Whatever Happenedto the Last

Marlboro Man

SMOKINGSMOKING

OPPORTUNIYOPPORTUNIY

Cost ofCost of

Your ChoiceYour Choice

1965 ’70 ’75 ’80 ’85 ’90 ’95 ’00 ‘071965 ’70 ’75 ’80 ’85 ’90 ’95 ’00 ‘07

40%40%

20%20%

50%50% There have been over 20 millionThere have been over 20 millionssmoking moking ddeaths since thiseaths since this warning. warning.

30%30%

National Center for Health StatisticsNational Center for Health Statistics

For MenFor Men

For WomenFor Women

Smoking Since The 1964 Smoking Since The 1964 WarningWarning

.

Like a new Like a new spongespongethat can absorb easilythat can absorb easily

[It absorbs oxygen][It absorbs oxygen]

Good LungsGood Lungs

Smoker’s LungsSmoker’s Lungs[This is a barbecued lung][This is a barbecued lung]

RottingRottingInsideInsideOutOut

This is aThis is achoice you makechoice you make

Like a sponge Like a sponge that has rottedthat has rottedaway and can’t away and can’t absorb absorb any more.any more.

31 years old, with a 2 year old son31 years old, with a 2 year old son

Cigarettes deaths, at over Cigarettes deaths, at over 450,000450,000, killed , killed 118 times 118 times more in 2001more in 2001 than did the than did the deaths on 9-11deaths on 9-11 [3,800]. [3,800].

Cigarettes cost the nation Cigarettes cost the nation $270 billion$270 billion a year. a year.

Over 3,5003,500 have been killed from fightingfighting in Iraq & Afghanistan.Dollars spent: $530 billionDollars spent: $530 billion

3.5 million3.5 million have died from smokingsmoking in seven years in the U.S.U.S.Dollars spent: $0Dollars spent: $0

Tobacco Deaths v. OthersTobacco Deaths v. Others

.. Joe Joe CHEMOCHEMO

““And – What Has HappenedAnd – What Has HappenedTo Joe Camel? He Has Become?To Joe Camel? He Has Become?

The last Marlboro Man, Wayne McLaren, The last Marlboro Man, Wayne McLaren, who died of lung and brain cancerwho died of lung and brain cancer

The Marlboro Man on his The Marlboro Man on his DeathbedDeathbed

His last words, after spending his last month in an incubator:

“Tobacco will kill you. I’m dying proof of it.”

5 of the last 6 Marlboro Men died5 of the last 6 Marlboro Men died of of smoking related cancers.smoking related cancers.And a few months laterAnd a few months later, their horses died of 2, their horses died of 2ndnd hand smoke, oh! hand smoke, oh!

This is the reason you don’tThis is the reason you don’tsee any more Marlboro Men.see any more Marlboro Men.

And due to this 2nd handsmoke here are the last seconds of life for the Marlboro Man’s horse.

And it is And it is on toon to “Horse “HorseHeaven” in the skiesHeaven” in the skies

Here Is What Is Left Of The Marlboro ManHere Is What Is Left Of The Marlboro Man

Opportunity cost – the last Marlboro Man [died at age 51]Opportunity cost – the last Marlboro Man [died at age 51] gained cigarettes but gave up about 30 years of his life.gained cigarettes but gave up about 30 years of his life.

Celebrities Who Died From SmokingCelebrities Who Died From Smoking

Nat King Cole 45Nat King Cole 45Errol Flynn 50Errol Flynn 50Clark Gable 59Clark Gable 59 SSteveteve M MccQQueenueen 50 50 Roger Maris 51Roger Maris 51 Babe Ruth 53Babe Ruth 53

Jerry Garcia 53Jerry Garcia 53 Michael LandonMichael Landon 56 56Betty Grable 56Betty Grable 56 Humphrey Bogart 57Humphrey Bogart 57 Edward R. Murrow 57Edward R. Murrow 57

Johnny Carson Johnny Carson Peter Jennings 66Peter Jennings 66 Geoorge Harrison 58Geoorge Harrison 58

MMarlboroarlboro M Man an 5353

Gary Cooper 61Gary Cooper 61

Yul Brenner 59Yul Brenner 59 Desi Arnaz 59Desi Arnaz 59Duke EllingtonDuke Ellington John WayneJohn Wayne Lucille BallLucille Ball

Sammy DavisSammy Davis

A year before lung cancer took the Babe, he visited A year before lung cancer took the Babe, he visited Dallas in 1947 to promote American Legion baseball. Dallas in 1947 to promote American Legion baseball. Here he greets fans near Dealy Plaza.Here he greets fans near Dealy Plaza.

• Here is the Dallas Morning News description of the Babe in 1947Babe in 1947. It isn't easy for Babe Ruth to get around the country and see his boys. He is tired and the long fight to live left sad markssad marks on Mr. BaseballMr. Baseball.

• The eyeseyes that once picked out home run pitches are deep pools. The bull shouldersbull shoulders that rocketed 714 home runs out of major league parks are bent and sloped. The massive framemassive frame is slender

• and stooped and the hairhair is grey. The voicevoice is raspy and the coughscoughs • are frequent. • But the heartheart? Bigger than ever!