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Welcome to our shop.Shopping and production guide for promotional ebm-papst items.

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Promotional items and give-aways are an important marketing tool. Giving them away, they are – literally – a part of us the customer walks

away with. In most cases, these items also have a useful function offering real and additional value. And last but not least, they are simply nice

and fun “goodies” from an equally pleasant business partner, ebm-papst.

With our new approach to promotional items, this marketing segment is to be even more closely tied in with the general marketing presence of

the ebm-papst brand. This means: Every item bearing the ebm-papst logo has to live up to the brand standards. Not just in terms of complying

with the corporate design on the outside, but also in terms of the inherent message, which ought to support the target communication objectives

of the ebm-papst brand.

To guarantee the consistent realisation of these stipulations, this iron rule applies as of 1 January 2014:

Each and every purchase of promotional items as well as production of new items is always via our central contact point:

the marketing department of ebm-papst Landshut – in the person of Ms Alena Gebhardt.

This guide shows you how to simply shop for your promotional items in our online shop and tells you what to bear in mind when planning to

produce your own promotional items.

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The general rule is:

If possible, all promotional items should be shopped for via online

shop – no matter where in the world they are to be used. The online

shop offers quite a comprehensive and frequently changing and up-

dated range of promotional gifts, such as pens, caps or umbrellas, but

also more expensive ones for special occasions.

The advantages:

– All items come up to our ebm-papst standards (premium quality,

great look and feel, originality, sustainability, etc.).

– In general, the items are instantly available.

– Administration costs are reduced to an absolute minimum.

This is how to order via our online shop:

1. Go to the shop homepage: ci-shop.ebmpapst.com

2. Log-in using your user name and password (you get your

log-in details from Hagemann GmbH, see further down).

3. Add the items you want to your shopping cart.

4. Follow the instructions in the order processing.

Even though the range of promotional material in the shop is quite

comprehensive, there may be a time when precisely the one promo-

tional item you are looking for is no longer available or you may need

a special item for a special event.

In any such case, the marketing department in Landshut will handle

everything for you, from procurement to production.

The promotional items are stocked and distributed by an external

service provider, namely Hagemann GmbH. In case you have any

questions regarding the shop or products or need new log-in details,

simply contact:

Werbemittelagentur Hagemann GmbH

Ms Magdalena Huber

Ringstr. 4-6

82223 Eichenau

Germany

Phone +49 8141 69821

Fax +49 8141 369831

E-Mail: [email protected]

To commission a new promotional item, please contact:

Alena Gebhardt

ebm-papst Landshut GmbH

Hofmark-Aich-Straße 25

84030 Landshut

Germany

Phone +49 871 707-294

Fax +49 871 707-51294

mailto: [email protected]

Shopping via online shop.

Production of new items via ebm-papst Landshut.

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In case you need a promotional item which is either unavailable in

our online shop or cannot be produced via our central contact point in

Landshut – e.g. for logistic reasons or due to short deadlines – there

is still the option of going for local production.

In such a case, however, it is of vital importance to get the authorisa-

tion for both the item and the layout, i. e. the design of the printing,

from the central contact point in Landshut prior to production. This

is the only way to make sure all promotional items comply with

ebm-papst standards.

Below, there is some general information on the selection and print

design of promotional items. However, this is in no way a comprehen-

sive or complete instruction on how to produce them locally!

Promotional items represent our corporate values and, thus, have to

do justice to our standards reflecting our status as technological and

innovative leader and as role model in terms of sustainability and

eco-friendliness.

When selecting promotional items, the following criteria apply:

– Premium quality: ebm-papst stands for quality. The promotional

item has to reflect this, no matter if it is an expensive item or

“only” a pencil.

– Practical benefit: Items which are used daily make our customers

aware of us for a longer time – and highlight our role as service

provider and partner.

– Simple handling: Even though our technologies are highly complex,

using them ought to be quite easy and simple for our customers.

This principle also applies to promotional items.

– Original ideas: We always come up with new ideas for our cus-

tomers – promotional items are no exception!

– Sustainability: Our GreenTech philosophy applies to all business

segments. For this reason, material and manufacturing of the

promotional item have to comply with our high eco-standards.

– Value for money: This criteria is rightfully placed last, for only if

all the other criteria have been met to our satisfaction should it be

a matter of course to also check for price.

Examples of good promotional items:

– Items of renowned brands respectively first-class reputation

such as Faber-Castell, Moleskine or Victorinox

– Innovative and unusual presents, e. g. solar or USB tools.

