what is bricks & mobile
DESCRIPTION
Presentation at the Bricks & Mobile event that we co-founded.TRANSCRIPT
Engaging&Instore&Experience&that&Generates&Shopping&Excitement&
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Steen&Andersson,&CMO,&5th&Finger&JJ&Hirschle,&Head&of&Retail,&Google&
George&Findling,&Enterprise&Architect,&Crate&&&Barrel&&
The AVA in-store iRobot with iPad head
Is This In-Store Mobile?
Is This In-Store Mobile?
Is This In-Store Mobile?
Is This In-Store Mobile?
Is This In-Store Mobile?
Is This In-Store Mobile?
In-Store Mobile
In-store mobile is: Leveraging the power of mobile’s deep consumer relationship to connect with shoppers inside a bricks and mortar location. At 5th Finger, we call this:
Bricks and Mobile
The role of In-Store in… Apparel…
In-Store Mobile Is Important
Consumers Are Already Using It
70% of smartphone owners have used their mobile while shopping in-store -Google Insights, May 2011
• Price Comparisons • Customer Reviews & Ratings • Stock Checks • Check-in • Coupons • Access Promotions
Price Comparisons Are Happening
Amazon, eBay, RedLaser and others are providing retail customers a mobile solution to research, compare and purchase while in-store.
49% of smartphone owners have used their mobile to compare prices. -Google Insights, May 2011
Shoppers Prefer Mobile When Seeking Further Product Information How 5th Finger retail client customers prefer to find product details while in-store. (app users)
Mobile Shoppers Love Promotions
80%
30%
Promotions
Special offers
Product info
Outfit/project ideas
Reviews
How to/informational videos
Percentage of survey respondents that indicated mobile app feature as a high priority
What makes a great in-store Experience?
Simplicity - Demonstration of the Starbucks Card Mobile App on a smart phones at the Capital Gallery Starbucks in Washington, DC. / Garrett Hubbard/USAT (Paying with Starbucks card)
Richness - In-store ordering and check-out system via iPad at Specialty’s in San Francisco.
It’s About Convenience Target Makes Shopping Simpler
Tip Customers over the threshold to certainty of purchase.� Scan products in-store and view product specifications, features and read reviews.
It’s About Engagement Shopkick Uses Achievement to Motivate
A retailer agnostic approach that gamifies the shopping experience with offers and deals provided by brands. The clever sub-audible in-store location tool provides the best 'heads up display' potential in the market today as someone walks around the store.
Mobile Will Be…
Your Mobile Associate Basket expansion
Your Wallet Convenience and speed drive purchase
