wedding dress brand that receives global attention

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Page 1: Wedding dress brand that receives global attention

Wedding dress brand that receives global attention

Wedding dress brand Jenny Packham came into

our sight again in the 2010 Oscar Award. Miley

Cyrus had a champagne strapless Jenny Packham

evening dress, making the British designer brand

became a world-wide known wedding dress brand.

Jenny Packham was born in Hampshire, UK and

graduated from Central Saint Martins. In 1988, Jenny

Packham published her first personal ready-to-wear

collection which got a great response among fashion

media in Britain. The traditional exquisite tailoring

plus the most fashionable textile printing was Jenny

Packham sign design. It was simple but can always

bring surprise to the fashion industry. As a designer

that rose to fame in London, England, Jenny

Packham has been awarded for the best Hollywood style British wedding dress

designer in 2006 and 2007. In 2008 she was on the list of the annual best wedding

dress designer in England. And the Jenny Packham brand won

the British Export Award.

Jenny Packham helped those women who wanted to get an

image of being mature, sexy as well as young to get it. Unlike

any other prominent designers who tried to transfer their art

inspiration or life philosophy by strange and amazing drama

effect, Jenny Packham’s design, in essence, displayed feminine

beauty in a simple and pure way. But in the creation technique,

Jenny Packham combined and

refined many national elements and

colorful material. In the 2007 spring

and winter Milan Fashion Week, she

showed her sign spell, making the

long-awaited audiences glut their

eyes. Even though black surrounded

the 2007 Milan Fashion Week,

Jenny Packham still began the show with sequins little

dress decorated with peacock feathers, which seemed

bright candle lighting up the boring night. Jenny

Packham said her works of this season were inspired by, the late Mexico artist Frieda

Khalo and had a charm of the 1940’s. Peacock blue and emerald which were

charming colors of summer, can display one’s personality properly.

In Hollywood, Jenny Packham was called military dress of red carpet queen. Eva

Longoria, Hilary Swank, Nelly Furtado, Elizabeth Hurley, Sharon Stone, Veteran

singer Shirly Bassey, British model Nell McAndrew and so on had wore Jenny

Page 2: Wedding dress brand that receives global attention

Packham dress on the red carpet. Now a large number of female stars in England such

as the new princess Kate Middleto, Angelina Julie and Vanessa Hudgens joined the

ranks to wear Jenny Packham dress. In addition, Jenny Packham’s beautiful and

notable design had showed up in hot TV drama series such as “Sex and the city "," the

007 Casino Royale” and Gossip Girls.

In 2001, Jenny Packham developed the wedding dress series on the basis of

advanced garments and became one of the most well known wedding dress designer

in America. “Nowadays, brides fashion has been developed. They are no longer

imaging to be princess in the fairy tale. They hope to be the goddess on the red

carpet.” said Jenny Packham. In her latest design, a wedding dress of Greek style will

be the most fashionable. If you are planning to get marry, maybe you can consider this

simple wedding dress.