What’s Fundraising got to do with Trustees?

Why is fundraising a core concern?

It gives your organisation the means to:Deliver essential resourcesPlan for the futureCommunicate your cause effectivelyPromote your ‘brand’Establish long term relationships with

donors

A trustee’s role

See the bigger pictureBring a fresh perspectiveSupport your organisation’s fundraisersEnsure high standardsMake fundraising a priorityAssess the risksProtect your organisation’s reputation

How involved should you get?

Depends on size of your organisationActively raise funds/write bids?Share contacts, including business? Organise or host events?Make donations, including Gift Aid? In larger organisations, ensure that there

is sufficient capacity to fundraise

In all cases, must ensure that

All fundraising meets best practice criteriaThere are adequate staff and budgets All fundraisers are qualified and trainedFundraisers know about latest

developments and techniques Realistic targets are set and met

Key questions to ask

What are our plans for income generation over the next 12 months, 3 years and 5 years?

What financial resources do we need to meet these plans?

On which areas of fundraising are we relying to deliver these resources?

Additional questions

What types of income do we receive?Do we get income from a range of

sources?Do we rely on particular funders and how

long can we depend on them?Who is responsible for maintaining

relationships with donors?How much income is restricted and how

much is available as core funding?

Are we making the most of tax-effective fundraising techniques?

Do we monitor the cost-to-income ratios of our fundraising activities?

What are our income and cost projections for different fundraising activities for the next one, three and five years? What are they based on?

Sustainable thinking

A fundraising strategy needs to fit with your overall strategy and plan

Having a robust fundraising strategy is a key element of financial governance

Having a mix of funding streams reduces the risks

Exploring what has been successful and looking at new techniques will improve sustainability

Fundraising Options

From individuals: One-off donationsRegular givingMajor givingLegacies

Build donor relationships

Other income streams

Trusts and foundationsBig Lottery FundCorporateCommunity fundraising- local groupsGovernment – local and nationalEarned income – shops, services

Fundraising techniques

CollectionsEventsSponsored walks, runs, challengesRaffles and lotteriesAppealsDirect marketingSocial media

Tax-effective giving

Gift Aid, including Small Donations Scheme from April 2013

Payroll GivingShare givingGiving land or buildingsLegaciesGiving by business

Is it legal and ethical?

Codes of Fundraising Practice set out legal requirements and best practice guidelines

ImpACT (Improving Accountability, Clarity & Transparency) Coalition promotes better understanding of how charities work and the benefits they bring to society

The Golden Rules(with thanks to Institute of Fundraising)

Everything begins with strategyAlways think long termDiversify, but don’t over-reachDo the right thingTax your taxmanPlay your partBe creativeNever forget what your charity is about

Resources

Institute of Fundraising www.institute-of-fundraising.org.uk/guidance/about-fundraising/trustees/

www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/

ImpACT www.acevo.org.uk/page.aspx?pid=2010

HMRC- Gift Aid www.hmrc.gov.uk/charities/gasds/basics.htm