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4 | VISION

11/12.12VOLUME 33 / NO. 6

THIS ISSUE / NEW PRODUCT WRAP-UP

14 How to Resist the Lure of Low Pricing Why dropping your prices

actually has a negative impact on your business. By Maria Bayer

16 Overcoming Your Client’s Fee Fears Clearer communication

regarding your pricing makes things easier for everyone.

By Gail Doby

18 Busy, Bold, Fresh and Fun Trendspotting at the recent

High Point Fall Market. By Anne Lubner

Introduced in September, the Lutron Coulisse Collection features more than 700 skus of roller, honeycomb and pleated shades as well as ma-terials for horizontal blinds. Presented in four books—Elegance, Bold, Tranquil and Impact—the collection draws on Coulisse’s strength in developing innovative, contemporary window treatment designs.

22 Fan Favorites from the Fall Market Key looks from favored suppliers and new finds. By Kelly Kole & Joann Kandrac

24 Hardware Hotties Some of the top new designs

in decorative hardware.

28 Shade Upgrades Innovative fabrics, new collec-

tions and the latest in motor-ization technology.

34 Imaginary Journey Art-inspired window treat-

ments from the 2012 Artcurial Paris showcase house.

40 Family Matters Window treatments for rooms

that honor family time and traditions.

EVERY ISSUETHIS ISSUE

6 Viewpoint: What We’re Loving Now Comments from contributors

8 Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Pricing and income informa-

tion for interior designers.

12 Viewpoint: I’m Officially Obsessed With Jeanelle Dech on linen slip-

covers. 46 Product Showcase

48 What’s NextOn the cover:From a family room designed by Pamela Kofsky, Elegant Interior Designs, Ambler, PA. Featuring Robert Allen fabrics and Hunter Douglas woven wood shades. Photographer: Bob Graham, ns4u.com

Horizons Window Fashions • 800-858-2352 • www.horizonshades.com

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6 | VISION

WINDOW FASHION VISION MAGAZINEPresident & CEO • Grace McNamara • [email protected]

Vice President/Circulation Director • Peggy Yung • [email protected] Director • Susan Schultz • [email protected]

Managing Editor • Nichole Day Diggins • [email protected] Director & Trend Specialist • Deb Barrett • [email protected]

Office Manager • Rhianna Huizenga • [email protected] Manager • Gabriela De Rocher • [email protected]

SALESAdvertising & Trade Show Director • Shannon Leclair • [email protected]

Publisher’s Representative • Kerri Caldwell • [email protected]

IN THIS ISSUEContributing Writers: Maria Bayer, Gail Doby,

Joann Kandrac, Kelly Kole Anne Lubner

Contributing Designers: Toni Berry, Jean-Louise Denoit, François-Joseph Graf, Marisol Hernandez, Pamela, Kofsky, Rose Anne de Pampelonne

2012 EDITORIAL ADVISORY BOARDDonna Elle, Donna Elle Seaside Living

John Fitzgerald, ComfortexNeil Gordon, Decorating with Fabric

Joyce HoltSusette Kubiak, Drapery Connection

Rory McNeil, TechStyles Window Covering Products Inc.Tom Perkowitz, B&W Window Fashions Inc.

Jane Shea, Blinds Unlimited

CIRCULATIONNCS Fulfillment Services • 877/344-7406 • [email protected]

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year,

by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110;

NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.

com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster:

send address changes and subscription correspondence with mailing label to Window

Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days

for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/

yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special

issues, which are individually priced. (Payment must accompany order.) Copyright ©2010

by AIM Communicaations LLC. Reproduction in whole or in part without written permis-

sion prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return

Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

WF-VISION.COM

Window Fashion Vision magazine makes every attempt to credit each person involved in

the process of creating a window covering and will not be responsible for crediting any

person whose name, company or participation did not surface during the information-

gathering process. Crediting disputes between parties other than Vision magazine are

solved at the discretion of those involved.

WHAT WE’RE LOVING NOW …

Pamela (Wow Factors)I am passionate about creating any look my cli-ent requests that fits their personal taste and lifestyle. Anything from a casually elegant interior that is cozy and comfy yet beautiful to a contemporary farmhouse with reclaimed wood, stone,

leathers and other natural products. I’m loving the interesting mix of old with new. Best of all, I’m most thrilled by making the process fun and exciting while simultaneously wowing my clients.

Toni (At Your Service)I’m just old enough to re-member what real service is and should be and my clients are overjoyed to receive it from me. Pricing has become very com-petitive, products/goods can be purchased at very deep discounts and it has

become increasingly difficult for designers to compete in that area. But service is a valuable commodity, it is priceless. Once a client experiences being truly served, they never forget it. I have always had the heart of a "servant" and now it seems that it is what distinguishes me from the others.

Joann Kandrac & Jill Kole (Sneaky Peek)

Last May we attended Blogfest 2012—what a blast! We got a behind the scenes tour of the Kravet/Lee Jofa/Brunschwig and Fils operations. Hanging on the wall was a huge swatch of Jonathan Adler’s

upcoming fabric Ringleader Confetti. We weren't allowed to take photos of it or blog about it at the time, but his new collec-tion for Kravet is now out—modern, bold, bright and we love it!

We’re on Facebook twice!facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Keep up with all the IWCE: VISION ’13 New Orleans tweets @IWCEVISION

Check out our Pinterest Boards Follow us and re-pinpinterest.com/wfvision/

Anne (Big Love)I'm loving big, bold pat-terns—in high contrast saturated colors or soft muted tones. Whether chevron, ikat, quatrefoil, trel-lis or stripes, these patterns make our eye travel through the room, adding structure and infusing energy into the

space —and who doesn't need a shot of energy?

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8 | VISION

want to share a happy holiday story with you about a project that my daughter, Ania, has initi-ated. Some of you may remem-

ber that almost 20 years ago I adopted four sisters from an orphanage in Po-land. They were 4, 5, 6 and 8 years old at the time: Ania, Bogusia, Magda and Paulina. Ania, the youngest, had the op-portunity to visit the orphanage four years ago after studying abroad in Italy.

