what buyer's want: michelle stark of men's health
TRANSCRIPT
JUNE 2011
How We Hire Photographers Michelle Stark
Senior Photo Editor
Men’s Health Magazine
MEET MICHELLE STARK
• Senior Photo Editor, Men’s Health
• Asst. Photo Editor, Deputy Photo Editor, Men’s Fitness
• Photo Researcher, Colors
• Photo Asst., Glamour
• Graduated from Boston University
PHOTOGRAPHY IN MEN’S HEALTH
• Men’s lifestyle magazine focused on health, nutrition, food, gadgets, and fashion
• Real & relatable, not overly pretentious
• Imagery driven by stories
• Not overly digitized or retouched
CONTRIBUTING PHOTOGRAPHERS
• The “well” is the meat of the magazine
• 10-15 shoots per issue
• Use 1-4 images from each shoot
• Well-known and established photographers
• Also license images from stock agencies for set rates – Getty, AP, Trunk Archive, folio-iD, Retna Images, iStock, August Images
FINDING NEW PHOTOGRAPHERS
• Must fit the magazine’s style
• Food, still life, portrait, fashion, fitness
• Hire first for small stories or license one photo
• Portfolio reviews
• Do one thing and do it well
MICHELLE WILL READ YOUR EMAIL IF…
• Personalized and addressed to me
• Explanation of why you’re a good fit for the magazine
• Images are embedded in the email
• Don’t use a subject starting with “Re:” because it looks like you’re trying to trick me
WEBSITES THAT CATCH MICHELLE’S EYE
• Easy to navigate
• Loads quickly
• No elaborate intros
• No music
• Easy to move from large images to thumbnails
• Include tear sheets if you’re established
ahetherington.com
www.johnloomis.com
www.levibrownphoto.com
nigelcox.net
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