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What makes a successful brand activation?

Brand activation is a means for brands to engage with

consumers by tapping into consumers' senses and emotions to generate interest and action.

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To create a successful brand activation campaign, marketers must consider three core elements in their strategy to maximise reach and achieve favourable results:

1. The Experience

2. The Messaging

3. The Amplification Strategies

The role of the experience is to affirm consumers of the values and benefits of the product/service to establish

trust between the consumers and the brands.

THE EXPERIENCE:

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To stand out from the rest, marketers must identify an engagement strategy that will captivate consumers' interest

and offer them an opportunity to interact/experience the brand.

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A great experience must be accompanied by a powerful messaging that is relevant to the audience in the

environment it’s presented in.

THE MESSAGING:

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To evoke the desired emotions that will leave lasting impressions on consumers, brands must dig deep into the core of its identity to create meaningful connections with

its consumers.

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In the age of social sharing, experiences that leave a lasting impact on consumers have the highest potential of converting your audience into the brand’s advocates.

THE AMPLIFICATION:

A brand a can amplify its reach by driving the conversation about the brand experience on digital and social media

channels.

A successful amplification strategy will pave the way for consumers to interact with the brands whilst influencing their

network. A brand can amplify its reach by driving the conversation about

the brand experience on digital and social media channels.

Brand activation goes beyond driving awareness. It’s success lies on the successful integration of

various elements that create an impactful experience.

It’s a process that allows marketers to create meaningful connections between their target

consumers and the brand without compromising the opportunity to delivery favourable returns on

investment.

Read more

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info@i-love.com

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