She did not have much recollection about the orphanage since she was so young when she left, but fortunately one of the nuns that took care of the girls was there when she arrived and after many tears and shared memories, they formed a bond. Ania was deter-mined to do anything that she could to help the children that call the orphan-age home and she remembered that during their time at the orphanage, Christmas was a nice but not particu-larly happy holiday for the children. So she decided to make Christmas more special and founded the Chotomow Children’s Foundation, organizing a

charitable fund drive to give each or-phan a useful and meaningful gift.

Ania now works with two orphanages, delivering an individually-wrapped Christmas gift to almost 70 children. When she sent out her list of children from the orphanages for Christmas this year, each child had a sponsor within 24 hours. I have been active, but not directly involved in the process of organiz-ing the Christmas shipments, because Ania did most of the work while she was away at college. But this year she asked if headquarters could be our of-fices. Little did I know what I was in for! It was quite remarkable to see the organization, the care that was tak-en to make sure each child received something meaningful. These children asked for so little: towels, personal toi-letries, school supplies, clothes, shoes. It’s a wonderful thing to be able to help people with so little. This year, Ania and her CCF team shipped off 268 pounds of Christmas gifts to two

orphanages—one in Oswiecim and the other in Chotomow, Poland.

To learn more, and view photos about Ania’s efforts and the progress of The Chotomow Children's Founda-tion, you can connect on Facebook at /chotomowchildrensfoundation or via e-mail at [email protected].

Perhaps you’d prefer to give to those in need due to the devastation of Sandy. With all the homes damaged or destroyed and all the furnishings ruined, it’s an opportunity for those of us in the design industry to look for-ward a few months and consider how we might be able to help once these families have homes to return to. Do-nate either through Red Cross or the Occupy Sandy volunteer organization. Another year under wraps —hoping this year was a good one and wishing everyone a happy, healthy holiday sea-son and a wonderful 2013! V

Grace McNamaraPresident and CEO

’Tis the Season

Be thankful and give of yourself

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April 19-21Ernest N. Morial Convention Center, New Orleans, LA

Grow your business in 2013 at this annual industry event:• Dozens of exceptional seminars for the window covering professional• Hundreds of new products on display including the latest in shading systems, fabrics and decorative hardware• Cutting edge motorization, software and technology• International Design and Workroom Competition Awards• Experience New Orleans – cultural tours, special events and fabulous food and entertainment

THIS IS A MUST ATTEND IF YOU ARE IN THE WINDOW COVERING INDUSTRY!Co-located with KBIS - www.kbis.com Join us in New Orleans next April!

Visit www.wf-vision.com/shows or call 651-330-0574 for more information!

Sponsored by Window Fashion VISION magazine

Join us in NEW ORLEANSApril 19-21, 2013

ThE INTERNATIONAL WINdOW COvERINgS ExpO, vISION 13 mOvES TO NEW ORLEANS!

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PS: On my recent site visit to New Orleans for IWCE: Vision ’13 next April, I had the good fortune to visit my friend, Patrick Van Hoorebeek, from Patrick’s Bar Vin Nouvelle Orleans in the heart of the French Quarter. Patrick sliced the top of a champagne bottle to open the IWCE Show in 2003 and we look forward to him performing the same task April 19, 2013! Hope you’re mak-ing your plans for a great industry show!

’Tis the Season

April 19-21Ernest N. Morial Convention Center, New Orleans, LA

Grow your business in 2013 at this annual industry event:• Dozens of exceptional seminars for the window covering professional• Hundreds of new products on display including the latest in shading systems, fabrics and decorative hardware• Cutting edge motorization, software and technology• International Design and Workroom Competition Awards• Experience New Orleans – cultural tours, special events and fabulous food and entertainment

THIS IS A MUST ATTEND IF YOU ARE IN THE WINDOW COVERING INDUSTRY!Co-located with KBIS - www.kbis.com Join us in New Orleans next April!

Visit www.wf-vision.com/shows or call 651-330-0574 for more information!

Sponsored by Window Fashion VISION magazine

Join us in NEW ORLEANSApril 19-21, 2013

ThE INTERNATIONAL WINdOW COvERINgS ExpO, vISION 13 mOvES TO NEW ORLEANS!

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10 | VISION

InfoBarDesign Success University Annual Interior Design

Salary & Fee Survey Two key points from the 2011 survey, the results from the 2012 survey will be

released in January 2013. For more information go to DesignSuccessU.com

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12 | VISION

Jeanelle Dech on linen slipcovers

I’m Officially Obsessed With

In naming the flax plant, Linum usitatissimum or “most useful linen”,

botanists recognized the plant’s utility and value. Extensively cultivated

in ancient Egypt and Ethiopia, the flax crop continues to be an important

material fiber worldwide, giving rise to one of the most extraordinary

textiles, and my own personal obsession…linen slipcovers.¶ Slipcovers

made with linen are simple, durable, crisp, pure and comfortable. Flax

absorbs nearly 20% of its weight in moisture before it feels damp, and

easily releases moisture to the air to remain cool and dry to the touch.

Linen launders beautifully and has the additional benefit of being

inherently non-allergenic. ¶ For all these reasons, linen offers slip-

cover makers unlimited creative potential. I will never tire of linen! No

other fiber can offer this unique blend of luxury and comfort, supreme

elegance and down-to-earth practicality. V

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OPPOSITE PAGE: A custom printed linen slipcover based on old telephone exchanges transformed a chair upholstered in a dated print into a stylish spot for relaxation, favored by everyone in the house, including Charlie. Photos: Adaptive Textiles. THIS PAGE: Linen slipcovers shouldn’t be limited to seating. A fit-and-flare lampshade in a warm white linen makes for a feminine yet tailored lampshade, complete with crisp ruffled trim and button detailing.

JEANELLE DECH AT IWCE: VISION ’13

Jeanelle Dech will share more than 20 years of entrepreneurial business ex-perience at IWCE: VISION ’13 in New Orleans this coming April. She is a dy-namic speaker, known for her Fit-Like-A-Glove slipcover fabrication and busi-ness plan training at the CHF Academy. She is the co-founder of Adaptive Tex-tiles™, a digital textile printing company in West Chester, PA, and has served as an officer of the WCAA National Board of Directors.

Jeanelle is one of several CHF speak-ers in New Orleans that will be both on

the floor in The Construction Zone and in the classroom. Her topics include:

Dimensional Anatomy of Window Treatments: This hands-on workshop experience provides an exciting intro-duction transforming two-dimension-al drawings into three-dimensional window treatments.

Classic Linen Slipcovers: Learn the historic use of linen slipcovers, tech-niques for managing this fabric and get inspired to create classic details that highlight the beauty of linen.

Need for Speed: Apply Jeanelle’s tech-nique to establish your best method of fabrication. Then, learn to document and organize your method to dramati-cally improve your fabrication time on any project.

14 | VISION

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n today’s economy, it’s tempting to lower your fees to win busi-ness. But doing so will bring you more trouble and heart-

ache than it’s worth. Here are three reasons why you don’t want to be the lowest price…and how to win clients you love.

It Sets a Bad PrecedentOffering the lowest fees sets a prec-edent for a dissatisfied and demanding client. When you’re the lowest price designer, or if you discount to win the business, you’re setting an expecta-tion with your client that you’ll always charge this price. Even if you feel the rate is lower than they could possibly get anywhere else, your client will feel differently. You’ve set the bar for what you charge, and if you try to change it in the future, be prepared for a backlash from a very dissatisfied client. Dissatis-fied clients will tell four times more people about you than satisfied clients.

It Teaches Your Client to Devalue YouThe less something costs, the less value people perceive. Conversely, the more something costs, the more value people perceive. Would you prefer your clients to place a high value on your services or a low value?

It Attracts Nightmare ClientsPeople who select a designer because their fees are the lowest are penny pinchers, and more often than not, turn out to be nightmare clients. When you take on penny pinchers, you attract more of them. Is this how you want to

Cutting prices causes problems

How to the Lure of Low Pricing

build your business...attracting clients that don't value what you do? The clients you accept today are like the bricks you use to build your business of tomorrow.

What should you do?

Know What Makes You Different First and foremost, you need to know why your client should hire you over everyone else. What is your ‘Unique Value,’ or how can you uniquely solve your client’s problem? If you and your competitors seem similar, your client has no choice but to choose the lowest price. When you use the right words, your ideal clients will hear you and hire you.

Build ValueYour goal as a designer needs to be to maximize your value to your client, because the more value they perceive, the more they’ll pay for your services—period. When you demonstrate that you truly understand them and their goals, how you are uniquely qualified to help them achieve their goals, and help them picture themselves experiencing the finished result, you’ve won your next design client.

Work on Your MindsetThere is nothing else that will contrib-ute more to your success than having the right mindset. Designers often charge less than they’re worth because they don’t have confidence in them-selves; they were raised with beliefs like money doesn’t grow on trees, and may have other limiting thoughts. You need

to identify the beliefs that are not sup-porting your goals and re-frame them.

Provide a Unique Experience There’s been a distinct shift in consumer behavior from paying for 'things' to paying for 'experiences.’ Make working with you a unique experience for your client—from the minute they meet you— and they will perceive more value. They will choose you over other designers, and they’ll pay you more for it, too.

Give Them More Value The best way to not only win but serve clients is to give them more value than you charge, so your client feels they’re receiving a gift beyond your services. When you apply the five suggestions above, you’ll be exceeding their expecta-tions, and that leads to referrals, power-ful references and repeat business! V

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘sales-y’ using her Six-Figure Suc-

cess Formula. This formula, which helped Maria close over $25M in business, recently helped a designer win a $400K remodel project.

To learn more, register for a compli-mentary three-part series at dsu-id.us/IDGetHired.

by Maria Bayer


Home influences 18-22 JAN. 2013PARIS NORD VILLEPINTE www.maison-objet.comThe show for home-fashionTrade onlyTo attend or to exhibit contact: Promosalons USA Tel. +1-212-564-0404. [email protected]

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16 | VISION

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ou may have a problem you don’t even realize: potential prospects fear calling you because they

don’t want to be embarrassed if they can’t afford your services.

How can you test this? Just look at your Google Analytics (free to set up) to see how many people visit your website each month. Track this sta-tistic against the number of calls you actually receive. Then, imagine what your potential clients are thinking to determine why they are calling (or not). In order of priority for your busi-ness, here are some of top reasons a visitor to your website may not call:

• Loves design but is just browsing

• Considering a career in design or is looking for a job

• Interested in getting free interior design ideas from a professional

• Interested in design services, but

has not worked with an interior designer before and is intimidated

• Interested in hiring an interior designer but has fears about paying more than they want to spend

• Loves your portfolio and wants to hire an interior designer and may have worked with a designer before

• Referred to you and is interested but may or may not feel comfortable

Communicating your value

Overcoming Your Client’s Fee

calling you after reading the text on your website.

Your website’s purpose is to get the call or email that allows you the opportunity to present your unique value and close the client. If your website doesn’t describe what you do for the one ideal client you have in mind, then you are likely to scare away potentially great prospects.

Your visitors have a preconceived idea of what you do, and if your marketing message doesn’t connect emotionally, you won’t get the call in the first place.

Once you do get the call, it is your job to connect with the prospect emotion-ally and logically—that you can do their project and that they like you enough to follow the conversation to the next step.

The next big challenge is to keep your prospects interested after you talk about how you charge, and to get them to sign on the dotted line.

Do you know your prospect’s biggest fear? They are worried that you will spend more than they want to or can afford. Your prospect needs to under-stand why they should invest money for you to provide design services.

1. Make sure your marketing mes-sages on your website and all other materials explain your value and connect with your ideal client’s motivations. If you don’t know how

to write the copy yourself, it is a good investment to hire a skilled copywriter. If you get one client as a result of targeted messaging, it will pay for the service.

