What I learned at camp

• PodCamp Boston 4, that is!

• By Pamela Reinsel Cotter

Why use social media?

• Social media increases your brand value – the more engaged a customer is, the more the brand is worth.

Registered users/members

• The importance of customer lists cannot be overstated.

Why monitor your audience?

• @ElizabethHannan (Web marketing manager, Pragmatic Marketing) -- Analytics don't always give whole picture

Measuring more than just clicks –– the tools

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, etc.

TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and analytics on who, what, and how videos are being viewed. TubeMogul tracks rich, standardized analytics far beyond "views," including per-second audience drop-off, audience geography and much more.

PR Metrics –– Tracks the buzz about your company, a tradeshow or topic and find out how your company compares to the competition.

More tools

• PeopleBrowsr is a simple visual dashboard that adds more power to Twitter, your other online identities by showing you activity across various social sites and microblogs.

Measuring the “projo” brand

Measuring the 5 ‘C’s

• Communication

• Culture

• Connections

• Comparisons

• Communities

Other tidbits and tools

• http://www.pewinternet.org/ –– The Pew Institute for American Life’s Internet project –– stats on everything Webby you could ever want.

• Infomatics –– new degree offered by one California college combining systems analysis, metrics and of course, news and information.

Video still important

• Because of the proliferation of iPhones, Internet video viewing is growing at a rate of 80 percent a year.

• New tool: Animoto – Free, 30-second videos from photos with music –– “the end of slideshows”

Yoga by the Sea

Networking with attendees

• More than 300 people attended PCB4, and the contacts I made with those folks were invaluable. We talked about all kinds of things, including an impromptu session I attended on “The Future of Work,” and how social media may change over time for those of us who use it in our jobs.

Thanks!

• For allowing me to attend PodCamp Boston 4.