Shishu AnnapurnaTheme: Life In Lockdown

What if we are in a lockdown situation for more than a year?

Date and Place: 15th May 2020, Mumbai

Team

Anaghaa Chakrapani

2nd Year UX Design Student,

Avantika University, Ujjain

Tarun KumarMENTOR,

Ph.D Research Scholar, CPDM,

Indian Institute of Science, Banglore

Ananyaa Chakrapani

Student,

DPYA High School, Mumbai

Radhika Chakrapani

Homemaker

B.Com, SIES College, Mumbai

Lockdown Scenario

Anandi Kishan*, a migrant worker from Jharkhand and her son Krishna** have been stuck in Mumbai during this Global Pandemic- COVID 19. She lost her husband due the virus and was laid off as well. She is now struggling to fund healthy meals for herself and her young son- how can one expect her to do this with no income?

*name has been changed**name has been changed

[1] https://internationalstorytelling.org/india/wp-content/uploads/2012/04/18_Education017.jpg

[2] Brett Cole/Brett Cole Photography

Problem Identified

PROBLEM DESCRIPTION

There are more than 9.9 million migrants (living in Mumbai alone with no jobs) who cannot provide food for their family, especially infants and young, growing children [5]. These children are the future of our nation. The schools which provide mid- day meals have been shut down. Moreover, the Anganwadi workers who provided meals to these children from BoP families (who earn less than $2 a day) are unable to do so. What are the physical, mental and psychological impacts of this COVID19-induced lockdown on these children (BoP)? What can be done to ensure provision of food (for children and their mothers) and mental stress- management for this affected population of the migrant workers?

[5] https://timesofindia.indiatimes.com/city/mumbai/53-of-citys-migrants-from-within-the-state/articleshow/70322261.cms

[3] https://www.telegraphindia.com/india/coronavirus-with-17-migrant-workers-dead-lockdown-and-not-covid-19-claims-20-lives/cid/1760595

[4] https://www.irishtimes.com/news/world/asia-pacific/india-is-walking-home-millions-of-migrant-workers-flee-locked-down-cities-1.4215723

Problem IdentifiedWHY IS IT AN URGENT PROBLEM?

1. Hunger is the main problem for the migrant workers since they have no source of income and have children to feed.

2. The children are confined in a limited space, and they are not allowed to socialise and participate in leisure activities. Hence, their mental and psychological stress would increase. This stress can affects their mothers too.

3. Since they have no source of income, the well being of the family is compromised.

[6] https://lh3.googleusercontent.com/MHbW79KhjruOpdOgeyJpgfPRwuSXtRa0MB2ywfXMrkaMl-GW1-1FiVXZ6Uuc62w_EaueZA=s129

[7] A batalha política de dois povoados por bebê nascido em fila de banco na Índia - Internacional

Target User

A female migrant mother and her child

Job Title: Worker Gender: FemaleFamily Setting: New Family

DEMOGRAPHICS

Income: Less than $2 per day Education: None- primary schooling

FEELINGS

Values & Goals: Feed her children and manage mental and psychological well being of the children.

Worries: Might be affected by the virus, Lack of drinking water

OBJECTIONS

Cost: The cost of rationValue:The quality of food for the price

Fear: Falling sick due to the food

Target Audience

KISHORE SHARMA* (A donor)

Job Title: Manager at Kotak BankGender: MaleFamily Setting: Matured Family

DEMOGRAPHICS

Income: 20L P.A.Education: MBA

FEELINGS

Values & Goals: Donates and helps NGOs in activities Worries: might catch the virusInfluences: Social media

OBJECTIONS

Cost: Cost efficientValue: Reach the needy peopleFear: Quality of food items, time for the food to get spoilt.

*names have been changed

Explorations

ALTERNATIVE SOLUTIONS

1. The families living in the BoP segment can

be provided with cooked food and fruits for

a whole day. A toy will also be provided to

the kids to play with. There will be board

games like ludo or snake and ladder-which

can be played by the whole family.

2. The families who belong to BoP and lower

middle class will be provided with

ready-to-cook food items and fresh fruits.

They will only need to add hot water to the

packets and it cooks up a delicious meal.