2. Create your “value conversation” that explains why you are the right person to hire. Refer to Maria Bayer’s article to discover how to effectively express your value.

3. Consider how you charge and create a game plan for providing your services in a way that is palat-able to your prospects. Since each person has a different vision for their project and different expecta-tions, your fee structure needs to be adapted for each project. V

Gail Doby is an award-winning interior designer with degrees in banking, finance and interior design, and is the co-founder of Design Suc-

cess University. DSU serves over 10,000 interior designers in 38 countries with a mission is to help all members to reach $100,000+ in revenue for their busi-nesses.

DSU is offering its current Interior Design Fee & Salary Survey eBook (complimentary) which provides insight into average rates, profits and more. Go to: dsu-id.us/InteriorDesignFees.

by Gail Doby, ASID, DSA, IDS


SM

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18 | VISION

ORANGE YOU GLADCitrus-fresh oranges were the color of choice for many accessories.

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oing to High Point for Market is, for me, a getaway with the girls, margaritas and mar-

tinis, a smorgasbord of free food from tapas to tiramisu. It’s one long overdose of candy, both eye candy and the real, chocolate-y kind, all rolled into one heady design expe-rience that leaves you exhausted yet exhilarated.

I spent three days in High Point during the Fall Market that ran October 13-18, and it took me even longer to recuperate once home, but next time I plan on spend-ing more time at market, because there's just so much to see. The enormous flagship IHFC build-ing is just one in the huge array of showrooms spread across the city, each filled with furniture, lighting, rugs, art and accessories. Thank goodness for the free shuttles!

There’s nothing like immers-ing yourself in a city filled with designers, reps and craftspeople to push your design inspiration into overdrive. On my first afternoon I met friends I’d interacted with only on Facebook or Twitter—complete with happy hugs. For my first two days I was lucky to have the com-pany of Sarah O’Neil of Storibook Designs as we walked the market together. Not only were we inspired by the beautiful showrooms, but we inspired each other too. Having another set of eyes and bouncing

High Point October 2012 Market

Busy, Bold, Fun and by Anne Lubner, WFCP Specialist, WCAA

BLUE MOODSA wide range of blues—from sooth-ing aqua tones to brilliant turquoise to deep indigo—gave orange a run for ‘most popular color’ at market. This page, clockwise from top left: Wild-wood Lamps, Global Views and John Richard. Shown opposite page top are the Hancock & Moore and Councill showrooms, which were saturated with color. Visiting one afternoon was an amazing pick-me-up, like having a couple shots of espresso!


ideas off each other is definitely an added plus when working a market.

What I found eye-opening and noteworthy about this High Point Market was first, it was busy, a good omen for our business and the economy. Second, it was fresh and exciting!

For me the biggest story was that bold, saturated happy color was in abundance.. Variations of Pantone’s color of the year, Tangerine Tango, were everywhere. How-ever, it seems that 2013 will usher in more aquatic hues, as oranges were frequently paired with aquatic blues and greens.

Next I saw red…literally. Although it’s a classic design color, companies haven’t em-phasized red recently; at this market how-ever, red was a featured color in several showrooms used on upholstery, draperies and all types of accessories.

Another big trend was, well, simply big. As in big patterns —including stripes, flo-rals, trellis looks and one of my personal favorites, chevron. In fact, chevron may be the next hot pattern. It could be spot-ted all round market, including in ‘natural’ versions such as modified zebra and other animal prints.

RED HOTSTufting and nailhead embellishment continue to be popular furniture details, as shown in the two sofa shots, Hancock & Moore, center right, and Taylor King, right. Another trend is for bold, large-scale patterns as shown on the chair at Councill, top right, and the Taylor King ottoman/coffee table.

20 | VISION

Animal patterns—particularly shagreen, leopard, zebra, tiger, ostrich and snakeskin were still in wide use on uphol-stery, lampshades and even wall-coverings and casegoods. Luxurious faux fur pillows and throws begged to be touched.

For metallics, silver tones remained strong but warmer looks such as antiqued gold and brass were also evident. Much of this shimmer and shine was in the lighting and accessory categories, with a few pieces of mirrored and metallic leaf furniture adding a touch of luxe.

BIG GAMELarge, overscale patterns moved beyond traditional awning stripes to striking flo-rals and quite a few variations on chevron patterning, including the swivel chairs from C.R. Laine in a Jonathan Adler chevron, top right. Momeni, above and center right, featured quite a few brightly colored rugs in chevron and other wonderful graphics. And, perhaps it's my fascination with chevrons, but I spotted that familiarzig-zag popping up in many of the tiger and zebra patterns found at market. I love the zebra side table with the hoof legs at John Richard, left, and the slightly more restrained chair at Councill.


Anne Lubner, WFCP SpecialistAnneLubnerDesigns.com

Blog: annelubnerdesigns.com/ interior-beauty-blog

Facebook.com/AnneLubner

Pinterest.com/annelubner/

CLOSER LOOK

All this color and sparkle was bal-anced by a trend for earthy, organic materials, including natural edge ta-bles, twisted twig accents and branch motifs, as well as vine and shell looks.

I went to market to see what's on the design horizon. I came away inspired to add at least a touch of bold color, or-ganic earthiness and metallic shimmer to my designs, though not necessarily all in the same room! But actually, I'm finally making time to be my own cli-ent; I'm designing my family room and will be incorporating all three of these elements, not because they are trends, but because to me they are beautiful and make me happy. V

RUSTIC BEAUTIESTwig, branch, leaf and other organic forms and textures (above and left) were tranformed from rustic to refined. The Phillips Collection, above, outfitted entire rooms in this look, while the Spore mirror by Barry Dixon for Arteriors was one High Point’s most talked-about items.

