what is this ux thing?
TRANSCRIPT
WHAT IS THIS USER EXPERIENCE THING?
Presented by Youmna Aoukar
HI MY NAME IS [email protected]
WHAT IS UX?
IN THIS COURSE WE WILL...1-LOOK AT EXAMPLES OF UX IN DIFFERENT DISCIPLINES
2-DO AN EXERCISE TO DEFINE THE PARTS OF UX
3-LOOK AT THE COMPONENTS OF THE BASIC THEORY/FRAMEWORK OF UX
4-LOOK AT EXAMPLES OF GREAT USER EXPERIENCE AND UNDERSTAND WHY THEY ARE GREAT?
5- UNDERSTAND THE UX PROCESS BY SHOWING YOU EXAMPLES OF MY WORK
6-QUESTIONS? RESOURCES? HOW TO GET INTO UX
WHY SHOULD YOU BE EXCITED ABOUT UX?
Olly the web connected smelly bot http://www.ollyfactory.com/
PLAY
Fat Duck restaurant experience:Like a kid in a sweet shop
http://www.thefatduck.co.uk
PLAY
ICE BREAKER 1-Introduce yourself (Name,Profession?)2-Why are you interested in learning UX?
EXERCISEWHAT IS UX?
Think about keywords that come to your mind when you think about UX
UX FRAMEWORK
=work of multiple people
Development
Prototyping
Business requirements
User research
Content Strategy
Interaction Design
Testing
QA
Copywriting
Information ArchitectureVisual Design
UX CHECKLISTBeing in this field requires
Problem solving
Listening
Observation
Innovative
Analytical
Methodological
Holistic
Risk taker
Realistic
Rational
EmpatheticCommunicative
Storytelling
Source: quirky.com
USER RESEARCH
• Informs Strategy• Tests solutions• Compares performance• Measures success
Good design starts with research
Some questions we hear : Is there a customer need or a market for this product? Are we solving a problem that respond to users needs and behaviors? What problem are we tackling? How many users used this website in the past? What is the data? Is this the right feature for this website/product?
INFORMATION ARCHITECTURE
• Facilitates understanding of the system• Orders meaning• Creates clarity• Establishes consensus
Structure your content and prioritize it
Some questions we hear : How is the navigation of the site organized ? How are we going to prioritize content?How many main pages does our site/app have ?
INTERACTION DESIGN
• Designs the pieces• Refines the flow• Determines the errors
Designing the behavior of the product
Some questions we hear : Is the product behavior predictable, expected, and usable? Can our user accomplish her goals without many steps or much conscious effort? What are the main features of the website?
SO...WHAT IS UX ?
UX IS A RESULT1-How user feels : Effect you have(happy, sad,confused...)2-How users act: Your return of investment (ROI)
WHAT IS GREAT ABOUT THESE EXPERIENCES?
Instagram Netflix
BMW Car DashboardHermin Miller
ChairiPhone
Xbox
Square Cash MTA Kiosk
Oculus Rift Mario Kart
Uber App
WHAT IS GREAT ABOUT THESE EXPERIENCES?
1-Solves a problem2-Creates habits 3-Inspire Emotions3-Becomes Indispensable
HOW DO WE MEASURE WHAT IS GREAT ?
1-Business goals (increased sales, acquired users)2-Competition (Competitive offerings against competition)3-User testing(Validation of the UX with users)4-Data analytics (Metrics:clicks, number of visits etc..)5-Social media stats (social buzz on Twitter, Instagram, Facebook etc..)
IA HEURISTICS
Source: Abby Covert IA Heuristics
UX DESIGN PROCESSis a set of tools and techniques to take users needs intoaccount at every stage of the product lifecycle.
DISCOVER
•Determine business needs and goals by workingclosely with the strategy team or product managers
Technique: Stakeholder interviews or issue card exercise
---> Business requirements
Issue card exercise for the redesign of a consulting company website. The goal of this exercise was to understand business needs and pain points
DISCOVER
•Determine users needs by engaging and observing target audience
Technique: User interviews, surveys, ethnographical studies
*For interviews, users can be recruited or guerrilla style interviews can be conducted in problem space
Survey sample for curriculum development of online education platform?
DISCOVER
•Look at your competitors
Technique: Competitive Analysis
----> Understand best practices and patterns of behaviors
Competitive analysis diagram for donation based website
DISCOVER•Create personas which are fictional users that represents the target audience of the product:who they are (demographics), theirs behaviors, needs, goals and pain points.