[8] https://www.realfoodindia.com/900-million-do-not-have-enough-to-eat/

[9]https://www.pinkvilla.com/trending/india/drdo-food-menu-these-food-items-will-be-served-astronauts-during-mission-gaganyaan-498206

SolutionThe word ‘Shishu Annapurna’ means “Food and overall well-being of the Children” in Sanskrit. Shishu Annapurna provides help to the children in the BoP and helps them to reduce physical, emotional as well as mental stress. This solution nurtures them with healthy meals and provides a toy for them to play with.. This also reduces the stress of the mother regarding the provision of food. The world has around 2.7 billion people in the BoP segment that is 37% of the global population[17]. During times like a global pandemic or Natural disasters, this can be used as a relief for the people and the children living in the BoP segment.

https://en.wikipedia.org/wiki/Bottom_of_the_pyramid

[17] https://en.wikipedia.org/wiki/Bottom_of_the_pyramid

[10][11]

[12][13]

[14] [15]

[16]

Solution

The box includes a fruit, a packet of milk and 2 food items along with a toy. The box also include wooden cutlery like spoons and forks. The toys will be made by traditional local artisans who make Channapatna dolls, Kondapalli toys, and the like. The box also include DIY toys and paper toys which are sustainable and non-toxic.[21] Additionally, this box also includes some nutrition for the mother. The quantities have been measured according to the needs of the children. The milk packets will be packaged in Tetrapacks which are leakproof and sustainable. The other food items will be wrapped in banana leaf or any other locally-sourced natural packaging material available in the region. A set of masks is also provided to fight the infection of COVID19.

[21] Bhalla K., Rangaswamy J., Kumar T., ILCM, 2017

[18]

[19]

[20]

Alternative Solution:Rural Scenario

There will also be a box which will have dry, uncooked ingredients for the children living in the rural parts of the country. This box will contain dry, uncooked rice and dal, packet of oil, salt, sugar, masala, a packet of milk, a set of spoon and fork and a toy. The dry food will be packaged in paper bags. This will also allow the mother to cook meals according to family’s taste. Moreover, the food will not get spoilt.

[22]

[23]

[24]

Solution

The meals will differ according to the age group of the child. The meal plan is set according to child’s need. For the children and the mothers who live in the rural areas, they will be provided with the staple dal and rice using which they can create various dishes according to their taste.

Chart

4 months - 8 months 9 months - 2 years 3 years - 5 years

CHILD Milk/Lactogen Milk/Lactogen Milk

Cerelac

Dal Khichdi,Rice Pulav,Curd Rice, Rice & Ghee

Dal Khichdi,Rice Pulav,Curd Rice, Rice & Ghee

Cooked and thinly pureed and strained vegetables.

Chapatis with vegetables, Vegetable Paratha

Chapatis with vegetables, Vegetable Paratha

Apples,Banana

Bread Sandwich,Poha,Upma , Idli,Dhokla, Biscuits

Bread Sandwich,Poha, Upma,Idli,Dhokla, Biscuits

Rice porridge Apple,banana Apple,banana,Dry Fruit

MOTHER Chapati with cooked vegetables/pulses

Chapati with cooked vegetables/pulses

Chapati with cooked vegetables/pulses

Solution

Shishu Annapurna is promoting sustainability as well as helping and promoting the local artisans. This also promotes PM Modi’s “Be vocal about local”. This project would be a PPP and will partner with Governments, NGOs, UN and will also use crowdfunding. Furthermore, people can also donate meals on the website and the app. This will also work on commercial basis for the people who wish to buy it for the children.

[26]https://www.thebetterindia.com/94837/nirmal-art-artisans-cooperative-society-empowerment/

[25] https://www.youthkiawaaz.com/2018/08/the-last-45-nakkash-artisans-of-nirmal/

User Experience

The website and the app works as a platform for the people who are stuck at home, yet want to help the worst affected. This would be a channel through which we will receive the funds through crowdfunding.

India is projected to hit 401m+ smartphone users in 2020 [26.1]. The app can be used by the people who would like to have this kit. They can either simply call us through the website or the app using a toll free number.

User Experience

Demo version of the website: https://r69pih.axshare.com

The website will also used by the our team to monitor the working of the supply chain. This can also be used by corporates to contact us and also be used to for donations.

Fig. 15.1 shows the flow of the website. You can experience a demo version of the website in the link below.

The languages used to to build is HTML and CSS and the user interface were created on Figma and Axure.

(Fig. 15.1)

User Experience

App prototype: https://a9hiz3.axshare.com

The application will also used by the our team to monitor the working of the supply chain. This can also be used by corporates to contact us and also be used to for donation.

Fig. 16.1 shows the flow of the website. You can experience a demo version of the application in the link below.

The languages used to to build is XML in the front-end and Java in the back-end and the user interface were created on Figma and Axure.

(Fig. 16.1)

User ExperienceThe outer packaging has a playful background with cute and juvenile illustrations which are colourful. It also has a sticker indicating the content in the box according to the age group. There will also be a puzzles like Maze, Sudoko etc or games like ludo, snake and ladder at the backside of the outer packaging. Such games will encourage family time. They will be provided with the coins and dice. Such games will be available weekly. An outline of a illustration will also be given at the back for the kids to colour along with a set of dry, non toxic crayons. The best before date will be given on the sides.