RELAXAfter a long day walking the market with Face-book/Twitter friend Sarah O’Neill of Storibook Designs, (below) it was a relief to step into Pandora de Balthazar Antique Linens. Pan-dora and her staff pampered us, placing fluffy down cushions behind us on the settee, and giving us margaritas and snacks, while dis-cussing the exquisite workmanship. Adding to the fun, Wanda S. Horton of Wanda S. Horton Interior Design and her oh-so-patient hubby Roger stopped by for a great chat about other must-see showrooms. It was a wonderful way to end an exciting day at High Point Market.

22 | VISION

MAR

KET

REP

OR

T

Fan Favorites From the Fall by Kelly Kole and Joann Kandrac

We at Kandrac & Kole Interior Designs are regular visitors to the Fall High Point Market. We’ve got quite a system in

place on where we want to go, what reps to visit, who has the best lunch and other important details. ¶ But every year

what gets us the most jazzed is finding something new and exciting—an entrepreneur with an innovative product or a

company we’ve used for years that has sprung to life with new marketing and ideas. V

High Point October 2012 Market

EASTERN ACCENTSEastern Accents has long been our go-to resource in the designer-ready-made-but-really-custom-looking bedding department. This year, their “Made in Chicago” mar-keting campaign was really well done and emphasized their custom design and fabrication talent as well as their crisp, colorful fabrics and patterns.

ELAINE SMITH Talk about clever marketing! As the owner of two dogs and two cats, Elaine Smith’s “Drool on Me” banner hit home! The pillows are stain, mildew, fade and drool resistant! The quality was excep-tional and the color groupings were gorgeous.

HELSER BROTHERSWe are big fans of Helser Brothers hardware and of our Facebook friend Jackie Von Tobel so we had to make our way over to the Minutes Mat-ter booth to visit Jackie and celebrate her hardware line debut. For our clients we de-sign a lot of custom window treatments and are always looking for that unique detail that will set our designs apart. We loved her entire line!


LOUISE GASKILLWe found Louise Gaskill in In-terhall and her one-of-a kind chandeliers stopped us dead in our tracks. Her lighting is hand made and incorporates amaz-ing glass and unique vintage components along with hand-applied gilt finishes.

PALUWe stumbled on Palu in the IHFC building. Their beds really caught our attention. Cottage? Tra-ditional? Clean lines? Sophisticated?—Yes to all of the above! And I must have their Avocet nest-ing baskets with rope and leather. This version is long enough to put at the end of a twin bed.

Kandrac & Kole Interior DesignsKandrac-Kole.com

blog.kandrac-kole.com

Facebook.com/kandracandkole

Twitter.com/#!/KandracKole

Pinterest.com/jkandrac/

CLOSER LOOK

24 | VISION

FOCU

S

Hardware HottiesFantastic new looks in rods, poles and finials. V

COSMOPOLITAN BY XENTRICThe Cosmopolitan plated collection deliv-ers a Euro-look with the flexibility of mix and match, all at a reasonable price point. xentric.com

RUSTIC ELEGANCE FROM UNITED SUPPLY COMPANYThe majority of the Rustic Elegance collection is based around more tra-ditional offerings but the Flat Fascia Hand Drawn Traverse Rods offer a more contemporary design. Offered in all five Rustic Elegance finishes. The fascia is 1¾" high and all are avail-able with square finals, square mitered elbows and metal end caps, each of which can be ordered separately.unitedsuppyco.com

FAUX SHAGREEN BY WALCOT HOUSEPart of the company’s fall 2012 introductions, the Java and Sierra finials ref-erence, in both shape and finish, the streamlined glamor of the Art Deco era. Available in six subtle tones.walcothouse.com

BOHEMIAM CRYSTAL BY ORIONThe recently expanded Bohemia Crystal line now includes 22 crystal finials, offered in a va-riety of shapes: round, oblong, oval, circular, square…some with delicate bubbles inside. All fit Orion’s hollow round or square iron rods in ¾", 1" and 1¼" diameters, which are available in more than 40 standard finishes. Custom fin-ish options are also available on all iron rods. ironartbyorion.com

FLORAL COLLECTION BY BYRON AND BYRONAvailable in both Neon (shown right) and Romantic colorways, the collection of three-dimensional floral finials and matching rods and rings are all hand-finished. Neon and Romantic feature eight color-ways each.byronandbyron.com


Porter Preston is a full-line Levolor Kirsch fabricator and distributor specializing in Automated Solutions for all types of Window Treatments.

Visit our website at www.porterpreston.com203.753.1113

Largest stock of Kirsch Drapery Hardware in the NortheastContact us about promotions and discounted samples.

Promo code: vision

Heritage. Craftsmanship. Simplicity. Elegance.

Porter Preston ad2.indd 1 11/9/12 10:36 AM

26 | VISION

BUCKINGHAM FROM PORTER PRESTONThe Buckingham® by Kirsch is a hand finished collection of designer finials, decorative brackets, poles, rings and hold-backs. Avaiable in more than a dozen finishes, as well as an unfinished version for complete customization, the wide range of design elements allows for almost limitless possibilties.porterpreston.com

ICE COLLECTION BY BRIMARModern drapery hardware as smooth as ice: finials are translucent beauties which pair perfectly with clear or steel poles and accessories in the collection.The clear acrylic composition is a lighter more affordable alternative to glass with superior clarity.brimarinc.com

QUATTRO COLLECTION FROM NYA NORDISKAThe award-winning Quattro rail system has grown with the addition of Quattro Mini (height of 22.5 mm) and Quattro Mezzo (30.0 mm). These multifunctional rails are applicable for decorations and panel tracks as well as for gallery rails. The Quattro system is based on bolt and clamp mecha-nisms, so no more screws are needed after mounting to either the wall or ceiling. The square profile of Quattro can be equipped with rings or clips.nya.com

ELYSIUM BY THE BRADLEY COLLECTIONAn elegantly detailed collection of a dozen finials, with coordinating poles and supports, Elysium is offered in a range of striking metallics—platinum, champagne, cognac, graphite and zarin—as well as luxe lacquers, including some designs with crystal inserts.bradleycollection.com

GLOBAL ELEMENTS FROM FABRICUTInspired by the exotic array of textures and patterns found in the famed markets of Marrakesh, this collection mixes handcrafted metal with distressed wood finishes to create an earthy, exotic mood. Sized for 2" poles, the collection is available in four wood finishes and two specialty finished for the metal items. fabricut.com

WF-VISION.COM | NOV/DEC 12 | 27GalaxyDesign_AD_0628-2012OL.indd 1 6/28/12 12:41:05 PM

WHAT’S ON YOUR HOLIDAY MENU?

