week 4 biz world lecture materials

BizWorld

Ben Franklin Intermediate SchoolBen Franklin Intermediate School

Week 4 – Tuesday, March 16th

Spring 2010

Production and Presentation by Mr. Tong and Mr. Limon

1• Critical Thinking • Communication • Teamwork • Leadership • Innovation • Professionalism • Ethics

Ben Franklin Intermediate School

AgendaAgenda

• ReviewAgenda

− Incorporate

− Venture Capital

• Objectives

Review

New Topics• Objectives

− To pitch to the Venture Capitalist in order to get the highest price possible per share of stock

T d i t li h f i d hi b l t th t d

Performance

G t S k − To design stylish friendship bracelets that are easy and inexpensive to make, but will sell for a high price

− Guest Speaker

Guest Speaker

− Erlin Lokito – Panda Express



ReviewIncorporate ($2 Biz Bucks)

• List 2 reasons why your company should incorporate?Agenda

Review

New Topics

Performance

G t S kGuest Speaker



ReviewIncorporate (Cont’d)

• Why do you incorporate?Agenda

1) Protect personal money and possessions

2) Attract investors in exchange for partial ownership (stock)

− Stock is a share of a company that represents

Review

New Topics Stock is a share of a company that represents ownership in the company

Performance




ReviewVenture Capital

• Your company will need to raise capital (cash) in order to cover the t f t ti b i

Agenda

costs of starting your business.

• One way in which an entrepreneur can raise capital is to sell shares of stock in his or her company to a venture capitalist (VC)

Review

New Topics(VC).

• A venture capitalist is a person who invests cash in new and innovative businesses. VCs should be thought of as “partners in the business”, because they are interested in the success of the

Performance

G t S k the business , because they are interested in the success of the business for their own benefit.

• It is your responsibility to convince the VC that investing in your company will pay off in the future

Guest Speaker

y p y p y



ReviewInvesting in Start-ups with High Growth Potential

Agenda

hReview

New Topics

VC InvestmentGro

wth

Performance


Time5+ Years



New TopicsHow Do Venture Capitalist Make Money?

Agenda

1) The Company goes public (IPO) – the company sells shares of it stock in the open market

− IPO – Initial Public Offering

Review

New Topics

2) The company is bought by another company (M&A)

M&A M d A i iti

Performance

G t S k − M&A – Mergers and AcquisitionsGuest Speaker



New Topics

Agenda Stock Pie Chart

Review

New Topics

Performance




Performance

Circle of Life The EmbracerAgenda

CEO Marvin Montoya Delrich Mendoza

CFO Patricia Dalao Joseph Garcia

Review

New Topics CFO Patricia Dalao Joseph Garcia

COO Kenesha Monea / Eymy Lozano

Alyssa MendozaPerformance

G t S kVP of Sales Juan Beteta Malik Jones

VP of Marketing Ian Buan Sabrina Vaz

Guest Speaker

VP of Manufacturing Vincent Frias John Mark West



PerformanceWriting a Business Plan (15 mins)

• Turn to Page S10 – Business Plan WorksheetAgenda

1. The purpose of our friendship bracelet business is:

2. The benefits of our friendship bracelet business to our customers are:

Review

New Topics

3. What resources or skills do you and your company employees have that will help make your business successful?

4. What differentiates your friendship bracelet or your friendship

Performance

G t S k bracelet company from the competition?

5. Our target market is as follow:

Average age of people in my target market _____

Guest Speaker

Gender: _____

Characteristics of people in our target market are:

6 How are you going to market your friendship bracelets?



6. How are you going to market your friendship bracelets?

PerformanceRaising Capital – Pitching the Venture Capitalist (20 mins)• The CEO and CFO from each company will visit the Venture

Capitalists (Limon’s Capital and Tong’s Venture)

Agenda

Capitalists (Limon’s Capital and Tong’s Venture)

• Instructions

− State the name of your company and the employee names d iti i

Review

New Topicsand positions in your company

− What is the purpose?

− What are the benefits to your customers?

Performance

G t S k− What are the resources or skills that your company has?

− Why is your company unique?

− Who will you be marketing and selling the bracelets to?

Guest Speaker

Who will you be marketing and selling the bracelets to?

− How are you going to market your bracelets?

− Summarize the main points of your company



PerformanceThe Entrepreneurial Cycle

Agenda

Review

New Topics

Performance




PerformanceSupply Store

String Retail Price (Part A) $2 BB per skeinAgenda

g ( ) $ p

String Wholesale Price (Part B) $1 BB per two skeins

Review

New Topics

Design Package (Part A)(Paper, markers, scissors, tape)

$4 BB

Packaging Supplies (Part C) $2 BB

Performance

G t S kg g pp ( )

(30 bags and 30 tags)Marketing Package (Part C)(Posterboard)

$10 BB

Guest Speaker

Design Consultant Fee $ 2BB



Performance

AgendaUpdate Company Ledger

• Record the financial transactions from today’s class in the Company Ledger

Review

New Topics

Company Ledger

• Every purchase made by your company is recorded as a withdrawal. A withdrawal is defined as money taken out of an account

Performance

G t S k

account.

Guest Speaker



Guest SpeakerErlin Lokito – Panda Express• Position: Training Leader Manager

Agenda

• Panda's great food, great service and great ambiancehave won the hearts and taste buds of our customers for the last 35 years. They are our keys to success. I acknowledge and emphasize the continuing important of customer service in our

Review

New Topics emphasize the continuing important of customer service in our business, thus the theme Great Service = Great Sales.

• I can gain my experience and improve my skill by learning and teaching. For Panda to grow, I must learn and grow as well.

Performance

G t S kg g g

• Advice: Study hard, know what you want and have a short term and long term goals as you grow.

Guest Speaker



week 4 biz world lecture materials

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