What kind of media institution might distribute your media product and why?

What is a media institution?A media institution is an organisation that deals with production, marketing, distribution, publishing and regulation of a media product.

Bauer

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. The business is built on influential media brands with millions of personal relationships with engaged readers and listeners. The strategy is to connect audiences with excellent content through the broad multi-touch point brand platforms, wherever and whenever and however they want. there wide portfolio of influential brands gives there advantages over pure play magazine or radio competitors.

Here we can see the wide range of companies distributed from bauer

4Music is a music and entertainment channel in the United Kingdom and available on some digital television providers in the Republic of Ireland. It is Very popular and many people watch it to get the Music they want at the right time

Q is a popular music magazine published monthly in the United Kingdom. Many people are seen to buy this magazine to get the latest information on there favourite music.

Audience

Bouer music is distributed all over the globe this would be good for my magazine because I want lots of people to be able to see it. The fact that my magazine is male and female so the fact that they have a large fan base means that my magazine could become very popular very quickly. My magazine is also targeted at a younger age group this is good when looking at Bauer as a lot of there stuff is for a younger target audience.

IPC Media

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month. IPC Media is committed to working in partnership with its consumers, advertisers, business partners and employees to deliver exceptional value, service, innovation and creativity

Here we can see the wide range of companies distributed from IPC media

New Musical Express, popularly known by the acronym NME, created by Theodore Ingham, is a British weekly music journalism publication, published since March 1952.It is a very popular way of getting information about your favourite music.

TV easy is a television mass market, listings magazine notable for its compact size. It is published in the United Kingdom by IPC Media, a subsidiary of Time Warner. Its focus is on popular TV, with emphasis on soaps. It is aimed at busy young families.

Audience

The fact that it is the UK's leading consumer magazine publisher they engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month. Shows that if my magazine was to be published with them it would be very successful as my target audience is men and women and they have a wide range of males and females it is also global and it has millions of users so this would be a good media institution when looking at audience.

Development hell

They currently publish the market leading international dance music magazine, Mixmag along with the Mixmag ipad app, mixmag.net, Mixmag TV, Mixmag Events and DontStayIn.com, the world's biggest clubbing social network (download press release). They have provided consultancy for some of Britain’s biggest publishers and produced tour brochures for some of the biggest artists in the world.

Mix magMixmag is a British electronic dance and clubbing magazine, published in London, England. It is the world's biggest selling dance music magazine,with an Audit Bureau of Circulations audited circulation of approximately 20,000 (1 January 2011 – 31 December 2011) Launched in 1982 in the United Kingdom, the magazine covers dance events, and reviews music and club nights.

Audience

They have provided consultancy for some of Britain’s biggest publishers and produced tour brochures for some of the biggest artists in the world. The fact that they have worked with big artist in the world may create a bigger audience as it will make it more appealing and make my magazine look good.

Chosen media institution

I have decided to chose BAUER the reason for this is because they are worldwide and very successful and own some of the greatest companies so I believe that they will do best for my magazine and make it as popular and successful as it possibly could be I also believe that it fits with my audience well as many of there companies are for teenagers only and they also fit with male and females. The fact that they are not only in the United Kingdom but global excites me for the future of my magazine. BAUER with there successful background are going to great things for my magazine but the only negative is that they have so many companies that demand for my magazine may be very little.

How I want my product to be distributed

I would like my magazine to be distributed onto portable devices as many media products are distributed this way and have come very successful. It will widen the audience as all people of my target audience which is teenagers are likely to own a portable device. It will also make my magazine more accessible which is very important in order to make my magazine more wide in popularity.

Many magazines have been distributed onto portable devices as the population of them as grown so widely. Here I will show what my magazine will look like on a portable device.

How I want my product to be distributed

I also want my magazine to have its own website like Q magazine which are a company distributed from BAUER. Websites are very accessible easy to use and very popular.

How I want my product to be distributed

Although many buy there products on portable devices people still by them physically from the shop so I would like to do the same as it is very popular I will still widen the population of my magazine. Here's a few places it could possibly be sold: