There are a variety of key magazine institutions in the UK, for example:

IPC are a leading consumer magazine and digital publishers, who have publishes magazines such as NME and Uncut.

Freeway Press Inc.

I think that the company Bauer media group would be appropriate institution to distribute my magazine because they have also published “Kerrang” and “Q” which are both leading rock magazines in the UK, which targets a similar or the same audience group as my magazine.

It would be beneficial for my magazine as the company braches out with their magazine so are better known than other companies. One of the company’s magazines Kerrang has over 37,500 in circulation, this shows that the company has a big audience and it is the same sub-genre as my magazine.

But two of their biggest links is their: website and radio station.

my magazine as music would be played on that station that would Kerrang radio targets an audience similar to my age range. This would benefit

be reflected in my magazine.

My magazine would also extend into different areas of media such as having an online website which could include the music I mention in my magazine which could have articles and previews of new artists.

My magazine would as have a YouTube channel as Kerrang has over 45,000 people subscribed to their YouTube account and over 910,000 people are subscribed to “RiseRecords” YouTube channel who produce a large majority of artist featured in my magazine. This shows that my audience can be reached using this method of advertising.

Thumbnail for one of their music videos.

My magazine shows some stereotypical ideas for example the poses and clothes of the models. This will make Bauer media group more inclined to publish my magazine because the company wants mainstream ideology as it will sell more copies and be less controversial which will make it less hassle for them.

Although this could be risky for Bauer media group because my magazine is similar to publications they already own, my magazine is different because it features artists who are newly signed but are still mainstream.

Because of this unique selling point it could also attract my people to buy my magazine who may not already be purchasing Bauer media’s other publications, this means that my magazine would be beneficial for them to have.