website workshop series at the school of government
TRANSCRIPT
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(Re:)Designing the School of Government Website
Workshop SeriesI. Introduction
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Current School of
Government website:
+ interesting content
– no meaningful
structure
– conflicting approaches
to organize knowledge
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The Problem
• “An information unit located at a place when it is not needed at the time has a good chance of being ignored” (Passini, 2000, 91).
• “Although it is true that electrons are cheaper than paper, human patience is a limited resource“ (Hart, 2003).
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Our Goals:
Create structure
Improve transparency
Increase interactivity and
engagement
Provide flexible building blocks
Foster frequent updates
Aggregate information for different
purposes and target groups
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The Solution
• “Information design is defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness“ (Horn, 2002).
• “Information architects make the complex clear; they make the information understandable to other human beings” (Wurman 2000, 23).
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The Process
• Workshop Series: Client Groups, Content Types, Categories & Tags, ‘Exhibition Map’
• Duration: 90 Minutes• ITD task force: – Workshop moderation & documentation– Implementation
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Personas:
Turning abstract
customer data
into vivid,
detailed narratives
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Personas
• Depict typical users with fictional biography, name, age, profession, interests, …
• Bring goals, priorities, situational context to the site
• Allow to build rich scenarios
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“Content on the
Lawn”:
Assess what kind of
information you provide
Identify patterns
Define content types
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Content Types
• Customizable puzzle pieces
• Allow to structure content in logical unit
• Aggregate information for different purposes / target groups
• Example: Publications
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Categories
Labels that give
information about
information
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Categories
• Sorting content into different categories supports aggregation for different purposes
• Content can appear in more than one place
• “Digital information does not have to be structured the way our socks are!” (Weinberger, 2007)
• Precise, understandable, flexible: Categories = Defined on group level
• Tags = Defined on individual level
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Mapping
How do our
clients find our
content with the
labels we provide?
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Exhibition Map
• Connecting the dots: Navigation, search options, entry points and features
• “With information systems, there’s often no single ‘right’ answer to a given question” (Rosenfeld & Morville, 2002).
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Outlook
• Wireframes• Prototype
implementation• Triangulation of results
with focus groups
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It’s a journey – thank you for joining us!