Link to video: https://drive.google.com/drive/folders/1A5jJLSG_F4imUelewTWC9zdBQLj3CQC3?usp=sharing

Process

The design process followed by our team was:

1. Empathy

2. Group Brainstorming

3. TRIZ based morphological analysis

Process

Empathy

After the nationwide lockdown was announced in India by Prime Minister Modi, the migrant workers who live on daily wages immediately lost their jobs. Stuck in an alien city with no source of income was scary. With no public transportation, the migrants started walking back to their home states. When the news reporters asked Why are they walking back so far to their hometown?, they said even though we have a roof over our head, we have neither money nor food to feed our family.

[27]

[28]

[29][30]

[31] [32]

Process

Group Brainstorming

The team came up with a few ideas first which

we pitched to our mentor. We discussed and

merged few of those ideas and came up with a

few solutions. The idea we came up with was to

design something for the BoP segment, the

migrant workers who have been affected the

most during the pandemic. We had articles

about how they were suffering without food and

shelter and also how many of them were dying.

Process

TRIZ on based morphological analysisWhen we decide that we are working on

design for BoP, our mentor suggested we

use TRIZ. We created a table and noted

down the user base, type of food we could

provide, the economic status, the cost price

of the whole package, the life cycle/how

long the product will last and where it will be

produced. We have added dots to the

criteria which we will be using in our design

using colour codes. D1 is the idea/solution

we will be taking forward.

Impact

“When the mother is happy, Family is happy. When Family is happy, Nation is happy” ~Dr. APJ Abdul Kalam

This quote by Dr Kalam is indeed very true. When a child is born,the mother makes sure that her baby is safe and is taken care of accordingly. When she sees the child happy, it gives her immense joy and also the family is happy. Even the smallest achievements of her children cheers her up. The true joy of a mother is to see her children content and achieve all the successes in life. When one child is happy,the entire family is happy and when many children are happy, the entire nation is happy and these happy children are the future of our nation.

[33]

[35]

[34]

[37][36]

Execution & Viability

This box has perishable goods as well as non-perishable goods and these two will be sourced from 2 different places. The sourcing of raw material for the perishable goods will done through wholesale markets.. The meals will be cooked and packaged at the community kitchens. The toy will be sourced from local toy artists. The whole box will be put together at a warehouse where the packaged food and the procured toys will be delivered through tempos. They will go through quality checks. These box will be distributed through volunteers and Anganwadi workers to the children living in BoP. They can also be delivered by the delivery partners like Zomato and Swiggy to people’s houses.

Start

Execution & Viability

When this is scaled throughout the country or globally, the menu will be created according to the local tastes ad cuisine as well as the local crops grown in the region. This becomes sustainable as well as cost efficient-both to produce food and package it.

[38]

[41]

[42][39]

[40] [43]

Execution & Viability

This will be under a PPP model where government and other non-profit organizations would be helping us financially. We will also be using crowding funding on our website and application, where people can donate for meals and pay how much ever they like to. These boxes can also be bought by people of the middle class and higher middle class. All the data regarding the project and the supply chain will be stored in a data cloud system (AWS). The partners for this project will be able to see how everything is working through a login access provided to them. These will also be used by volunteers to review the smooth running of this supply chain.

[44]

[45]

[46] [47]

[48]

[49]

System Diagram

Public-Private Partnership

Crowdfunding

Total funds will be used to support the supply chain

Thank you![50]

Our team would like to thank our mentor- Mr. Tarun Kumar for guiding us through this amazing journey. We would also like to thank the organizers- UX India and UMO Design for this amazing opportunity.

Credits[1] https://internationalstorytelling.org/india/wp-content/uploads/2012/04/18_Education017.jpg

[2] http://www.brettcolephotography.com/media/6658d149-2402-4953-aaf2-2d118533718c-a-mother-and-her-son-in-a-slum-area-in-taratala-kolkata-ind

[3] https://www.telegraphindia.com/india/coronavirus-with-17-migrant-workers-dead-lockdown-and-not-covid-19-claims-20-lives/cid/1760595

[4] https://www.irishtimes.com/news/world/asia-pacific/india-is-walking-home-millions-of-migrant-workers-flee-locked-down-cities-1.4215723

[5] https://timesofindia.indiatimes.com/city/mumbai/53-of-citys-migrants-from-within-the-state/articleshow/70322261.cm

[6] https://lh3.googleusercontent.com/MHbW79KhjruOpdOgeyJpgfPRwuSXtRa0MB2ywfXMrkaMl-GW1-1FiVXZ6Uuc62w_EaueZA=s129

[7] A batalha política de dois povoados por bebê nascido em fila de banco na Índia - Internacional

