  Unbounce for landing pages

○  Ask new customers how they heard of you

●  Determine ROI ○  Check stats once per month

○  Do you have repeat or long term customers?

Questions?


Questions & Answers

●  How can we help?

●  What do you need?

●  Next steps?

Q&A

Thank you for attending!


Where to get this presentation:

Text web to 720 613 5200

Or visit servicecore.com/wwett2018

This concludes the education portion of the session.

website optimizations for beginners · 2018-02-23 · overview intro to search keyword research...

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