September Suggested Post

Guide

#LivingWellWNY

Welcome! Welcome to the September Edition of the Western New York Healthy Communities

Coalition (WNYHCC)’s 7th #LivingWellWNY Social Media Guide.

This guide is for

those who want to help their clients, friends, and families learn about small lifestyle

changes that can have a big impact on their health and happiness.

About the Western New York Healthy Communities Coalition The WNYHCC is a network of people and organizations who are dedicated to creating a region that supports active living

and healthy eating. The WNYHCC offers capacity building to its organizational members through networking, professional

development, training and sharing best practices.

This guide is produced by organizers of the WNYHCC.

Why Social Media? Social media is a powerful tool for organizations to share information, while

advancing their goals and missions. In a world filled with an abundance of

misinformation, we believe in the importance of sharing accurate information.

Why should you consider social media? 72% of all Americans are on Facebook1

and evidence shows that Facebook is a major way people learn about health.

As organizations of WNY invest in the health and wellness of our region, we can use

Facebook to share important information and promote each other’s programs and

services.

In this guide you’ll find materials, including:

◄ Infographics on the benefits of eating more fruits and vegetables every day, including healthy recipes;

◄ Information on SNAP and the Double Up Food Bucks programs;

◄ A weekly calendar of sample Facebook posts with images and videos to share;

◄ Facts, tips, and local farmers markets to help you eat fresh produce and support our local farms.

How to Use This Guide 1. Browse through all the suggested posts early in the month and decide which ones fit well with your organization’s

mission and values.

2. If your organization already uses a content calendar, incorporate the selected suggested posts into your own

organizations content calendar by scheduling a day and time to post them. If your organization does not currently

use a content calendar, consider using this guide as a starting point for your social media posts.

3. The suggested posts in the #LivingWellWNY social media guide are already formatted for Facebook but can

easily be copied and pasted into a Twitter feed. Additionally, any of our prepared content can be used in an e-mail

or newsletter blast to your members.

58% of Americans with a

chronic disease receive

health information

through Facebook more

frequently than any other

online medium. 1

September Suggested Post

Guide

#LivingWellWNY

4. For Facebook posts, copy and paste the text and link for a suggested post onto your Facebook Page under

Create Post. The link will automatically put a relevant picture under your text. Feel free to keep that picture or

you can upload the suggested image by:

a. Right clicking on the suggested image and choose “Save as Picture” onto your location of choice. Then

go to your Facebook Page and click on Upload Photo/Video and retrieve it from the location you just

saved it under.

b. Although it does take an extra step to use the suggested graphic, it will have better recognition and

retention among community members if the same image is seen multiple times by various organizations.

5. We recommend sharing at least one of the suggested posts a week.

6. Whenever you have the chance to comment or respond to any of your followers’ comments, do so! Feel free to

tag a person or group who you think will be really interested in a post. Ask your followers a question in the

comment section of the post. All of these engagement tactics will only make the post more visible to more

people.

Make it even easier! Join our Facebook Group to receive these posts directly and share from our group:

www.facebook.com/groups/LivingWellWNY.

Citations 1 Health Union, LLC. (2016). Social Media for Health: What Patients Really Want. [online] Available at:

https://health-union.com/news/online-health-experience-survey/ [Accessed 22 Feb. 2019].

Acknowledgment: The project described was supported by Funding Opportunity Number CMS 1G1CMS331402 from the U.S.

Department of Health & Human Services, Centers for Medicare & Medicaid Services.

Disclaimer: The contents provided are solely the responsibility of the authors and do not necessarily represent the official views of

HHS or any of its agencies.

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

1 Farmers Market

Looking to take a scenic drive this summer? Cruise along the shores of Lake Erie and stop off at one of the many local farms for some fresh produce. Visit http://southtownsfarmtrail.org/map.php for farms’ locations and details. #LivingWellWNY

1 Infographic

#DYK that paprika is made of dried, powdered bell peppers or that green bell peppers are simply unripe red or yellow peppers? Peppers are very high in vitamin C and include vitamins, K1, E and A. Crunch on a pepper today! #LivingWellWNY

1 Recipe

On those warm September days, when you are craving soup but it’s still too hot, try this great Farmer’s Market Gazpacho. It is loaded with nutritious goodness! Click the link for nutritional information. http://bit.ly/2z1ZJVp #LivingWellWNY

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

1

Infographic

#DYK tomatoes contain lycopene, an antioxidant that is good for your heart and helps prevent some cancers. Cooking tomatoes makes lycopene more easily absorbed by your body, meaning you get more of it. #LivingWellWNY

1 Article

You may have heard that cooking vegetables strips them of beneficial nutrients, however this isn’t the case for all vegetables. Cooking can “break down tough cell walls and make nutrients easier to absorb” for some. Click the link to find out which ones. http://bit.ly/BetterCookedVeggies #LivingWellWNY

