welcome to seo basics - chicagostyleseo.com€¦ · seo basics wednesday, october 9, 13....

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Welcome to SEO Basics

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Wednesday, October 9, 13

Rod Holmes

SEO Basics


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Local

LocalPaid

PaidOrganic


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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO


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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO


Awareness

Interest

Learn

Shop

Buy


# Of Searche

s/Mon

th

Keywords

Long-‐tail Keywords

Head Keywords


Keywords

Longtail keywords are important!

Keywords indicate intension


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✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO


On-Page

‣ If you want to rank for a particular keyword, make sure you have one page dedicated to it.‣Optimize that page


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✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO


• Crawl-able Nav• Site Speed• robots.txt• XML Sitemap• Webmaster Tools• Privacy Policy


On-Site

‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.


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✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO


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Build Citations

‣ Decide on your NAP(Name, Address, Phone Number)

‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them

them around the web and get there too.


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Build Citations

‣ Blog posts from local websites


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✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO


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BeSer ContentNo Spammy Links


Organic

‣Slow...long-term goal‣Content‣Promote content‣Work on getting links


Rod Holmes

SEO Basics


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welcome to seo basics - chicagostyleseo.com€¦ · seo basics wednesday, october 9, 13....

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