9 things i learned @ lean camp-san francisco 2013
DESCRIPTION
I attended Lean Camp-San Francisco yesterday (Sunday, 12/8/13). This was the first of numerous events around the Lean Startup Conference 2013. Hosted at Runway-SF incubator/shared workspace. Discussions included customer development, lean startup methodologies for enterprise sales, robotics, product development, team building, and women in tech. Here are a few observations and lessons I learned. Lean Camp (www.leancamp.co) is a practical, high-energy day connecting Lean Startup and other communities. You discover the tools that are right for you, by learning from people who put these approaches into practice. Get actionable feedback on your current challenges and learn from a variety of people and disciplines.TRANSCRIPT
+
9 Things I Saw @Lean Camp-San FranciscoLean Startup Conference 2013
+ 1. @TriKro @SaintSal & Team put on a well-structured, unstructured Lean Camp
+2. More women please
+3. Alarming ambiguity about:
“What the &$&#! is a Customer?”
This bothers me. There has to be a better way.
When have you properly exhausted market segments & customer types? No clear answer in the discussion.
It’s lazy to say – “Ask you current customers why they bought…” Umm… I don’t have any customers. That’s the point of the exercise.
+4. Think: Mutual Disqualification
Lean Startup Metrics Applied to Enterprise Sales
1. What are the reasons the prospect disqualifies your solution?
2. What is the reason you disqualify the person from pursuing a sales process.
+Mutual Disqualification:
Find a Trigger Point early
i.e. If your solution doesn’t solve a significant problem, you’re disqualified.
i.e. NDA – If the prospect isn’t willing to spend one hour with her legal team on this, disqualify them.
i.e. – If the prospect isn’t willing to bring 2-3 additional people into the process, disqualify them.
+5. Build-Measure-Learn Your
Sales Process
+6. When someone says “The book says…”, the answer is “Which book?”
Books by Steve Blank, Eric Ries, and others are just the start.
I think of “Lean Startup” as a platform. It’s up to the community (read: you and me) to build apps off of that platform.
+7. You can rank-order your product risks in 10 minutes with Post-It notes
+8. Cynefin is an acceptable topic
Led by @davidjbland
and@sammcafee
+9. Eric is like Santa Claus – He
knows when you’re at Lean Camp…