[email protected]

Holidays... Feasting... Choices...The holidays give us many chances for feasting and rejoicing. Orion wishes you all the best during the coming season, as well as during the New Year. But when you think of “menus”, do you think of Orion?

Our menu is rich and varied. We offer a banquet of choices for all tastes in drapery hardware: from crystal to iron to wood; from motorized to stationery.

Some of our products are modern, some traditional. All are hand-painted in a wonderful array of nearly 80 fi nishes, or your own custom color.

Enjoy the holidays. We thank you for your business,

and we look forward to seeing you again next year!

28 | VISION

FOCU

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Shade Upgrades

TAHOMA BY SOMFY SYSTEMSThe TaHomA®, home automation system offers total control over the critical energy-management devices in the home: motor-ized interior and exterior window cover-ings, lights and thermostats. Using wireless Z-Wave® technology. TaHomA can balance natural light, artificial light and tempera-ture to maximize a home's energy savings with the convenience of one-click control.somfy.com

PLATINUM APP BY HUNTER DOUGLASThe Platinum™ App, with custom-ized slider bars, specific to the type of Hunter Douglas motorized win-dow fashion installed, allows users to operate window coverings for on-demand control over incoming light, privacy, security and energy efficien-cy. It is available for all PowerRise® 2.1 and PowerGlide® 2.1 motorized window fashions.hunterdouglas.com

HEAVY-DUTY CLUTCH SYSTEM BY FOREST GROUPThe new Forest Group heavy-duty clutch roller shades come with a 10-year warranty and can be ordered as components or as an assembled system. Fabric choices include 3% solar shade fabric or blackout fabric cut on an ultrasonic cutting machine to prevent fraying. Every sys-tem comes standard with a child safety device.forestgroup.com

SERENA REMOTE CONTROLLED SHADES BY LUTRONSerena honeycomb shades with the Pico wireless control of-fer your clients energy savings, convenience and low mainte-nance. To benefit your business they are easy to install, with no wiring necessary, and retail at less than $300.lutron.com


PRIVACY LIGHT FILTERING

OUR HEAVY DUTY CLUTCH LIFTS SMOOTHLY EVERY TIME . . .

www.forestgroup.com - [email protected] - 800.487.9901

FEATURING . . .

• Heavy duty clutch for residential and contract applications

• Order as an assembled system made to your specifi cations or as components

• 10-Year Warranty

• Child safety device standard on all shades

• Available in solar fabrics and blackout

• Fabric is cut on an ultrasonic machine to prevent fraying

• Bottom pocket is meticulously heat sealed or add a decorative bottom bar

Roller Shade System

New!

30 | VISION

RESONANCE BY STORCH INTERNATIONAL, INC./WINTEC KOREAThe Resonance roller system of-fers a twist on the every-day roller shade—it rolls from the bottom up. The assisted-lift mechanism makes it easy to raise even wide or heavy fabric shades. More im-portantly, this system removes the center roll-up cords and replaces them with a single bead-chain which can be tethered with a hold-down, a feature that allows it to pass the ANSI standards for Child Safety.storchinternational.com

SOLAR POWERED SHADING SYSTEMS BY BTXOver 10,000 BTX motors power the newly in-stalled roller shades at the MGM Grand in Las Vegas, making this one of the largest solar pow-ered shading projects in the entire world. Elimi-nate wiring and save energy costs with the true solar technology from BTX. btxinc.com

Introducing Somfy’s Motorized Soft Treatment Program for Draperies and Roman Type Shades

Featuring the Workroom Application Guide

• Increase your client base by expanding your product offering to include motorization options.

• Purchase directly from Somfy and receive fully assembled motorized tube kits and Glydea™ drapery tracks that are custom built to your project’s specifications.

• Experience national field support such as job specification and technical assistance, as well as product training.

Contact us for direct field support, motorized system consultations, pricing, or to learn more about Somfy’s Motorized Soft Treatment Program for Draperies and Roman Type Shades: www.somfypro.com/vision or 877-43SOMFY.

© Copyright Somfy Systems, Inc 11/2012

32 | VISION

Keep your children safe with the new CK Lift System.

R• atedas“NoRisk”strangulationbytheConsumerProductSafetyCommissionandapprovedbyParentsforWindowBlindSafety.Capableoftopdownandbottomup.•Easytoinstallandhasnoexposedcords.•AvailableexclusivelytomembersoftheWorkroom•AssociationofAmericaLLCandWindowFashionsCertifiedProfessionals.Formoreinformation,visitwww.workroomassociation.comorwww.wf-vision.com.

Be a winner in 2013!

Plan to enter the envision Design and ingenuity workroom Competitions! award ceremony will be april 19 at iwCe Vision 13 in new Orleans! For more information visit www.wf-vision.com

CHILD-SAFE LIFT SYSTEM BY SMARTROLLSmartroll™ is a cordless, child-safe lift system for roller shades, based on a spring mechanism engi-neered with a brake that allows adjustments to be made to the length and speed of a roller shade. This eliminates the risk of injury from looped cords and chains. The installation is quick and users can choose their own default speed and height settings. smartroll.com

SOLAR POWERED MOTORIZATION BY INSOLROLLInsolroll Window Shading Systems has introduced a new, totally green motor product that runs on solar power. The addition of an 18 ½" wide x 1 7/8" high solar panel behind the shade maintains a constant battery charge for the solar powered radio motor. An-other option is a rechargeable radio motor that is shipped with 6-9 month battery charge. When the battery runs low, it can be plugged into a standard motor charger just like plugging in a cell phone. insolroll.com