They can be also be created by looking at a the data collected from the user interviews/surveys/ethnographical studies and the similarities and differences in patterns of behavior
Tool: Persona table
Personas template
PERSONAS
WHO?
DEMOGRAPHICS
BEHAVIORS
NEEDS/GOALS
FIND THE PROBLEMS THAT PEOPLE FACE WHILE NETWORKING IN THE ART WORLD IN ORDER TO FIND SOLUTIONS/ IMPROVEMENTS
Personas of Mail ChimpSource: Mail Chimp
DISCOVER
•Create customer journeys which are the key stages of a users activities in the problem space, how they behave in each stage as they move to complete their tasks
Tool: Customer journey map
----> Identify opportunities, obstacles and possible features for the product
Andy app / Customer journey that defines key tasks that people perform before, during and after an art event (like Art Basel) . This diagram maps out the different tasks, different environments and different feelings that the person has.
task gridWalk me through your networking activities BEFORE an art event
MAIN TASK: MAIN GOAL:
Sub-Tasks
Scenario
Improvements
Pain points
Functionalities
Awareness Consideration Validation Aquire
The user is aware theproduct exist (heard, read or saw)
The user start thinking about their needs andwhich product toconsider
The user knows what he wants but needs morevalidation to feel secure
The user is sold butneeds incentivesto stay loyal
DISCOVEROnce the team has a clear idea of the who?what?where?how and why? of the product experience they can start thinking of the scope
•Define what can be built/designed in scope(what features for example) with certain amount of time and money
Tool: Post-its
---->Prioritize feature by dividing them in high, medium and low
DESIGN
Thinking about the Information Architecture
•Design the site map which determines the structure, navigation and taxonomy of the website
*Taxonomy is how we classify content.
Example of site map
DESIGNDesigning the interactions
•Design user flows which represent the different actions the users takes while doing a certain task.
•Wireframes is a blue print of the experience which have different resolution from a sketch to a high fidelity mockup
--->Hierarchy of information is tackled, features and functionality are established, rules of displaying content (by default, on load, on click, on hover, if logged in)
Example of a wireframe: Wireframes can be low fidelity (sketch) high fidelity (black and white) mock-up (with color)
Low fidelitySource: Harvest App
High fidelity
Mockup
Example of a wireframe: Wireframes can be low fidelity (sketch) high fidelity (black and white) mock-up (with color)
...VISUAL DESIGNLook and Feel GUI(Graphical User Interface)
...DEVELOPMENTProgrammers code front and back end experienceRelease a beta version in QA (Quality Assurance)(Find bugs and errors)
...TESTING IN BETWEENEACH PHASE
Creating quick and easy prototypes is essential to the development of the experienceand product. It is recommend to have as many iterations as possible
HOW TO GET INTO UX?• Take classes and workshops online and offline (more
extensive/advanced classes are available at GA)
• Build a portfolio• Freelance or work for free or a side project• Go to Meetups (THE UX LAB, HUGE UX EVENTS,
NYTECH, BKUX,)
• Find a mentor
• Be curious and meet people in the field
WORKING ENVIRONMENTSIN THE UX FIELD
• Agencies• Clients• Start-ups• Tech companies• Freelance
AS A UX DESIGNER YOU MIGHT WORK ON
• Marketing Experiences (Smart Water)• Digital Products (Google maps)• Hardware products (Fitbit)• Retail Experiences(Fragrance IQ by Sephora)
• Interactive Environments( Cooper Hewitt Smithsonian Museum)
• Games (LA Noire)
UX REFERENCES• UX booth DIGITAL PUBLICATION
• A list apart DIGITAL PUBLICATION
• Smashing Magazine DIGITAL PUBLICATION
• IXDA ASSOCIATION/COMMUNITY
• The Interaction Design Foundation ASSOCIATION/COMMUNITY
• Product Hunt PRODUCT
• Nielsen Norman Group UX FIRM
• User Testing or Peak PRODUCT
• Design Kit by Ideo METHOD TOOLS
• Google Ventures VC FIRM
• Service Design Tools METHOD TOOLS
• Omnigraffle SOFTWARE / COMMUNITY
• Axure SOFTWARE / COMMUNITY
• Boxes and Arrows COMMUNITY
QUESTIONS?