What is the value What is the value proposition of food proposition of food

integrity programs to integrity programs to individual organisations?individual organisations?

Des BowlerDes BowlerManagement for TechnologyManagement for Technology

www.initmedia.com.au 1111thth May 2011 May 2011

What are the drivers for food What are the drivers for food integrity programs? integrity programs?

Regulatory compliance Regulatory compliance Market demandMarket demand Product differentiationProduct differentiation

E motive buying

P r ic e/ c onvenienc e

buying

C onsumer buying behaviour

Influenc ed by marketing

What are the cost benefits for food What are the cost benefits for food integrity programs? integrity programs?

More market share or high price?More market share or high price? Commodity market?Commodity market? Return on investment?Return on investment?

C os t eff ec tive balanc e

P roduc t pr ic e due to program c os t

M arket pr ic e/ vo lume sens itivity

What are the risks for additional What are the risks for additional food integrity programs? food integrity programs?

Who can use the product integrity program Who can use the product integrity program information? information?

Could this information be used against me Could this information be used against me if something goes wrong? if something goes wrong?

Who will get the blame?Who will get the blame?

What is the take home message? What is the take home message?

Determine the cost benefit on a product Determine the cost benefit on a product and market basis. and market basis.

Safe guards to protect the company. Safe guards to protect the company.