Golden Tassel, LLCFarmingdale, NY

Tel: 631/249-3023 • Fax:631/249-3027Email: [email protected] • Website: www.golden-tassel.com

• Tassel Tie-Backs• Key Tassels• Cords• Chair-Ties

• Tassel Fringes• Bullions• Rosettes• Brush & Scallop Fringes

• Tassel Tie-Backs• Key Tassels• Cords• Chair-Ties

• Tassel Fringes• Bullions• Rosettes• Brush & Scallop Fringes

Distributor of Quality Trimmingsat Reasonable Prices

34 | VISION


Jean-Louis Deniot

A hand-appliqued African fabric in-stalled as a window screen served as the inspiration for this room. All the elements—the carpeting, the seating, the chandelier—were based on graphic patterns derived from the textile. It’s the idea of theme and variation taken to the ultimate extreme—and it works extremely well.

The third annual Artcurial showcase house was unveiled during Paris

Design Week this past September. In conjuction with the French edition

of Architectural Digest, 13 French designers were given carte blanche to

design rooms that ranged from the completely experimental to the inti-

mately welcoming. Walking through the rooms was a journey of differing

aesthetic visions that offered inspiring decorative exoticism. V

36 | VISION

François-Joseph Graf

With influences ranging from Tim-buku to Meroe, François-Joseph Graf created a room that explored all the dimensions of interior ar-chitecture. Cornices over the door-ways, highly structured seating, graphic wall panelling and much more. The faux windows (opposite page top) were built out almost like wardrobes, with cobalt blue fabric panels, treated with multiple layers of leading edge decorations, serving as the doors. The actual windows (below and opposite page below) were also given a frame of ebonized wood, but these were treated as seating units in front of stationary shuttered windows, with another layer of operable shutters set in front. These had some of the slats removed, with the top portion treated with a tortoiseshell paint effect and the lower ones mimic-ing African foot looms.

38 | VISION

Rose Anne de Pampelonne

Day and night, yin and yang, masculine and feminine—Rose Anne de Pampelonne, a fashion designer with a growing interior design career, worked with a simple palette of ivory, charcoal and rose gold, creating a suite of two mysterious, welcoming rooms that enveloped the visitor with layers of texture. The soft fold Roman shades on the window were mirror images of each other, creating a stylized wood grain effect through the use of torn-edge silk ribbons stitched to the surface fabric. The station-ary panels are appliquéd in the same pattern as seen on the mirrored walls.

40 | VISION

Color, texture, balance, scale—all of

these are important considerations when

designing a room. But what really makes a

room interesting, and what makes a house

a home, are the lives and personalities

that inhabit these spaces and the family

ties that develop. V


Marisol Hernandez, Exciting Windows! by Marisol, Plantation, FL

A New York family was looking to renovate their Florida vacation home, espe-cially as the children were ready to move on from ‘kid’s rooms’ into something more stylish. The overall look of the home was clean, welcoming modernism, and the sibling’s bedrooms needed to carry that look through as well.

In the boy’s room, plantation shutters open on to an interior courtyard filled with lush plantings. Inverted pleat side panels in a warm taupe are finished with a 3" leading edge in cocoa brown.

The girl’s room has French doors to a small balcony that overlooks the fam-ily room. For both sound-dampening and light control purposes, the faux silk ripplefold draperies have both interlining and blackout lining. The same aqua blue faux silk was used for decorative pillows.

DETAILSCREDITS: Interior Designer: Deborah Rosenberg, Dimare Design Group, Aventura, FL. Window treatment designer: Marisol Hernandez, Exciting Windows! by Marisol, Planta-tion, FL. Workroom: Custom Creations. Installer: Drapery Solutions, Boynton Beach, FL. Photographer: Natalia Silbergleit.

SOURCES: Boy’s room. Plantation shutters: Norman Shutters. Window treatment fabrics: RM Coco and Carole Fabrics. Drapery hardware: Manhattan by Brimar. Girl’s room: Win-dow treatment fabric: Carole Fabrics. Drapery hardware: Park Avenue by Brimar.

42 | VISION

Pamela Kofsky, Elegant Interior Designs, Ambler, PA

A couple with two teenage daughters needed a family room with a more functional floor plan, more seating and a much more stylish look. They also wanted updated window treat-ments that would help reduce the sunlight that floods the room in summer and provide improved insultation in winter.

Pamela Kofsky’s first move was to rework the floor plan. The dated TV cabinet was removed and a new, larger flat screen TV was installed on the opposite wall, above the fire place. A plush velvet sofa takes the place of the TV cabinet, adding the extra seating requested. A matching sofa and a swivel chair finish the seating arrangements. The walls were painted a richer, warmer version of the sand color the family had grown used to, while a cut-pile wool rug in a bi-

directional strié ties the new palette together and helps hide traffic and stains.

Layered window treatments provide the requested additional light and climate control. A corded cable fabric in a warm antique bronze is topped by a box pleated valance with insert accents of warm red, coordinated with the main upholstery color. The panels and valances were lined and interlined, both for a more luxurious finished look and to provide additional insulation. The woven wood shades were lined as well, for both glare reduction when watching television and for the insulation needs. Since the renovation the clients have noted significant savings on their utility bills, which they attribute to the stunning new window treatments.


DETAILSCREDITS: Designer: Pamela Kofsky, Elegant Interior Designs, Ambler, PA. Workroom: Philadelphia Drapery and Upholstery, Philadelphia, PA. Installer: Jack Berman, Berman Blinds, Lafayette Hill, PA. Pho-tographer: Bob Graham, ns4u.com.

SOURCES: Drapery, upholstery and pillow fabrics: Robert Allen. Drap-ery linings and interlinings: Angels Distributing. Woven wood shades: Hunter Douglas. Carpet: Beatrice & Martin.

44 | VISION

Toni Berry,IFDA, Marie Antoinette Interiors, Sunol, CA.