2

Farmer’s Market /

Short Video

@EAFarmersMarket is open rain or shine every Wednesday and Saturday from 7AM – 1PM. Stop by for some yummy homemade treats, beautiful flowers, and fresh fruits and veggies. https://youtu.be/DFuBS7-A02o #LivingWellWNY

https://youtu.be/DFuBS7-A02o

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

2 Recipe

Grapes are in peak season now and apples are just about ready to be picked. Here is a fantastic Autumn Fruit Salad that puts both to use. http://bit.ly/2H6S4cG #LivingWellWNY

2 Farmer’s Market

@LockportCommunityMarket offers live music entertainment as you shop! They have a wide variety of items for sale, from produce, plants, eggs, meats, dairy, and specialty foods to wine, jewelry and home products. It is open every Saturday from 9 AM – 2 PM though October 19. #LivingWellWNY

2 Short Video

#DYK that you can help the environment by carefully choosing the foods you eat? Watch this short video by @EatRightNutrition on how to eat sustainably. #LivingWellWNY

https://www.eatright.org/food/planning-and-prep/cooking-tips-and-trends/sustainable-eating

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

2 Infographic

87% of Americans believe having locally grown produce available for them to purchase is important. Do you support your local farmer’s market or produce stand? #LivingWellWNY

3

Farmer’s Market

Stretch your SNAP EBT card dollars

and bring home more fresh fruits and vegetables with Double Up Food Bucks at Massachusetts Avenue Project’s Mobile Market. Visit www. https://www.mass-ave.org/find-our-truck for more Mobile Market locations

and www.doubleupnys.com to learn more about DUFB. @DoubleUpFoodBucksNY #LivingWellWNY

3 Article

Some diets today may discourage you from eating fruit, however according to @MedicalNewsToday, “By eating fruit, a person is providing their body with key vitamins, antioxidants, and dietary fiber. This can have significant benefits for heart health, digestion, weight management, and skin health.” Click on the link to learn more about 12 of the healthiest fruits. http://bit.ly/2yZ0tuj #LivingWellWNY

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

3

Infographic

Tired of boring iceberg lettuce salad with carrots and cucumbers? Try these ideas from @AmericanHeart Association, and bring all the food groups into your salad. #LivingWellWNY

.

3 Short Video /

Recipe

Making homemade salsa is a great way to use up all your garden tomatoes, onions and peppers. Here is short video that makes canning your salsa easy, thanks to @allrecipes! #LivingWellWNY https://youtu.be/ijgiV34MgZU

https://youtu.be/ijgiV34MgZU

3 Recipe

Not quite sure what to do with turnips? Try this simple recipe with turnips, carrots, a little brown sugar, oil, salt and pepper. https://jsyfruitveggies.org/carrots-and-turnips/ #LivingWellWNY

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

4 Resource

@EatSmartNewYorkWNY offers SNAP recipients free workshops, cooking classes, grocery store tours, and community events all centered around eating more fruits and vegetables and less sugar. Look for events near you at www.eatsmartwny.org/events #LivingWellWNY

4 Farmer’s Market

The @ willvillefarmersmarket offers local-only products from fresh fruits and vegetables, baked goods, fresh roasted coffee and spirits, specialty food and artisan goods; fresh cut flowers and more. Every week they have live music and story-telling. Visit the market every Saturday, 8 AM – 1 PM through October 26. Visit @williamsvillefarmersmarket for more information. #LivingWellWNY

4 Short Video

@EatSmartNewYorkWNY Nutrition Education classes teach SNAP eligible households how to eat better for less. https://www.youtube.com/watch?v=YXprt1BBHtE

https://www.youtube.com/watch?v=YXprt1BBHtE

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

4 Recipe

Love a creamy alfredo pasta sauce, but not all the calories and fat that comes with it? Try this Creamy Asparagus Pasta recipe from @EatingWell, it is light on calories and fat. http://bit.ly/CreamyAsparagus #LivingWellWNY

5 Farmer’s Market

Visit the @ClintonBaileyFarmersMarket any day of the week through November 1st for a wide variety of fruits, vegetables, plants, jams, honey, sausage, maple syrup, herbs and home baked goods. Visit www.clintonbaileymarket.com for what’s in season and times to visit. #LivingWellWNY

5 Article

Whether it is adding them to baked goods, ground meat, and sauces or prepping them ahead of time, these dieticians have great suggestions on how to increase your daily intake of fruits and vegetables. http://bit.ly/2MrIDc7 #LivingWellWNY

September Suggested Post

Guide

#LivingWellWNY

Sept. Week

Type of Post

Text & Links Graphic to Include in Post

5 Infographic

Be the healthiest you can be by eating every color of the rainbow EVERY DAY! #LivingWellWNY

5 Short Video /

Recipe

Add these fruit ice cubes to a tall glass of water for a tasty alternative to sugary drinks. Simply mash up your favorite fruit, place in ice cube trays and add water to fill the cube. Freeze and then add to seltzer for a little fizz. #LivingWellWNY https://youtu.be/RaMJIREiAyk

https://youtu.be/RaMJIREiAyk