what is inbound marketing? how to double your traffic and increase leads by 600%
TRANSCRIPT
How to Double the Traffic
to your Website
and
Get 600% more leads
@aj613 | ajsingerstudios.com | [email protected]
Where you can
download these
slides:bit.ly
@aj613 | ajsingerstudios.com |
The Power of
4
#1
I am not making this up
5
• Website
• Blog
• Google+
• YouTube
• etc.
#2
Do Try This at Home
6
#3
What is it?
Inbound MarketingAttracting and Winning New Business by Creating Helpful Online Content
and Sharing it with Past, Present, and Future Clients
What is Outbound MarketingWhen Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not
What is Outbound MarketingWhen Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not
What is Outbound MarketingWhen Brands Interrupt What You Want to Do
With What They Want You to Buy
#4
What Inbound is not
#5
What’s Wrong with Outbound?
44% of direct mail is never opened
86% skip TV commercials
91% unsubscribe from emails
200 Million say “do not call”
#5
What’s Wrong with Outbound?
Inbound leads cost
than outbound leads.
61% LESS
Source: Search Engine Journal
#5
What’s Wrong with Outbound?
Inbound marketing delivers
54% more leads into the
marketing funnel than
traditional outbound leads.
Source: HubSpot
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• Blog
• Research Online
• Ask Your Past Clients
• Ask your Staff
• Social Media
• Have Accounts
• Share Content on Them
#6
How Do You Attract Leads With Inbound?
0%
43%
85%
128%
170%
213%
Blog No blog
Ave
rage
Mo
nth
ly L
ead
Gro
wth
Column1
Companies That Blog Generate 126%
More Leads Than Those That Don’t
Source: HubSpotSurvey N = 2,300
15
• Have Forms on Your Site
• Free Consultations
• Premium Content
• Landing Pages
#7
How Do You Create Leads with Inbound?
16
• Email Useful Content
• Learn Buying Signals
• Understand Workflows
#8
How Do You Close Deals with Inbound?
17
• Listen on Social Media
• Continue Sharing Useful
Content
• Create a Personalized
Experience
#9
How Do You Use Inbound to Retain Clients?
18
#10
What Should You do Next?
Doing it Yourself Outsourcing
Where you can
download these
slides:bit.ly
@aj613 | ajsingerstudios.com |