As the daughter of a professional dressmaker, Toni Berry learned to sew as a young girl and it’s a passion she continues to pursue for both personal and professional projects. In her windowed laundry room, which is also kitted out as a sewing room, she designed a re-laxed Roman shade using a French floral motif fabric in soft jade, edged in a narrow jade flange and finished with a jade and taupe plaid border. The same plaid is used on the elegant swivel task chair.

On one side of the room, ribboned boards hold cards and tearsheets for inspiration. Across the way, glass-front cabinets are filled with vintage patterns and miniature sewing machines, evoking fond memories of time spent working on projects with her mother.

DETAILSCREDITS: Designer: Toni Berry, Marie Antoinette Interiors, Sunol, CA. Workroom: Carol's Roman Shade, Concord, CA. Installer: Toni Berry.

SOURCES: Roman shade, main fabric: Damask D’Avay in Fountain by Robert Allen. Roman shade and chair plaid fabric: Tilton Square in Surf by Robert Allen.


Castec Sales Company7531 Coldwater Canyon Ave., North Hollywood, CA 91605Tel: 800 828 2500 Fax: 818 503 8360 Email: [email protected]

www.castec.com

EST. 1973

© 2011 Fabritec, LLC. All rights reserved.

»Custom Fabric Treatments

»Natural Woven Shades

»Custom Roll Shades

»Solar Shades

»C.O.M.

custom window treatments

»Custom Roman Shades »Custom Drapery

»Natural Woven Shades™ »Solar Solutions™

there is no substitute for 40 years experience

crop/trim marks

Note: WE WANT THE FRAME IN THE AD.The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area.

THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.

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Our last two sessions were SOLD OUT!Sign up today to reserve your seat. This program is limited to 10 people.

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46 | VISION

New Product

Product

CHIC CLEATS

A beautiful way to tie up shade cords. Our secure cleat can hold a significant length of cord and the pull is a lovely way to com-plete your design. Why install a plastic or light weight wood cleat or pull when there is ChicCleats. Let your customer know you care about ALL of the details.

Please visit our new and improved web-site where you can sign up for your Trade [email protected]

HT WINDOW FASHIONS PRIMA SATEEN DRAPERY LINING

CALHOOK

HT proudly introduces Fire Retardant Cellular Shade Fabrics.

FR fabrics are newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Building on our “everything cellular...” concept, HT is a leading alter-

native supplier for all cellular shade needs.

Please contact us for detail information. Call 800/879-9512, fax 626/839-8861 or visit our website www.ht-wfonline.com.

Take another look at value.

Take another look at HT Window Fashions.

Exclusively from DesignWare, Prima Sateen is the finest 100% cotton sa-teen drapery available to the industry today. Its heavyweight density and high thread-count reduces wrinkles and increases the body of your cus-tom-made fabric designs. A water-repellent and crease-resistant finish also enhances this premium drapery lining. This combination of properties protects fine fabrics against UV-rays, moisture, stains, creases, and also insulates from heat and cold drafts.

Available in White, Ivory, and Cash-mere, it is the preferred drapery lin-ing of quality workrooms everywhere.

For a free sample and catalog, call 888/270-2301 or 770/271-9898 or go to www.designwareonline.com.

CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall sys-tems and Max-Space™ floor displays make the best use of your available space and help manage samples ef-ficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.

HT proudly introduces FIRE RETARDANTCELLULAR SHADE FABRICS. FR fabrics is newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Buildingon our “everything cellular...” concept, HTis a leading alternative supplier for all cellular shade need.

Please contact us for detail information. Call (800) 879-9512, fax (626) 839-8861 orvisit our website www.htwfonline.com.Take another look at value.Take another look at HT Window Fashions.


Product

WOODMART

WoodMart is a fully inte-grated manufacturer—from rough milling through finish-ing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

WOODMART

Exterior Shutters by Wood-Mart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/or raised panels. We also manufacture custom exte-rior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

Storch International, Inc. / Wintec Korea

Our Poly-Naturals Blackouts are 100% polyester fabrics with a high quality acrylic foam coat-ing. This color-matched coating is thin, does not change the texture of the fabric, and can be used with a variety of systems. Increase your profit margins with this new collection. Con-tact [email protected] or call +1-608-833-8222.

ONA DRAPERY

Ona Drapery Hardware Com-pany brings exquisite designs and exceptional value togeth-er in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individu-ally handmade and finished ex-actly to your specifications. We pride ourselves on quality work-manship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026.

48 | VISION

What’s BOLD: The January/February issue of Vision will include the annual resource guide, as well as previews from some of IWCE: VISION ’13 keynote speakers, all of which is developed to help your business be creative, fearless and bold in the com-ing year. Shown here is a fabric from the Finnish company Valilla, once a contract printer for other companies that has since re-invented its business to become a fresh new force in textiles and wallcov-erings.

Fire Retardant Cellular Shade Fabrics From window fashions TM

Ideal for commercial and home applications

Meet NFPA 701 (2010) standard

It provides a fire resistant barrier & halts its spread

Energy saving cell structure

Available in a broad range of colors, in light filtering and black out(custom color orders 6 boxes minimum - 8 weeks)

9/16” single cell - quick ship in 4 colors(cotton, winter white, fawn and pongee)

Order by the box (576 sq ft per box) or buy the shades.....

FR certificate - available upon request

Call HT window fashions at 1-800-879-9512Visit our website www.htwfonline.com

Safety

&

Style

Everything Cellular ...

döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.com

• Roman shades

• Sliding Panels

• Swag mounting system

• Sunrooms

• Skylights

döfix Cordless Shades

The side tracked shades

that operate top down or

bottom up. The safest

solution for shades today!

döfix Sliding Panels

Contemporary, clean look.

Smooth cascading operation.

Another option for cordless

window treatments.

döfix aluminum slat AL1

...transforms your ideas into existence

Call 800-962-8983

for more information

wfv november/december 2012

Documents

fort lauderdale

control fabrics

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south orange avenue

service center

sheerweave interior

sheerweave style