Local production of promotional items.

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ebm-papst logo.

The logo is precisely defined in terms of typeface, font style and

colouring (see CD guidelines). It may not be distorted or modified

in any other way. Moreover, it has to be placed onto backgrounds

featuring suitable colours and has to be surrounded by sufficient

free space on all sides.

Excerpt from the style guide

When printing on promotional items, the ebm-papst corporate design guidelines apply just like with any other marketing tool. You find the

ebm-papst style guide in our media pool (http://www.ebmpapst.info/mediapool/) in the “Corporate Design” section. The media pool also

holds our file templates for the ebm-papst and the GreenTech logos.

Note: Please use the logo rather sparingly. Discreet branding meets

with considerably higher acceptance and ensures the promotional

item is used more frequently.

6 Version 05/2014

The ebm-papst logo in the colour version

For 4c, RGB or special colour use.

The ebm-papst logo in the grey-scale version

45 % dithering is used for the colour black.

The ebm-papst logo in the negative version

20 % dithering is used for the colour black.

When employing special colours, Pantone 428 C

or HKS 91 is used for the colour grey. The logo is

not shown in colour in the negative version.

The corner logo in TV formats and the logo on

number plate holders is white.

The ebm-papst logo in the line and outline version

Used for engravings and stamps for example.

The ebm-papst logo is the central corporate design element and must

appear in all forms of communication.

The logo is to be used solely against a white, black or neutral

(e. g. grey) background.

Neither the shape nor the colour of the logo may be

modified.

The logo and its variants.

7Version 05/2014

The logos are available for download in the Mediapool under

the heading “Corporate Design → Logos”.

To avoid detracting from the impact of the company logo, the

defined minimum distances around the logo must be observed.

This blank area must be maintained. No elements of any kind

may be placed within this area.

Details regarding size ratios and positioning can be found in the

chapters relating to the respective areas of application.

The logo with claim and line

– The combination of logo, claim and line is fixed. The line points

downwards in the standard version and upwards for certain

applications

– As standard, the logo is used in 100 % of the set size, e.g. on

DIN A4 format brochures

– As standard, the logo is to be positioned at the bottom right of the

page, with the line pointing down into the bleed

– Font sizes and line width may vary proportionally if necessary,

but a reduction of more than 50 % due to format is to be avoided

– On advertising materials, the logo is used without the line

and claim

– The claim is used in either German or English

The logo in the business kit

– The logo size is 70 % of the basic logo size

– No claim is used

– The logo is positioned at the top edge, the line points

up into the bleed

x

xx

x

x

x

xx

x

Use of the logo.

Branding – proper use of

ebm-papst design elements.

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GreenTech Logo.

For correct implementation of the GreenTech logo please refer to the

general ebm-papst logo guidelines on page 5.


24 Version 05/2014

GreenTech is a registered composite mark of ebm-papst which expresses our commitment to greater effi ciency and environmental compatibility.

The basis for this is the highly effi cient EC technology. That is why the GreenTech logo appears on every new EC product and on all communication

materials dealing with the benefi ts of GreenTech EC technology. Please contact Central Sales Marketing if you have any specifi c questions about

using the GreenTech logo.

The GreenTech concept is based on a comprehensive philosophy represented in the form of a cycle. Use is made of three different versions

depending on the purpose and the space available. The following general rule applies: The larger the diagram, the more detailed the information.

The GreenTech brand.

The GreenTech Logo in the colour version

For 4c or RGB use.

Different sizes of logo can be used.

The minimum size is 10 mm.

The GreenTech Logo in the black-and-white version

For use in single-colour media (e.g. on fax sheets or in

black-and-white advertisements).

The GreenTech logo is only used with the ® symbol in

advertisements published in Germany (Neue Helvetica

LT condensed).

The size of the ® symbol is 10 % of the width of the

GreenTech logo in mm.

The ® symbol can be omitted if technical reproduction is

not possible on account of a very small size.

Minimum size of GreenTech Logo

®

10

25Version 05/2014

Philosophy

Awards

Application

Development

Production

GreenTech isacknowledgedand certified.

GreenTech ispro-active

development.

GreenTech iseco-friendlyproduction.

GreenTechfollows a firmphilosophy.

GreenTechpays offfor our

customers.

GreenTech is acknowledged and certified.

Environmental prizes, distinctions and energy efficiency that beats even the most stringent

limits speak for themselves.

Our customers profit from this every day.Our high-efficiency

products use GreenTech EC technology and boast enormous

energy savings with top performance.

