what is a great video?
DESCRIPTION
TRANSCRIPT
What is a Great Video?
& How Do You Know It
When You See It?
By: Ilyce Glink
NOTE: Click on
the pictures
posted in the
slides to view
video examples
of the elements.
Elements of a Great Video
#4 Great Production Value
RECAP: 8 Elements of a Great Video
1.Good Idea
2. Well Shot
3. Lots of Light
4. Great production value
5. Entertaining
6. Informative
7. Watchable
8. Point of View
Tools & Equipment
• Camera
• Lens
• Lights
• More Lights
• Microphone
• Green Screen
• Black Screen
People
• Videographer
• Lighting Specialist
• Sound
• Just You
What are you trying to do?
Who are you trying to reach?
Build a video that allows you
to do what you want to do:
• Show off a gorgeous listing
• Show off how smart you are
• Teach new brokers old tricks
• Harness top tricks for top producers
• Help buyers & sellers understand the
process
How does this play in the
Think Glink world? I help inform consumers about personal finance and real estate issues that affect them. I do this directly through my website or through other entities, like real estate brokerage firms, AOL, Yahoo, & CBSNews.
But I also want to sell
things and close deals
- just like you!
My new webinars have
9 videos (2:30 run time)
and 9 ebooks (100s of
pages)
Biggest mistakes video
newbies make?
• Don’t know how you want it to look
• Don’t know what you want to say
• Don’t understand how to creatively
use technology
• Don’t know how to gather online
attention
Biggest mistakes video
newbies make?
Everyone wants a “viral” video.
Truth is, you can’t really
engineer one. You have to get
lucky.
Making a great video is all
about planning & paying
attention to details • Know who you’re going to shoot, when and
why
• Be sure you get a video release from anyone who appears on camera
• Make sure you have enough hands on deck
• Give yourself extra time
• Relax - especially if you’re going to be on camera
Shameless Self-Promotion
You can make my Real Estate Minutes series
available to your clients.
thinkglink.com
Want to learn more? Check out
our sites at: