Wechat CRM 16th June 2016

CRM Flow

RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION

• QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY

• BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE

• SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION

• PUSH MESSAGES • NOTIFICATION MESSAGES

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CRM Flow

RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION

• QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY

• BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE

• SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION

• PUSH MESSAGES • NOTIFICATION MESSAGES

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BRAND: VW

SOLUTION: Wechat Beacons

• For the Shanghai Auto show, a WeChat Beacon campaign was

setup to enhance user interaction

• Users could launch WeChat, shake their phones which would

then launch VW specific content on their mobile phones.

• Beacons placed at different locations around the VW booth

ensured relevant content was delivered to the users based on

their location.

• Users were requested to sign up and leave their contact

information for a test drive post interaction

Recruitment through Beacons

Recruitment through Free Wi-Fi Service

BRAND: Reel Mall

SOLUTION: Wechat Wifi

Followers of the Reel Wechat account are able to access free Wi-Fi service

within the mall.

Users are encouraged to follow Reel on Wechat, following which using

Wechat’s Wi-Fi API’s they are authenticated.

Simply clicking on the Wi-Fi option in the Reel Wechat menu, connects

them immediately to the Wi-Fi network and the internet.

CRM Flow

RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION

• QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY

• BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE

• SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION

• PUSH MESSAGES • NOTIFICATION MESSAGES

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Engagement & Tracking

BRAND: Roger & Gallet

SOLUTION: Source and Behavior Tracking

Users join Roger & Gallet wechat account

from various sources which have their own QR

codes.

Engagement & Tracking

The sources of each user and their subsequent behavior within the Roger & gallet wechat account is

tracked and analyszed.

Engagement through IOT

Wechat provides SDK through which devices can connect to the internet cloud and let owners access

and control the device

CRM Flow

RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION

• QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY

• BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE

• SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION

• PUSH MESSAGES • NOTIFICATION MESSAGES

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BRAND: Dyson

SOLUTION: Dyson Wechat CRM

Dyson is famous for its innovative, well designed and environmentally

friendly products. Launched in China in 2012, Dyson is now utilizing Wechat

as its social platform to reach out to its consumers.

The Dyson wechat account offers a complete experience which includes

brand zone, online store, a personalized owner Area with customer care.

Using Wechat’s segmentation feature, separate tabs are shown to

prospective buyers and product owners. While prospective buyers get

generic information about Dyson products, the owner’s tab allows users to

scan the QR code on a Dyson product and register the product through

Wechat. This area offers customized product manuals, assembly and

safety instruction, accessories, tools information and FAQs for the user.

The customer care area connects users to the product experts who are

able to respond to customer queries directly through the wechat

interface.

Analysis & Segmentation

BRAND: Wagas

SOLUTION: Wagas Loyalty Program

• Wagas, has been seeking to harness the power of the Wechat and

effectively use it as the platform of choice to queue, order, pay

and provide customer services.

• The services offered through Wagas’s Wechat channel includes -

• Online menu and order system

• LBS based restaurant locator

• Mobile CRM system

• Membership management

• Member cards and gift cards

• Loyalty program

• Purchase through Wechat payment

• Integration of Wechat with POS system

• Promotions and offers

• Targeted content based on user profile and behaviour.

Analysis & Segmentation

CRM Flow

RECRUITMENT ENGAGEMENT ANALYSIS COMMUNICATION

• QR CODE • NAME CARD SHARING • IBEACONS • WECHAT WIFI • OFFLINE WECHAT PAY

• BROWSING • INTERACTION • LOYALTY PROGRAM • ECOMMERCE • IOT • CUSTOMER CARE

• SOURCE TRACKING • PROFILING • BEHAVIOR ANALYSIS • SEGMENTATION

• PUSH MESSAGES • NOTIFICATION MESSAGES

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Communication

BRAND: Schaeffler

SOLUTION: Internal Employee platform

• The Schaeffler internal communications platform targets both

their office employees as well as shop floor workers.

• The bi-lingual platform is built to allow employees to engage

more with the company culture and share news, information

and events. A calendar function allows users to set reminders

for upcoming company events and meetings.

• The account is only open to employees and content sharing is

also disabled to adhere to strict company data privacy issues.

• Interactive campaigns are also regularly launched to build

engagement and collaboration between employees.

• Customized and targeted content based on user profile and

group.

Thank You