[8] https://www.realfoodindia.com/900-million-do-not-have-enough-to-eat/

[9] https://www.pinkvilla.com/trending/india/drdo-food-menu-these-food-items-will-be-served-astronauts-during-mission-gaganyaan-498206

[10] http://www.millenniumpost.in/big-stories/rs-17-lakh-crore-stimulus-to-help-poverty-stricken-406407

[11] http://www.projectsfirstlife-trust.org

[12] https://medium.com/@ashishnetworks/writing-scalable-api-is-like-making-khichdi-cd5599a3ddd7

[13] https://www.compassion.com.au/blog/what-possessions-do-children-living-in-poverty-treasure-mos

[14]https://english.newstracklive.com/news/ministry-of-home-affairs-allows-movement-of-migrant-workers-tourists-student-set-cstranded-at-various-places-mc23-nu870-ta294-10

88748-1.html

[15] https://twitter.com/redfishstream/status/1243885553386471425

[16] https://www.pinterest.com/pin/292452569551126146/

[17] https://en.wikipedia.org/wiki/Bottom_of_the_pyramid

[18] https://www.toysofcpt.com/traditional-dolls/371-traditional-couple-antique.html

[19] https://www.vouskart.com/Amul-Taaza-Homogenised-Toned-Milk-200-ml-Tetrapa

Credits[19] https://www.vouskart.com/Amul-Taaza-Homogenised-Toned-Milk-200-ml-Tetrapa

[20] https://foodcomas.com/2013/06/01/tum-ayam/

[21] Rangaswamy, Jananee, Tarun Kumar, and Kriti Bhalla. "A Comprehensive Life-Cycle Assessment of Locally Oriented Small-Scale Toy Industries: A Study of

traditional Channapatna Toys as Against Low-cost PVC (Poly-Vinyl Chloride) Toys Made in China." Procedia CIRP 69 (2018): 487-492.

[22] https://www.gitagged.com/product/channapatna-toy/

[23] https://www.vouskart.com/Amul-Taaza-Homogenised-Toned-Milk-200-ml-Tetrap

[24] https://www.amazon.in/Paper-Snack-Bags/dp/B072LXHX8M

[25] https://www.youthkiawaaz.com/2018/08/the-last-45-nakkash-artisans-of-nirmal/

[26] https://www.thebetterindia.com/94837/nirmal-art-artisans-cooperative-society-empowerment/

[26.1] https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/

[27] https://thewire.in/rights/covid-19-lockdown-migrant-workers-children-implications

[28] https://www.ndtv.com/india-news/migrant-worker-wheels-pregnant-wife-child-on-makeshift-cart-for-700-km-2228386

[29] https://twitter.com/Makraniii/status/1244520294967963653

[30] https://www.scoopwhoop.com/opinion/has-india-forgotten-the-workers-of-the-informal-sector

[31] https://www.gofundme.com/f/feeding-delhi-during-covid19

[32] https://www.iol.co.za/news/world/coronavirus-lockdown-leaves-indias-poor-jobless-and-struggling-to-eat-45581397

[33] https://www.indiamike.com/india-images/pictures/delhi-slum-kids

[34] https://www.savethechildren.org/us/what-we-do/events/mothers-day-donations

Credits[35] https://www.coloursofindia.org/shopping-tours

[36] https://hi.quora.com/हदंी-Quora-की-सबसे-खास-बात-आपको[37] https://en.wikipedia.org/wiki/A._P._J._Abdul_Kalam

[38] https://www.easternmirrornagaland.com/congress-asks-party-workers-to-step-up-efforts-to-mitigate-suffering-of-migrant-labourers

[39] https://english.newstracklive.com/news/13-people-died-due-to-lock-down-in-india-mc23-nu764-1080523-1.html

[40] https://spiceclubuk.com/urad-chana-dal-masala-recipe-spicy-punjabi-dal/

[41] https://www.agrifarming.in/organic-basmati-rice-farming-practices-for-beginners

[42] https://www.agrowon.com/agriculture-news-marathi-cultivation-soyabean-2036

[43] https://ilo.wikipedia.org/wiki/Trig

[44] https://unsplash.com/photos/BFdSCxmqvYc

[45] https://unsplash.com/photos/K0E6E0a0R3A

[46] https://apimagesblog.com/blog/2015/08/28/indias-religious-kitchen

[47] https://unsplash.com/photos/lbLgFFlADrY

[48] https://www.republicworld.com/india-news/general-news/india-reports-biggest-one-day-virus-spike-as-lockdown-eased.html

[49] https://te.m.wikipedia.org/wiki/దస్త ్రం:India_flag_emblem.jpg

[50] https://www.youtube.com/watch?v=yNAzq4lx_rs