GreenTech is pro- active development.

Materials, products and processes are selected and

designed in an environ- mentally responsible

manner using state-of-the-art methods.

GreenTech is eco-friendly production.

State-of-the-art energy, air-conditioning and venti-lation technology provides

maximum energy efficiency in our plant.

GreenTech followsa firm philosophy.

Each new development must exceed the economic and

ecological performanceof its predecessor.

Full version

Contains the essential aspects of the

GreenTech philosophy and is used wherever

sufficiently large presentation is possible

and no additional explanatory text is

necessary.

Statement version

Presents the central GreenTech messages

and should generally be accompanied by

additional explanatory text.

Key word version

Contains only the key words outlining the

GreenTech philosophy. This version is used

solely for illustration purposes for texts

explaining the aspects of GreenTech in

sufficient depth and clarity.

Usage example

GreenTech – reasoning and philosophy.

GreenTech isacknowledgedand certified.

GreenTech ispro-active

development.

GreenTech iseco-friendlyproduction.

GreenTechfollows a firmphilosophy.

GreenTechpays offfor our

customers.

GreenTech means

ecologically improving every new product.

The GreenTech circle

The GreenTech circle provides a summary of the key aspects of

the GreenTech philosophy. There are a number of different versions.

The individual segments are 40 % Mo blue, with highlighting in

100 % Mo blue.

Typeface: Helvetica Neue LT Pro 77 condensed or 57 condensed.

Wherever possible, the GreenTech circle always appears on the flow

line image of the trade fair concept (“Communication banner”, refer

to Trade Fair Style Guide, p. 16 or p. 135 “Trade Fair Concept”).

This background may vary but the overall effect should always be

predominantly green. Examples are shown below.

The GreenTech logo and the GreenTech circles are available

for download in the Mediapool under the heading “Corporate

Design → Logos”.

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Types and fonts.

Another key element in our appearance and image is the uniform

use of our corporate type and font. The corporate typeface used by

ebm-papst is New Helvetica condensed by Linotype.


We wish you a lot of success in purchasing and producing ebm-papst

promotional items.

For specific questions – in particular as to the correct selection of

promotional items in line with our GreenTech philosophy – please

contact the marketing department in Landshut.

This corporate typeface supports 33 languages. It is also available

in Cyrillic script. In the Asian and Arab world, a font with seemingly

uniform line width should be used.

18 Version 05/2014

Neue Helvetica LT condensed

regular

For copy, headlines,

image captions

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!„“§$%&/()=?`*’;:_,.-–#+@


regular oblique

For lead-ins



bold

For subheadlines and

highlighting in copy


Company typeface

Consistent use of the company typeface is a further essential aspect

of the corporate design. The company typeface of ebm-papst is

Neue Helvetica condensed from Linotype.

In order to meet the various typographical demands, the different

styles of Helvetica condensed are defined below. Refer to the

individual chapters for the specific typographical applications.

The company typeface supports 33 languages. It is also available

in the Cyrillic alphabet. A typeface with uniform line width should be

employed for Asia and the Arab countries.

Arial Narrow is used for Microsoft Office applications.

Arial (Standard) is only to be used for e-mails.

The typeface colour for headlines is 100 % Mo blue.

All other text is 100 % black.

White text is used on dark backgrounds.

Typography – general.

19Version 05/2014





Font for use in

Microsoft Office

Print media are set with a letter spacing of 0 throughout. Spacing of

lettering is permitted in exceptional cases, provided it does not inter-

fere with the typeface. A spacing value of +/– 15 (InDesign) or +/– 3

(QuarkXpress) must not be exceeded.

With the exception of headlines, text is always left-justified. Separation

is permissible but should be avoided. Divergence is permissible in

exceptional cases (e.g. in graphics and tables).

Different font styles should only be used sparingly for

highlighting purposes.

Indents, e.g. for text with a background area, should be

1/3 of the font size in mm. Example: The indent should be 3 mm

for a 9 pt font.

A dash is to be used in lists.

– Here again the indent is 1/3 of the font size in mm.

Typography – general.

Arial narrow

regular

For copy, headlines

Arial narrow

regular italic

For lead-ins

Arial narrow

bold

For subheadlines,

reference lines

Arial narrow

bold italic

For image captions

www.ebmpapst.com

ebm-papst

Landshut GmbH

Hofmark-Aich-Straße 25

84030 Landshut

Germany

Phone +49 871 707-0

Fax +49 871 707-465

[email protected]

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